Brandwave

How popular isMy Mortgage?

In September 2026, people searched for My Mortgage by name about 230 times in New Zealand, a 23.3% decrease from the previous year. These searches made up 8.3% of all New Zealand Hamilton mortgage adviser searches, placing My Mortgage fifth out of seven advisers. When we asked both ChatGPT and Google AI Overviews about Hamilton mortgage advisers, My Mortgage did not appear in any of the answers.

Search and AI answers in September 2026

My Mortgage is the fifth most searched of 7 competitors and not listed in any AI answer.

  1. NZHLShare of searches 30%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. Global FinanceShare of searches 20%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  3. Nest Home LoansShare of searches 18.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Total MortgagesShare of searches 18.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. My MortgageShare of searches 8.3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+2 more

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Top Hamilton mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, My Mortgage did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nest Home Loans1st
  2. Total Mortgages2nd
  3. Quantum Finance & Insurance3rd
  4. Global Finance4th
  5. NZHL–
  6. My Mortgage–
  7. Innovest–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Hamilton mortgage advisers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Hamilton mortgage advisers compete with My Mortgage?

My Mortgage against Hamilton mortgage advisers in New Zealand, by month

Share of searches by month for NZHL, Global Finance, Nest Home Loans, Total Mortgages, My Mortgage, Quantum Finance & Insurance. The figures are in the table below the chart.

View monthly share of searches table
MonthNZHLGlobal FinanceNest Home LoansTotal MortgagesMy MortgageQuantum Finance & InsuranceInnovest
Oct 202536.4%10.6%13.6%25.8%6.1%6.1%1.5%
Nov 202536.9%10.8%13.8%21.5%7.7%7.7%1.5%
Dec 202540%8%14%22%8%6%2%
Jan 202634.6%15.4%9.6%21.2%9.6%7.7%1.9%
Feb 202636.1%11.5%11.5%23%8.2%8.2%1.6%
Mar 202630.3%10.6%13.6%21.2%15.2%7.6%1.5%
Apr 202635.8%15.1%9.4%20.8%9.4%5.7%3.8%
May 202631.1%13.1%11.5%23%8.2%8.2%4.9%
Jun 202627.9%11.5%14.8%23%13.1%8.2%1.6%
Jul 202636.2%15.5%15.5%19%6.9%5.2%1.7%
Aug 202631.7%17.5%17.5%17.5%7.9%6.3%1.6%
Sep 202630%20%18.3%18.3%8.3%3.3%1.7%

  1. 1.NZHL

    30%

    Held 1st. 180 estimated branded searches, -10% vs prior month. Share -1.7 points.

  2. 2.Global Finance

    20%

    Held 2nd. 120 estimated branded searches, +9.1% vs prior month. Share +2.5 points.

  3. 3.Nest Home Loans

    18.3%

    Held 3rd. 110 estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Total Mortgages

    18.3%

    Held 4th. 110 estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.My Mortgage

    8.3%

    Held 5th. 50 estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Quantum Finance & Insurance

    3.3%

    Held 6th. 20 estimated branded searches, -50% vs prior month. Share -3 points.

  7. 7.Innovest

    1.7%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between My Mortgage and its closest rivals

Every comparison with My Mortgage

4 comparisons

How has branded search demand for My Mortgage changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for My Mortgage in New Zealand fell from 300 to 230.
  • Across the 12 months ending September 2026, My Mortgage’s share of searches among Hamilton mortgage advisers in New Zealand increased from 6.1% to 8.3%.
  • Across the 12 months ending September 2026, My Mortgage’s share of searches among Hamilton mortgage advisers in New Zealand peaked at 15.2% in March 2026 and was lowest at 6.1% in October 2025.

How did search popularity change for New Zealand Hamilton mortgage advisers in September 2026?

6 changes

  1. In September 2026, Global Finance gained share of searches among Hamilton mortgage advisers in New Zealand, from 17.5% to 20%.

  2. In September 2026, Nest Home Loans gained share of searches among Hamilton mortgage advisers in New Zealand, from 17.5% to 18.3%.

  3. In September 2026, Total Mortgages gained share of searches among Hamilton mortgage advisers in New Zealand, from 17.5% to 18.3%.

  4. In September 2026, Quantum Finance & Insurance lost share of searches among Hamilton mortgage advisers in New Zealand, from 6.3% to 3.3%.

  5. In September 2026, NZHL lost share of searches among Hamilton mortgage advisers in New Zealand, from 31.7% to 30%.

  6. Estimated monthly branded searches for My Mortgage in New Zealand rose 25% over 12 measured months, from 40 to 50 in September 2026.

How are My Mortgage’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using My Mortgage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • my mortgage
  • my mortgage brokers
  • mymortgage

Do you work for My Mortgage? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is My Mortgage your brand?

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