Global Finance vs Mortgage IQ:Which is more popular by branded search in New Zealand?
In August 2026, Global Finance had more branded searches than Mortgage IQ among tauranga mortgage advisers in New Zealand. Global Finance was estimated to have 860 branded searches compared to Mortgage IQ’s 20, and held an 11.8% Share of Search versus Mortgage IQ’s 0.28%.
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Which is more popular in search, Global Finance or Mortgage IQ?
Compare Tauranga mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Global Finance, Mortgage IQ. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Global Finance | Mortgage IQ | Move In Mortgages |
|---|---|---|---|---|
| Oct 2025 | 85.1% | 14.3% | 0.48% | 0.12% |
| Nov 2025 | 87.2% | 12.1% | 0.61% | 0.12% |
| Dec 2025 | 83% | 16.2% | 0.63% | 0.16% |
| Jan 2026 | 86.1% | 13.3% | 0.53% | 0.13% |
| Feb 2026 | 87% | 12.5% | 0.37% | 0.12% |
| Mar 2026 | 86.3% | 13.1% | 0.49% | 0.12% |
| Apr 2026 | 84.8% | 14.6% | 0.44% | 0.15% |
| May 2026 | 85.6% | 13.5% | 0.39% | 0.52% |
| Jun 2026 | 84.2% | 14.8% | 0.75% | 0.3% |
| Jul 2026 | 86.5% | 12.7% | 0.68% | 0.14% |
| Aug 2026 | 87.7% | 11.8% | 0.28% | 0.14% |
| Sep 2026 | — | — | — | — |
How has the Global Finance and Mortgage IQ comparison changed over the last 12 months?
3 findings
- Global Finance was ahead of Mortgage IQ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among tauranga mortgage advisers in New Zealand moved from 14.3% to 11.8%, and its estimated monthly branded searches moved from 1.2K to 860.
- Across the 11 months ending August 2026, Mortgage IQ’s estimated Share of Search among tauranga mortgage advisers in New Zealand moved from 0.48% to 0.28%, and its estimated monthly branded searches moved from 40 to 20.
How did search popularity change for New Zealand tauranga mortgage advisers in August 2026?
2 changes
In August 2026, Global Finance lost estimated Share of Search among tauranga mortgage advisers in New Zealand, from 12.7% to 11.8%.
Estimated monthly branded searches for Mortgage IQ in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Global Finance’s and Mortgage IQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Global Finance
8 branded search terms
- global finance
- global finance auckland
- global finance company
- global finance hamilton
- global finance nz
- global financial services nz
- globalfinance
- globalfinance.co.nz
Mortgage IQ
1 branded search term
- mortgage iq
Put your own brand in this comparison
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