Global Finance vs My Mortgage:Which is more popular by branded search in New Zealand?
In August 2026, Global Finance had more branded searches than My Mortgage among hamilton mortgage advisers in New Zealand. Global Finance was estimated to have 860 branded searches compared to My Mortgage’s 300, and held an 11.3% Share of Search versus My Mortgage’s 3.9%.
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Which is more popular in search, Global Finance or My Mortgage?
Compare Hamilton mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Global Finance, My Mortgage. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Global Finance | My Mortgage | Innovest |
|---|---|---|---|---|
| Oct 2025 | 81.1% | 13.7% | 4% | 1.3% |
| Nov 2025 | 84.1% | 11.7% | 3.2% | 1.1% |
| Dec 2025 | 79.7% | 15.6% | 3.3% | 1.4% |
| Jan 2026 | 82.4% | 12.7% | 3.8% | 1.1% |
| Feb 2026 | 83.7% | 12% | 3.2% | 1.1% |
| Mar 2026 | 81.6% | 12.4% | 4.7% | 1.3% |
| Apr 2026 | 80.4% | 13.9% | 3.8% | 2% |
| May 2026 | 80.7% | 12.7% | 4.4% | 2.1% |
| Jun 2026 | 79.3% | 13.9% | 5.2% | 1.6% |
| Jul 2026 | 83.4% | 12.3% | 3.1% | 1.2% |
| Aug 2026 | 83.4% | 11.3% | 3.9% | 1.4% |
| Sep 2026 | — | — | — | — |
How has the Global Finance and My Mortgage comparison changed over the last 12 months?
3 findings
- Global Finance was ahead of My Mortgage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among hamilton mortgage advisers in New Zealand moved from 13.7% to 11.3%, and its estimated monthly branded searches moved from 1.2K to 860.
- Across the 11 months ending August 2026, My Mortgage’s estimated Share of Search among hamilton mortgage advisers in New Zealand moved from 4% to 3.9%, and its estimated monthly branded searches moved from 350 to 300.
How did search popularity change for New Zealand hamilton mortgage advisers in August 2026?
2 changes
In August 2026, My Mortgage gained estimated Share of Search among hamilton mortgage advisers in New Zealand, from 3.1% to 3.9%.
In August 2026, Global Finance lost estimated Share of Search among hamilton mortgage advisers in New Zealand, from 12.3% to 11.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Global Finance’s and My Mortgage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Global Finance
8 branded search terms
- global finance
- global finance auckland
- global finance company
- global finance hamilton
- global finance nz
- global financial services nz
- globalfinance
- globalfinance.co.nz
My Mortgage
5 branded search terms
- my mortgage
- my mortgage brokers
- my mortgage cambridge
- my mortgage nz
- mymortgage
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.