How popular isGlobal Finance in search?
In August 2026, there were an estimated 860 branded searches for Global Finance in New Zealand which is down 28.3% over the last 11 months. Global Finance holds 81.1% estimated Share of Search among New Zealand auckland mortgage advisers and is ranked 1st of 4 competitors for search popularity.
Global Finance81.1%
Mortgage Managers10.4%
iLender6.6%
Mortgage IQ1.9%
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Which auckland mortgage advisers compete with Global Finance?
Share of Search by month for Global Finance, Mortgage Managers, iLender. The figures are in the table below the chart.
View monthly share of search table
| Month | Global Finance | Mortgage Managers | iLender | Mortgage IQ |
|---|---|---|---|---|
| Oct 2025 | 78.9% | 11.2% | 7.2% | 2.6% |
| Nov 2025 | 78.7% | 8.7% | 8.7% | 3.9% |
| Dec 2025 | 83.7% | 7.3% | 5.7% | 3.3% |
| Jan 2026 | 80.2% | 11.1% | 5.6% | 3.2% |
| Feb 2026 | 82.9% | 8.9% | 5.7% | 2.4% |
| Mar 2026 | 79.3% | 12.6% | 5.2% | 3% |
| Apr 2026 | 83.9% | 9.3% | 4.2% | 2.5% |
| May 2026 | 81.1% | 11% | 5.5% | 2.4% |
| Jun 2026 | 79% | 11.3% | 5.6% | 4% |
| Jul 2026 | 83.2% | 6.2% | 6.2% | 4.4% |
| Aug 2026 | 81.1% | 10.4% | 6.6% | 1.9% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.1% | 860 | -8.5% | -2.1 points | |
| 2, moved from 3rd to 2nd | 10.4% | 110 | +57.1% | +4.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 6.6% | 70 | 0% | +0.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 1.9% | 20 | -60% | -2.5 points |
81.1%
held 1st · 860 estimated branded searches · -8.5% vs prior month · -2.1 points
10.4%
moved from 3rd to 2nd · 110 estimated branded searches · +57.1% vs prior month · +4.2 points
3.
iLender6.6%
moved from 2nd to 3rd · 70 estimated branded searches · 0% vs prior month · +0.4 points
1.9%
held 4th · 20 estimated branded searches · -60% vs prior month · -2.5 points
Compare search popularity between Global Finance and its closest rivals
How has branded search demand for Global Finance changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Global Finance in New Zealand fell from 1.2K to 860.
- Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among auckland mortgage advisers in New Zealand increased from 78.9% to 81.1%.
- Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among auckland mortgage advisers in New Zealand peaked at 83.9% in April 2026 and was lowest at 78.7% in November 2025.
How did search popularity change for New Zealand auckland mortgage advisers in August 2026?
4 changes
In August 2026, Mortgage Managers overtook iLender to rank 2nd among auckland mortgage advisers in New Zealand, at 10.4%.
In August 2026, Mortgage IQ lost estimated Share of Search among auckland mortgage advisers in New Zealand, from 4.4% to 1.9%.
In August 2026, Global Finance lost estimated Share of Search among auckland mortgage advisers in New Zealand, from 83.2% to 81.1%.
iLender’s estimated Share of Search among auckland mortgage advisers in New Zealand has gained ground for 3 months in a row, from 5.5% to 6.6% in August 2026.
Which hamilton mortgage advisers compete with Global Finance?
Share of Search by month for NZHL, Global Finance, My Mortgage. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Global Finance | My Mortgage | Innovest |
|---|---|---|---|---|
| Oct 2025 | 81.1% | 13.7% | 4% | 1.3% |
| Nov 2025 | 84.1% | 11.7% | 3.2% | 1.1% |
| Dec 2025 | 79.7% | 15.6% | 3.3% | 1.4% |
| Jan 2026 | 82.4% | 12.7% | 3.8% | 1.1% |
| Feb 2026 | 83.7% | 12% | 3.2% | 1.1% |
| Mar 2026 | 81.6% | 12.4% | 4.7% | 1.3% |
| Apr 2026 | 80.4% | 13.9% | 3.8% | 2% |
| May 2026 | 80.7% | 12.7% | 4.4% | 2.1% |
| Jun 2026 | 79.3% | 13.9% | 5.2% | 1.6% |
| Jul 2026 | 83.4% | 12.3% | 3.1% | 1.2% |
| Aug 2026 | 83.4% | 11.3% | 3.9% | 1.4% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.4% | 6.4K | -0.47% | -0.1 points | |
| 2, held 2nd | 11.3% | 860 | -8.5% | -1 points | |
| 3, held 3rd | 3.9% | 300 | +25% | +0.8 points | |
| 4, held 4th | 1.4% | 110 | +22.2% | +0.3 points |
1.
NZHL83.4%
held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -0.1 points
11.3%
held 2nd · 860 estimated branded searches · -8.5% vs prior month · -1 points
3.9%
held 3rd · 300 estimated branded searches · +25% vs prior month · +0.8 points
4.Innovest
1.4%
held 4th · 110 estimated branded searches · +22.2% vs prior month · +0.3 points
Compare search popularity between Global Finance and its closest rivals
How has branded search demand for Global Finance changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among hamilton mortgage advisers in New Zealand decreased from 13.7% to 11.3%.
- Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among hamilton mortgage advisers in New Zealand peaked at 15.6% in December 2025 and was lowest at 11.3% in August 2026.
How did search popularity change for New Zealand hamilton mortgage advisers in August 2026?
3 changes
In August 2026, My Mortgage gained estimated Share of Search among hamilton mortgage advisers in New Zealand, from 3.1% to 3.9%.
In August 2026, Global Finance lost estimated Share of Search among hamilton mortgage advisers in New Zealand, from 12.3% to 11.3%.
Estimated monthly branded searches for NZHL in New Zealand fell 10.5% over 11 measured months, from 7.1K to 6.4K in August 2026.
Which mortgage advisers compete with Global Finance?
Share of Search by month for NZHL, Squirrel, Loan Market, Mike Pero, Lighthouse Financial, Global Finance, Mortgage HQ, Vega, Mortgage Link, Tony Mounce Mortgages, Star Mortgage. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Squirrel | Loan Market | Mike Pero | Lighthouse Financial | Global Finance | Mortgage HQ | Vega | Mortgage Link | Tony Mounce Mortgages | Star Mortgage | Float Mortgages | The Mortgage Supply Co | Kris Pedersen Mortgages | Kiwi Mortgages | Mortgage Lab | Opes Mortgages | Roost | Mortgage Express | Stephanie Murray Mortgages | Mortgage Managers | Twine |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.9% | 28.3% | 6.5% | 6% | 4.1% | 4.7% | 4.8% | 3.4% | 3.4% | 1.4% | 0.55% | 1.3% | 1.1% | 0.82% | 0.43% | 1.1% | 0.82% | 0.9% | 0.9% | 0.51% | 0.67% | 0.35% |
| Nov 2025 | 29.1% | 27.8% | 6.7% | 6.9% | 4% | 4% | 4.8% | 2.9% | 2.8% | 1.8% | 0.85% | 1.3% | 1.1% | 0.65% | 0.36% | 0.73% | 0.85% | 1.1% | 0.89% | 0.53% | 0.45% | 0.32% |
| Dec 2025 | 28.2% | 29.2% | 6.3% | 6.8% | 4.5% | 5.5% | 3.5% | 3% | 3% | 1.4% | 0.75% | 1.4% | 0.91% | 0.75% | 0.21% | 0.64% | 1.1% | 0.75% | 0.75% | 0.48% | 0.48% | 0.27% |
| Jan 2026 | 28.4% | 29.9% | 6.3% | 6.1% | 4.5% | 4.4% | 3.9% | 2.9% | 3.2% | 1.5% | 0.91% | 1.1% | 1% | 0.91% | 0.3% | 0.69% | 0.74% | 0.78% | 1% | 0.43% | 0.61% | 0.3% |
| Feb 2026 | 28.2% | 27.9% | 7% | 7.4% | 4.7% | 4% | 4.1% | 2.9% | 3.2% | 1.4% | 0.83% | 1.5% | 1.3% | 0.63% | 0.56% | 0.63% | 0.67% | 0.67% | 0.91% | 0.52% | 0.44% | 0.32% |
| Mar 2026 | 27.1% | 28.3% | 7.1% | 5.6% | 5.7% | 4.1% | 3.5% | 3.4% | 3.3% | 1.7% | 1% | 1.5% | 1.4% | 0.73% | 0.81% | 0.88% | 0.81% | 0.73% | 0.81% | 0.42% | 0.65% | 0.42% |
| Apr 2026 | 26.4% | 28.8% | 7.1% | 4.9% | 5.5% | 4.6% | 4.1% | 3.4% | 3.3% | 1.8% | 1.2% | 1.2% | 1.2% | 0.97% | 0.97% | 1% | 0.64% | 0.69% | 0.83% | 0.74% | 0.51% | 0.32% |
| May 2026 | 28% | 27.4% | 7.1% | 5.5% | 4.8% | 4.4% | 3.6% | 3.3% | 3.6% | 1.7% | 0.9% | 1.1% | 1.3% | 1% | 0.9% | 1% | 1.1% | 0.64% | 0.94% | 0.69% | 0.6% | 0.3% |
| Jun 2026 | 26.2% | 26.5% | 7.2% | 5.4% | 5.5% | 4.6% | 4.2% | 3.7% | 3.6% | 1.8% | 1.5% | 1.2% | 1.6% | 1% | 0.8% | 0.8% | 0.8% | 0.8% | 1.1% | 0.61% | 0.66% | 0.47% |
| Jul 2026 | 30.4% | 25.7% | 7.2% | 5.1% | 4.7% | 4.5% | 3.9% | 3.6% | 3% | 1.5% | 1.2% | 1.2% | 1.3% | 1% | 1% | 0.66% | 0.81% | 0.81% | 0.9% | 0.47% | 0.33% | 0.52% |
| Aug 2026 | 28.5% | 25.1% | 7.6% | 6.1% | 5.2% | 3.8% | 3.8% | 3.3% | 2.7% | 2.2% | 2.1% | 1.7% | 1.5% | 0.98% | 0.94% | 0.8% | 0.76% | 0.71% | 0.63% | 0.54% | 0.49% | 0.49% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.5% | 6.4K | -0.47% | -1.9 points | |
| 2, held 2nd | 25.1% | 5.6K | +3.7% | -0.6 points | |
| 3, held 3rd | 7.6% | 1.7K | +11.8% | +0.4 points | |
| 4, held 4th | 6.1% | 1.4K | +27.1% | +1 points | |
| 5, held 5th | 5.2% | 1.2K | +17% | +0.5 points | |
| 6, held 6th | 3.8% | 860 | -8.5% | -0.6 points | |
| 7, held 7th | 3.8% | 840 | +1.2% | -0.2 points | |
| 8, held 8th | 3.3% | 740 | -2.6% | -0.3 points | |
| 9, held 9th | 2.7% | 600 | -6.3% | -0.4 points | |
| 10, held 10th | 2.2% | 500 | +56.3% | +0.7 points | |
| 11, moved from 13th to 11th | 2.1% | 480 | +84.6% | +0.9 pointsmoved from 13th to 11th | |
| 12, held 12th | 1.7% | 390 | +50% | +0.5 points | |
| 13, moved from 11th to 13th | 1.5% | 340 | +25.9% | +0.2 pointsmoved from 11th to 13th | |
| 14, moved from 15th to 14th | 0.98% | 220 | +4.8% | 0 pointsmoved from 15th to 14th | |
| 15, moved from 14th to 15th | 0.94% | 210 | 0% | -0.1 pointsmoved from 14th to 15th | |
| 16, moved from 19th to 16th | 0.8% | 180 | +28.6% | +0.1 pointsmoved from 19th to 16th | |
| 17, held 17th | 0.76% | 170 | 0% | 0 points | |
| 18, held 18th | 0.71% | 160 | -5.9% | -0.1 points | |
| 19, moved from 16th to 19th | 0.63% | 140 | -26.3% | -0.3 pointsmoved from 16th to 19th | |
| 20, moved from 21st to 20th | 0.54% | 120 | +20% | +0.1 pointsmoved from 21st to 20th | |
| 21, moved from 22nd to 21st | 0.49% | 110 | +57.1% | +0.2 pointsmoved from 22nd to 21st | |
| 22, moved from 20th to 22nd | 0.49% | 110 | 0% | 0 pointsmoved from 20th to 22nd |
1.
NZHL28.5%
held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -1.9 points
2.
Squirrel25.1%
held 2nd · 5.6K estimated branded searches · +3.7% vs prior month · -0.6 points
7.6%
held 3rd · 1.7K estimated branded searches · +11.8% vs prior month · +0.4 points
6.1%
held 4th · 1.4K estimated branded searches · +27.1% vs prior month · +1 points
5.2%
held 5th · 1.2K estimated branded searches · +17% vs prior month · +0.5 points
3.8%
held 6th · 860 estimated branded searches · -8.5% vs prior month · -0.6 points
3.8%
held 7th · 840 estimated branded searches · +1.2% vs prior month · -0.2 points
8.
Vega3.3%
held 8th · 740 estimated branded searches · -2.6% vs prior month · -0.3 points
2.7%
held 9th · 600 estimated branded searches · -6.3% vs prior month · -0.4 points
2.2%
held 10th · 500 estimated branded searches · +56.3% vs prior month · +0.7 points
2.1%
moved from 13th to 11th · 480 estimated branded searches · +84.6% vs prior month · +0.9 points
1.7%
held 12th · 390 estimated branded searches · +50% vs prior month · +0.5 points
1.5%
moved from 11th to 13th · 340 estimated branded searches · +25.9% vs prior month · +0.2 points
0.98%
moved from 15th to 14th · 220 estimated branded searches · +4.8% vs prior month · 0 points
0.94%
moved from 14th to 15th · 210 estimated branded searches · 0% vs prior month · -0.1 points
16.
Mortgage Lab
0.8%
moved from 19th to 16th · 180 estimated branded searches · +28.6% vs prior month · +0.1 points
0.76%
held 17th · 170 estimated branded searches · 0% vs prior month · 0 points
18.
Roost0.71%
held 18th · 160 estimated branded searches · -5.9% vs prior month · -0.1 points
0.63%
moved from 16th to 19th · 140 estimated branded searches · -26.3% vs prior month · -0.3 points
0.54%
moved from 21st to 20th · 120 estimated branded searches · +20% vs prior month · +0.1 points
0.49%
moved from 22nd to 21st · 110 estimated branded searches · +57.1% vs prior month · +0.2 points
22.
Twine0.49%
moved from 20th to 22nd · 110 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Global Finance and its closest rivals
Global Finance vs Loan Market: compare search popularity
Global Finance vs Mike Pero: compare search popularity
Global Finance vs Lighthouse Financial: compare search popularity
Global Finance vs Mortgage HQ: compare search popularity- Global Finance vs Vega: compare search popularity
- Compare Global Finance with any brand
How has branded search demand for Global Finance changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among mortgage advisers in New Zealand decreased from 4.7% to 3.8%.
- Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among mortgage advisers in New Zealand peaked at 5.5% in December 2025 and was lowest at 3.8% in August 2026.
How did search popularity change for New Zealand mortgage advisers in August 2026?
6 changes
In August 2026, Star Mortgage overtook The Mortgage Supply Co to rank 11th among mortgage advisers in New Zealand, at 2.1%.
In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.1% to 6.1%.
In August 2026, Tony Mounce Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.5% to 2.2%.
In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.2% to 1.7%.
In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 30.4% to 28.5%.
In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 25.7% to 25.1%.
Which tauranga mortgage advisers compete with Global Finance?
Share of Search by month for NZHL, Global Finance. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Global Finance | Mortgage IQ | Move In Mortgages |
|---|---|---|---|---|
| Oct 2025 | 85.1% | 14.3% | 0.48% | 0.12% |
| Nov 2025 | 87.2% | 12.1% | 0.61% | 0.12% |
| Dec 2025 | 83% | 16.2% | 0.63% | 0.16% |
| Jan 2026 | 86.1% | 13.3% | 0.53% | 0.13% |
| Feb 2026 | 87% | 12.5% | 0.37% | 0.12% |
| Mar 2026 | 86.3% | 13.1% | 0.49% | 0.12% |
| Apr 2026 | 84.8% | 14.6% | 0.44% | 0.15% |
| May 2026 | 85.6% | 13.5% | 0.39% | 0.52% |
| Jun 2026 | 84.2% | 14.8% | 0.75% | 0.3% |
| Jul 2026 | 86.5% | 12.7% | 0.68% | 0.14% |
| Aug 2026 | 87.7% | 11.8% | 0.28% | 0.14% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.7% | 6.4K | -0.47% | +1.3 points | |
| 2, held 2nd | 11.8% | 860 | -8.5% | -0.9 points | |
| 3, held 3rd | 0.28% | 20 | -60% | -0.4 points | |
| 4, held 4th | 0.14% | 10 | 0% | 0 points |
1.
NZHL87.7%
held 1st · 6.4K estimated branded searches · -0.47% vs prior month · +1.3 points
11.8%
held 2nd · 860 estimated branded searches · -8.5% vs prior month · -0.9 points
0.28%
held 3rd · 20 estimated branded searches · -60% vs prior month · -0.4 points
0.14%
held 4th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Global Finance and its closest rivals
How has branded search demand for Global Finance changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among tauranga mortgage advisers in New Zealand decreased from 14.3% to 11.8%.
- Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among tauranga mortgage advisers in New Zealand peaked at 16.2% in December 2025 and was lowest at 11.8% in August 2026.
How did search popularity change for New Zealand tauranga mortgage advisers in August 2026?
3 changes
In August 2026, NZHL gained estimated Share of Search among tauranga mortgage advisers in New Zealand, from 86.5% to 87.7%.
In August 2026, Global Finance lost estimated Share of Search among tauranga mortgage advisers in New Zealand, from 12.7% to 11.8%.
Estimated monthly branded searches for Mortgage IQ in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.
How is Global Finance measured?
Brandwave collects information about searches that people make online using Global Finance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- global finance
- global finance auckland
- global finance company
- global finance hamilton
- global finance nz
- global financial services nz
- globalfinance
- globalfinance.co.nz
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