Global Finance vs The Mortgage Supply Co:Which is more popular by branded search in New Zealand?
In August 2026, Global Finance had more branded searches than The Mortgage Supply Co among mortgage advisers in New Zealand. Global Finance was estimated to have 860 branded searches compared to The Mortgage Supply Co’s 330, and held a 4% Share of Search versus The Mortgage Supply Co’s 1.6%.
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Which is more popular in search, Global Finance or The Mortgage Supply Co?
Compare mortgage adviser and broker firms helping New Zealanders arrange home loans, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Global Finance, The Mortgage Supply Co. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Squirrel | Loan Market | Mike Pero | Lighthouse Financial | Global Finance | Mortgage HQ | Tony Mounce Mortgages | Star Mortgage | Float Mortgages | Vega | The Mortgage Supply Co | Kris Pedersen Mortgages | Kiwi Mortgages | Mortgage Lab | Mortgage Link | Opes Mortgages | Mortgage Express | Mortgage Managers | Stephanie Murray Mortgages | Twine | Roost |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.3% | 29.8% | 6.5% | 6.2% | 4.3% | 5% | 5.1% | 1.5% | 0.58% | 1.3% | 1.9% | 1.1% | 0.87% | 0.45% | 1.2% | 1.1% | 0.87% | 0.87% | 0.7% | 0.45% | 0.37% | 0.5% |
| Nov 2025 | 30.5% | 29.2% | 6.6% | 7% | 4.3% | 4.3% | 5.1% | 1.9% | 0.89% | 1.4% | 1.6% | 1.1% | 0.68% | 0.38% | 0.77% | 0.94% | 0.89% | 0.85% | 0.47% | 0.47% | 0.34% | 0.55% |
| Dec 2025 | 29.6% | 30.9% | 6.2% | 7% | 4.8% | 5.8% | 3.7% | 1.5% | 0.79% | 1.5% | 1.4% | 0.91% | 0.79% | 0.23% | 0.68% | 0.68% | 1.2% | 0.74% | 0.51% | 0.51% | 0.28% | 0.4% |
| Jan 2026 | 29.7% | 31.5% | 6.3% | 6.2% | 4.8% | 4.6% | 4.1% | 1.6% | 0.96% | 1.2% | 1.5% | 1% | 0.96% | 0.32% | 0.73% | 1% | 0.78% | 1% | 0.64% | 0.41% | 0.32% | 0.41% |
| Feb 2026 | 29.6% | 29.5% | 6.7% | 7.6% | 4.9% | 4.3% | 4.4% | 1.5% | 0.88% | 1.6% | 1.5% | 1.3% | 0.67% | 0.59% | 0.67% | 0.92% | 0.71% | 0.92% | 0.46% | 0.46% | 0.34% | 0.38% |
| Mar 2026 | 28.7% | 30.1% | 7% | 5.6% | 6% | 4.4% | 3.8% | 1.8% | 1.1% | 1.6% | 1.6% | 1.5% | 0.78% | 0.86% | 0.94% | 0.9% | 0.86% | 0.78% | 0.69% | 0.37% | 0.45% | 0.41% |
| Apr 2026 | 27.7% | 30.5% | 7.2% | 4.9% | 5.8% | 4.8% | 4.4% | 1.9% | 1.3% | 1.3% | 1.7% | 1.2% | 1% | 1% | 1.1% | 0.88% | 0.68% | 0.78% | 0.54% | 0.68% | 0.34% | 0.39% |
| May 2026 | 29.5% | 29.1% | 7.2% | 5.5% | 5.1% | 4.7% | 3.8% | 1.8% | 0.95% | 1.2% | 1.6% | 1.4% | 1.1% | 0.95% | 1.1% | 1% | 1.2% | 0.91% | 0.64% | 0.64% | 0.32% | 0.36% |
| Jun 2026 | 27.7% | 28.3% | 7.3% | 5.5% | 5.9% | 4.9% | 4.4% | 1.9% | 1.6% | 1.3% | 1.8% | 1.6% | 1.1% | 0.85% | 0.85% | 0.9% | 0.85% | 1% | 0.7% | 0.55% | 0.5% | 0.45% |
| Jul 2026 | 31.9% | 27.2% | 7.2% | 5.1% | 5% | 4.7% | 4.2% | 1.6% | 1.3% | 1.3% | 1.9% | 1.3% | 1.1% | 1.1% | 0.7% | 0.9% | 0.85% | 0.85% | 0.35% | 0.45% | 0.55% | 0.45% |
| Aug 2026 | 29.7% | 26.4% | 7.5% | 6.1% | 5.5% | 4% | 4% | 2.4% | 2.3% | 1.8% | 1.6% | 1.6% | 1% | 0.99% | 0.85% | 0.85% | 0.8% | 0.61% | 0.52% | 0.52% | 0.52% | 0.38% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Global Finance and The Mortgage Supply Co comparison changed over the last 12 months?
3 findings
- Global Finance was ahead of The Mortgage Supply Co in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among mortgage advisers in New Zealand moved from 5% to 4%, and its estimated monthly branded searches moved from 1.2K to 860.
- Across the 11 months ending August 2026, The Mortgage Supply Co’s estimated Share of Search among mortgage advisers in New Zealand moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 270 to 330.
How did search popularity change for New Zealand mortgage advisers in August 2026?
2 changes
In August 2026, Global Finance lost estimated Share of Search among mortgage advisers in New Zealand, from 4.7% to 4%.
Estimated monthly branded searches for The Mortgage Supply Co in New Zealand rose 22.2% over 11 measured months, from 270 to 330 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Global Finance’s and The Mortgage Supply Co’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Global Finance
8 branded search terms
- global finance
- global finance auckland
- global finance company
- global finance hamilton
- global finance nz
- global financial services nz
- globalfinance
- globalfinance.co.nz
The Mortgage Supply Co
4 branded search terms
- mortgage supply
- mortgage supply co
- mortgage supply company
- the mortgage supply co
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