My Mortgage vs NZHL:Which is more popular by branded search in New Zealand?
In August 2026, NZHL had more branded searches than My Mortgage among hamilton mortgage advisers in New Zealand. NZHL was estimated to have 6.4K branded searches compared to My Mortgage’s 300, and held an 83.4% Share of Search versus My Mortgage’s 3.9%.
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Which is more popular in search, My Mortgage or NZHL?
Compare Hamilton mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZHL, My Mortgage. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Global Finance | My Mortgage | Innovest |
|---|---|---|---|---|
| Oct 2025 | 81.1% | 13.7% | 4% | 1.3% |
| Nov 2025 | 84.1% | 11.7% | 3.2% | 1.1% |
| Dec 2025 | 79.7% | 15.6% | 3.3% | 1.4% |
| Jan 2026 | 82.4% | 12.7% | 3.8% | 1.1% |
| Feb 2026 | 83.7% | 12% | 3.2% | 1.1% |
| Mar 2026 | 81.6% | 12.4% | 4.7% | 1.3% |
| Apr 2026 | 80.4% | 13.9% | 3.8% | 2% |
| May 2026 | 80.7% | 12.7% | 4.4% | 2.1% |
| Jun 2026 | 79.3% | 13.9% | 5.2% | 1.6% |
| Jul 2026 | 83.4% | 12.3% | 3.1% | 1.2% |
| Aug 2026 | 83.4% | 11.3% | 3.9% | 1.4% |
| Sep 2026 | — | — | — | — |
How has the My Mortgage and NZHL comparison changed over the last 12 months?
3 findings
- NZHL was ahead of My Mortgage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, My Mortgage’s estimated Share of Search among hamilton mortgage advisers in New Zealand moved from 4% to 3.9%, and its estimated monthly branded searches moved from 350 to 300.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among hamilton mortgage advisers in New Zealand moved from 81.1% to 83.4%, and its estimated monthly branded searches moved from 7.1K to 6.4K.
How did search popularity change for New Zealand hamilton mortgage advisers in August 2026?
2 changes
In August 2026, My Mortgage gained estimated Share of Search among hamilton mortgage advisers in New Zealand, from 3.1% to 3.9%.
Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using My Mortgage’s and NZHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
My Mortgage
5 branded search terms
- my mortgage
- my mortgage brokers
- my mortgage cambridge
- my mortgage nz
- mymortgage
NZHL
47 branded search terms
- new zealand home loans
- new zealand home loans blenheim
- new zealand home loans near me
- new zealand home loans whakatane
- nz home loans
- nz home loans blenheim
- nz home loans christchurch
- nz home loans gisborne
- nz home loans hamilton
- nz home loans hawkes bay
- nz home loans nelson
- nz home loans papamoa
- nz home loans pukekohe
- nz home loans rotorua
- nz home loans takapuna
- nz home loans tauranga
- nz home loans wellington
- nz home loans whakatane
- nz home loans whangarei
- nzhl
- nzhl blenheim
- nzhl cambridge
- nzhl canterbury metro
- nzhl christchurch
- nzhl co nz
- nzhl gisborne
- nzhl hamilton
- nzhl hawkes bay
- nzhl home loans
- nzhl karaka
- nzhl kiwibank
- nzhl mortgage
- nzhl nelson
- nzhl nz
- nzhl ormiston
- nzhl papamoa
- nzhl papanui
- nzhl pukekohe
- nzhl rotorua
- nzhl takapuna
- nzhl tauranga
- nzhl te awamutu
- nzhl wellington
- nzhl whakatane
- nzhl whangarei
- nzhl whitmore
- nzhl.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.