Innovest vs My Mortgage:Which is more popular by branded search in New Zealand?

Name: Innovest vs My Mortgage: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, My Mortgage had more branded searches than Innovest among hamilton mortgage advisers in New Zealand. My Mortgage was estimated to have 220 branded searches compared to Innovest’s 110, and held a 2.9% Share of Search versus Innovest’s 1.5%.

Share of Search among hamilton mortgage advisers in New Zealand in August 2026Which is more popular in search, Innovest or My Mortgage?

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Which is more popular in search, Innovest or My Mortgage?

Compare Hamilton mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Innovest and My Mortgage among hamilton mortgage advisers in New Zealand, by month

Month	NZHL	Global Finance	My Mortgage	Innovest
Oct 2025	81.8%	13.8%	3.1%	1.3%
Nov 2025	84.7%	11.8%	2.5%	1.1%
Dec 2025	80.3%	15.7%	2.6%	1.4%
Jan 2026	83.2%	12.8%	2.8%	1.1%
Feb 2026	84.2%	12.1%	2.6%	1.1%
Mar 2026	82.9%	12.6%	3.2%	1.3%
Apr 2026	80.9%	14%	3.1%	2%
May 2026	81.6%	12.9%	3.4%	2.1%
Jun 2026	80.4%	14.1%	3.9%	1.6%
Jul 2026	84.2%	12.4%	2.2%	1.2%
Aug 2026	84.2%	11.4%	2.9%	1.5%
Sep 2026	—	—	—	—

How has the Innovest and My Mortgage comparison changed over the last 12 months?

3 findings

My Mortgage was ahead of Innovest in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Innovest’s estimated Share of Search among hamilton mortgage advisers in New Zealand moved from 1.3% to 1.5%, and its estimated monthly branded searches held steady at 110.
Across the 11 months ending August 2026, My Mortgage’s estimated Share of Search among hamilton mortgage advisers in New Zealand moved from 3.1% to 2.9%, and its estimated monthly branded searches moved from 270 to 220.

How did search popularity change for New Zealand hamilton mortgage advisers in August 2026?

1 change

In August 2026, My Mortgage gained estimated Share of Search among hamilton mortgage advisers in New Zealand, from 2.2% to 2.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Innovest’s and My Mortgage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.