How popular isThe Mortgage Supply Co in search?
In August 2026, there were an estimated 330 branded searches for The Mortgage Supply Co in New Zealand which is up 22.2% over the last 11 months. The Mortgage Supply Co holds 1.5% estimated Share of Search among New Zealand mortgage advisers and is ranked 13th of 22 competitors for search popularity.
NZHL29.1%
Squirrel25.9%
Loan Market7.4%
Mike Pero6.2%
Lighthouse Financial5.4%
Global Finance4%
Mortgage HQ3.9%- +4 more
Vega1.6%
The Mortgage Supply Co1.5%
Kris Pedersen Mortgages1%- +8 more
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Which mortgage advisers compete with The Mortgage Supply Co?
Share of Search by month for NZHL, Squirrel, Loan Market, Mike Pero, Lighthouse Financial, Global Finance, Mortgage HQ, Mortgage Link, Tony Mounce Mortgages, Star Mortgage, The Mortgage Supply Co. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Squirrel | Loan Market | Mike Pero | Lighthouse Financial | Global Finance | Mortgage HQ | Mortgage Link | Tony Mounce Mortgages | Star Mortgage | Float Mortgages | Vega | The Mortgage Supply Co | Kris Pedersen Mortgages | Kiwi Mortgages | Mortgage Lab | Opes Mortgages | Mortgage Express | Stephanie Murray Mortgages | Mortgage Managers | Twine | Roost |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 29.1% | 6.3% | 6.2% | 4.2% | 4.8% | 5% | 3.3% | 1.5% | 0.56% | 1.3% | 1.9% | 1.1% | 0.85% | 0.44% | 1.1% | 0.85% | 0.85% | 0.52% | 0.69% | 0.36% | 0.48% |
| Nov 2025 | 29.8% | 28.6% | 6.5% | 7.1% | 4.2% | 4.2% | 5% | 2.7% | 1.9% | 0.87% | 1.3% | 1.5% | 1.1% | 0.67% | 0.37% | 0.75% | 0.87% | 0.83% | 0.54% | 0.46% | 0.33% | 0.54% |
| Dec 2025 | 28.9% | 30.1% | 6.1% | 7% | 4.6% | 5.7% | 3.6% | 3% | 1.5% | 0.77% | 1.4% | 1.3% | 0.88% | 0.77% | 0.22% | 0.66% | 1.2% | 0.72% | 0.5% | 0.5% | 0.28% | 0.39% |
| Jan 2026 | 29% | 30.8% | 6.1% | 6.3% | 4.7% | 4.5% | 4% | 3.1% | 1.6% | 0.93% | 1.2% | 1.5% | 1% | 0.93% | 0.31% | 0.71% | 0.76% | 0.98% | 0.45% | 0.62% | 0.31% | 0.4% |
| Feb 2026 | 28.9% | 28.8% | 6.5% | 7.6% | 4.8% | 4.2% | 4.2% | 3.2% | 1.5% | 0.86% | 1.6% | 1.4% | 1.3% | 0.65% | 0.57% | 0.65% | 0.69% | 0.9% | 0.53% | 0.45% | 0.33% | 0.37% |
| Mar 2026 | 27.9% | 29.3% | 6.8% | 5.7% | 5.9% | 4.2% | 3.7% | 3.3% | 1.7% | 1% | 1.5% | 1.5% | 1.4% | 0.75% | 0.83% | 0.91% | 0.83% | 0.75% | 0.44% | 0.67% | 0.44% | 0.4% |
| Apr 2026 | 27% | 29.6% | 7% | 5% | 5.6% | 4.7% | 4.3% | 3.3% | 1.8% | 1.2% | 1.2% | 1.7% | 1.1% | 1% | 1% | 1% | 0.66% | 0.76% | 0.76% | 0.52% | 0.33% | 0.38% |
| May 2026 | 28.6% | 28.2% | 7% | 5.6% | 5% | 4.5% | 3.7% | 3.6% | 1.7% | 0.93% | 1.1% | 1.5% | 1.3% | 1.1% | 0.93% | 1.1% | 1.1% | 0.88% | 0.71% | 0.62% | 0.31% | 0.35% |
| Jun 2026 | 26.8% | 27.4% | 7.1% | 5.6% | 5.7% | 4.7% | 4.3% | 3.6% | 1.9% | 1.5% | 1.3% | 1.8% | 1.6% | 1.1% | 0.82% | 0.82% | 0.82% | 0.97% | 0.63% | 0.68% | 0.48% | 0.44% |
| Jul 2026 | 31.1% | 26.6% | 7.1% | 5.2% | 4.9% | 4.6% | 4.1% | 3% | 1.6% | 1.3% | 1.3% | 1.8% | 1.3% | 1% | 1% | 0.69% | 0.83% | 0.83% | 0.49% | 0.34% | 0.54% | 0.44% |
| Aug 2026 | 29.1% | 25.9% | 7.4% | 6.2% | 5.4% | 4% | 3.9% | 2.7% | 2.3% | 2.2% | 1.8% | 1.6% | 1.5% | 1% | 0.97% | 0.83% | 0.78% | 0.6% | 0.55% | 0.51% | 0.51% | 0.37% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.1% | 6.3K | -0.32% | -2 points | |
| 2, held 2nd | 25.9% | 5.6K | +3.7% | -0.7 points | |
| 3, held 3rd | 7.4% | 1.6K | +11.1% | +0.3 points | |
| 4, held 4th | 6.2% | 1.4K | +27.4% | +1 points | |
| 5, held 5th | 5.4% | 1.2K | +17% | +0.5 points | |
| 6, held 6th | 4% | 860 | -8.5% | -0.7 points | |
| 7, held 7th | 3.9% | 840 | +1.2% | -0.2 points | |
| 8, held 8th | 2.7% | 580 | -6.5% | -0.4 points | |
| 9, moved from 10th to 9th | 2.3% | 500 | +56.3% | +0.7 pointsmoved from 10th to 9th | |
| 10, moved from 12th to 10th | 2.2% | 480 | +84.6% | +0.9 pointsmoved from 12th to 10th | |
| 11, held 11th | 1.8% | 390 | +50% | +0.5 points | |
| 12, moved from 9th to 12th | 1.6% | 350 | -5.4% | -0.2 pointsmoved from 9th to 12th | |
| 13, held 13th | 1.5% | 330 | +26.9% | +0.2 points | |
| 14, moved from 15th to 14th | 1% | 220 | +4.8% | 0 pointsmoved from 15th to 14th | |
| 15, moved from 14th to 15th | 0.97% | 210 | 0% | -0.1 pointsmoved from 14th to 15th | |
| 16, moved from 18th to 16th | 0.83% | 180 | +28.6% | +0.1 pointsmoved from 18th to 16th | |
| 17, held 17th | 0.78% | 170 | 0% | -0.1 points | |
| 18, moved from 16th to 18th | 0.6% | 130 | -23.5% | -0.2 pointsmoved from 16th to 18th | |
| 19, moved from 20th to 19th | 0.55% | 120 | +20% | +0.1 pointsmoved from 20th to 19th | |
| 20, moved from 22nd to 20th | 0.51% | 110 | +57.1% | +0.2 pointsmoved from 22nd to 20th | |
| 21, moved from 19th to 21st | 0.51% | 110 | 0% | 0 pointsmoved from 19th to 21st | |
| 22, moved from 21st to 22nd | 0.37% | 80 | -11.1% | -0.1 pointsmoved from 21st to 22nd |
1.
NZHL29.1%
held 1st · 6.3K estimated branded searches · -0.32% vs prior month · -2 points
2.
Squirrel25.9%
held 2nd · 5.6K estimated branded searches · +3.7% vs prior month · -0.7 points
7.4%
held 3rd · 1.6K estimated branded searches · +11.1% vs prior month · +0.3 points
6.2%
held 4th · 1.4K estimated branded searches · +27.4% vs prior month · +1 points
5.4%
held 5th · 1.2K estimated branded searches · +17% vs prior month · +0.5 points
4%
held 6th · 860 estimated branded searches · -8.5% vs prior month · -0.7 points
3.9%
held 7th · 840 estimated branded searches · +1.2% vs prior month · -0.2 points
2.7%
held 8th · 580 estimated branded searches · -6.5% vs prior month · -0.4 points
2.3%
moved from 10th to 9th · 500 estimated branded searches · +56.3% vs prior month · +0.7 points
2.2%
moved from 12th to 10th · 480 estimated branded searches · +84.6% vs prior month · +0.9 points
1.8%
held 11th · 390 estimated branded searches · +50% vs prior month · +0.5 points
12.
Vega1.6%
moved from 9th to 12th · 350 estimated branded searches · -5.4% vs prior month · -0.2 points
1.5%
held 13th · 330 estimated branded searches · +26.9% vs prior month · +0.2 points
moved from 15th to 14th · 220 estimated branded searches · +4.8% vs prior month · 0 points
0.97%
moved from 14th to 15th · 210 estimated branded searches · 0% vs prior month · -0.1 points
16.
Mortgage Lab
0.83%
moved from 18th to 16th · 180 estimated branded searches · +28.6% vs prior month · +0.1 points
0.78%
held 17th · 170 estimated branded searches · 0% vs prior month · -0.1 points
0.6%
moved from 16th to 18th · 130 estimated branded searches · -23.5% vs prior month · -0.2 points
0.55%
moved from 20th to 19th · 120 estimated branded searches · +20% vs prior month · +0.1 points
0.51%
moved from 22nd to 20th · 110 estimated branded searches · +57.1% vs prior month · +0.2 points
21.
Twine0.51%
moved from 19th to 21st · 110 estimated branded searches · 0% vs prior month · 0 points
22.
Roost0.37%
moved from 21st to 22nd · 80 estimated branded searches · -11.1% vs prior month · -0.1 points
Compare search popularity between The Mortgage Supply Co and its closest rivals

The Mortgage Supply Co vs Star Mortgage: compare search popularity
The Mortgage Supply Co vs Float Mortgages: compare search popularity
The Mortgage Supply Co vs Vega: compare search popularity
The Mortgage Supply Co vs Kris Pedersen Mortgages: compare search popularity
The Mortgage Supply Co vs Kiwi Mortgages: compare search popularity- Compare The Mortgage Supply Co with any brand
How has branded search demand for The Mortgage Supply Co changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Mortgage Supply Co in New Zealand rose from 270 to 330.
- Across the 11 months ending August 2026, The Mortgage Supply Co’s estimated Share of Search among mortgage advisers in New Zealand held steady, from 1.1% to 1.5%.
How did search popularity change for New Zealand mortgage advisers in August 2026?
6 changes

In August 2026, Tony Mounce Mortgages overtook Vega to rank 9th among mortgage advisers in New Zealand, at 2.3%.

In August 2026, Star Mortgage overtook Vega to rank 10th among mortgage advisers in New Zealand, at 2.2%.

In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.2% to 6.2%.

In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.3% to 1.8%.

In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 31.1% to 29.1%.

In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 26.6% to 25.9%.
How is The Mortgage Supply Co measured?
Brandwave collects information about searches that people make online using The Mortgage Supply Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- mortgage supply
- mortgage supply co
- mortgage supply company
- the mortgage supply co
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Is The Mortgage Supply Co your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.