How popular isMy Mortgage in search?
In August 2026, there were an estimated 220 branded searches for My Mortgage in New Zealand which is down 18.5% over the last 11 months. My Mortgage holds 2.9% estimated Share of Search among New Zealand hamilton mortgage advisers and is ranked 3rd of 4 competitors for search popularity.
NZHL84.2%
Global Finance11.4%
My Mortgage2.9%- Innovest1.5%
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Which hamilton mortgage advisers compete with My Mortgage?
Share of Search by month for NZHL, Global Finance, My Mortgage. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Global Finance | My Mortgage | Innovest |
|---|---|---|---|---|
| Oct 2025 | 81.8% | 13.8% | 3.1% | 1.3% |
| Nov 2025 | 84.7% | 11.8% | 2.5% | 1.1% |
| Dec 2025 | 80.3% | 15.7% | 2.6% | 1.4% |
| Jan 2026 | 83.2% | 12.8% | 2.8% | 1.1% |
| Feb 2026 | 84.2% | 12.1% | 2.6% | 1.1% |
| Mar 2026 | 82.9% | 12.6% | 3.2% | 1.3% |
| Apr 2026 | 80.9% | 14% | 3.1% | 2% |
| May 2026 | 81.6% | 12.9% | 3.4% | 2.1% |
| Jun 2026 | 80.4% | 14.1% | 3.9% | 1.6% |
| Jul 2026 | 84.2% | 12.4% | 2.2% | 1.2% |
| Aug 2026 | 84.2% | 11.4% | 2.9% | 1.5% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.2% | 6.4K | -0.47% | 0 points | |
| 2, held 2nd | 11.4% | 860 | -8.5% | -1 points | |
| 3, held 3rd | 2.9% | 220 | +29.4% | +0.7 points | |
| 4, held 4th | 1.5% | 110 | +22.2% | +0.3 points |
1.
NZHL84.2%
held 1st · 6.4K estimated branded searches · -0.47% vs prior month · 0 points
11.4%
held 2nd · 860 estimated branded searches · -8.5% vs prior month · -1 points
2.9%
held 3rd · 220 estimated branded searches · +29.4% vs prior month · +0.7 points
4.Innovest
1.5%
held 4th · 110 estimated branded searches · +22.2% vs prior month · +0.3 points
Compare search popularity between My Mortgage and its closest rivals
How has branded search demand for My Mortgage changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for My Mortgage in New Zealand fell from 270 to 220.
- Across the 11 months ending August 2026, My Mortgage’s estimated Share of Search among hamilton mortgage advisers in New Zealand peaked at 3.9% in June 2026 and was lowest at 2.2% in July 2026.
How did search popularity change for New Zealand hamilton mortgage advisers in August 2026?
3 changes
In August 2026, My Mortgage gained estimated Share of Search among hamilton mortgage advisers in New Zealand, from 2.2% to 2.9%.
In August 2026, Global Finance lost estimated Share of Search among hamilton mortgage advisers in New Zealand, from 12.4% to 11.4%.
Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.
How is My Mortgage measured?
Brandwave collects information about searches that people make online using My Mortgage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- my mortgage
- my mortgage brokers
- mymortgage
Do you work for My Mortgage? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is My Mortgage your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.