Brandwave

How popular isInnovest in search?

In August 2026, there were an estimated 110 branded searches for Innovest in New Zealand which held steady over the last 11 months. Innovest holds 1.4% estimated Share of Search among New Zealand hamilton mortgage advisers and is ranked 4th of 4 competitors for search popularity.

Share of Search, August 2026
  1. NZHL83.4%
  2. Global Finance11.3%
  3. My Mortgage3.9%
  4. Innovest1.4%
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Which hamilton mortgage advisers compete with Innovest?

Innovest against hamilton mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Global Finance, My Mortgage, Innovest. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLGlobal FinanceMy MortgageInnovest
Oct 202581.1%13.7%4%1.3%
Nov 202584.1%11.7%3.2%1.1%
Dec 202579.7%15.6%3.3%1.4%
Jan 202682.4%12.7%3.8%1.1%
Feb 202683.7%12%3.2%1.1%
Mar 202681.6%12.4%4.7%1.3%
Apr 202680.4%13.9%3.8%2%
May 202680.7%12.7%4.4%2.1%
Jun 202679.3%13.9%5.2%1.6%
Jul 202683.4%12.3%3.1%1.2%
Aug 202683.4%11.3%3.9%1.4%
Sep 2026————
  1. 1.NZHL

    83.4%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -0.1 points

  2. held 2nd · 860 estimated branded searches · -8.5% vs prior month · -1 points

  3. held 3rd · 300 estimated branded searches · +25% vs prior month · +0.8 points

  4. 4.Innovest

    1.4%

    held 4th · 110 estimated branded searches · +22.2% vs prior month · +0.3 points

Compare search popularity between Innovest and its closest rivals

How has branded search demand for Innovest changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Innovest in New Zealand held steady at 110.
  • Across the 11 months ending August 2026, Innovest’s estimated Share of Search among hamilton mortgage advisers in New Zealand peaked at 2.1% in May 2026 and was lowest at 1.1% in November 2025.

How did search popularity change for New Zealand hamilton mortgage advisers in August 2026?

  1. In August 2026, My Mortgage gained estimated Share of Search among hamilton mortgage advisers in New Zealand, from 3.1% to 3.9%.

  2. In August 2026, Global Finance lost estimated Share of Search among hamilton mortgage advisers in New Zealand, from 12.3% to 11.3%.

  3. Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.

How is Innovest measured?

Brandwave collects information about searches that people make online using Innovest’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • innovest

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How the Brand Demand Index is measured

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Is Innovest your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.