Brandwave

How popular isMortgage IQ in search?

In August 2026, there were an estimated 20 branded searches for Mortgage IQ in New Zealand which is down 50% over the last 11 months. Mortgage IQ holds 1.9% estimated Share of Search among New Zealand auckland mortgage advisers and is ranked 4th of 4 competitors for search popularity.

Share of Search, August 2026
  1. Global Finance81.1%
  2. Mortgage Managers10.4%
  3. iLender6.6%
  4. Mortgage IQ1.9%
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Which auckland mortgage advisers compete with Mortgage IQ?

Mortgage IQ against auckland mortgage advisers in New Zealand, by month

Share of Search by month for Global Finance, Mortgage Managers, iLender, Mortgage IQ. The figures are in the table below the chart.

View monthly share of search table
MonthGlobal FinanceMortgage ManagersiLenderMortgage IQ
Oct 202578.9%11.2%7.2%2.6%
Nov 202578.7%8.7%8.7%3.9%
Dec 202583.7%7.3%5.7%3.3%
Jan 202680.2%11.1%5.6%3.2%
Feb 202682.9%8.9%5.7%2.4%
Mar 202679.3%12.6%5.2%3%
Apr 202683.9%9.3%4.2%2.5%
May 202681.1%11%5.5%2.4%
Jun 202679%11.3%5.6%4%
Jul 202683.2%6.2%6.2%4.4%
Aug 202681.1%10.4%6.6%1.9%
Sep 2026————

  1. 1.Global Finance

    81.1%

    held 1st · 860 estimated branded searches · -8.5% vs prior month · -2.1 points

  2. 2.Mortgage Managers

    10.4%

    moved from 3rd to 2nd · 110 estimated branded searches · +57.1% vs prior month · +4.2 points

  3. 3.iLender

    6.6%

    moved from 2nd to 3rd · 70 estimated branded searches · 0% vs prior month · +0.4 points

  4. 4.Mortgage IQ

    1.9%

    held 4th · 20 estimated branded searches · -60% vs prior month · -2.5 points

Compare search popularity between Mortgage IQ and its closest rivals

How has branded search demand for Mortgage IQ changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mortgage IQ in New Zealand fell from 40 to 20.
  • Across the 11 months ending August 2026, Mortgage IQ’s estimated Share of Search among auckland mortgage advisers in New Zealand decreased from 2.6% to 1.9%.
  • Across the 11 months ending August 2026, Mortgage IQ’s estimated Share of Search among auckland mortgage advisers in New Zealand peaked at 4.4% in July 2026 and was lowest at 1.9% in August 2026.

How did search popularity change for New Zealand auckland mortgage advisers in August 2026?

  1. In August 2026, Mortgage Managers overtook iLender to rank 2nd among auckland mortgage advisers in New Zealand, at 10.4%.

  2. In August 2026, Mortgage IQ lost estimated Share of Search among auckland mortgage advisers in New Zealand, from 4.4% to 1.9%.

  3. In August 2026, Global Finance lost estimated Share of Search among auckland mortgage advisers in New Zealand, from 83.2% to 81.1%.

  4. iLender’s estimated Share of Search among auckland mortgage advisers in New Zealand has gained ground for 3 months in a row, from 5.5% to 6.6% in August 2026.

Which christchurch mortgage advisers compete with Mortgage IQ?

Mortgage IQ against christchurch mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Tony Mounce Mortgages, Mortgage IQ. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLTony Mounce MortgagesFortress MortgagesAdair MortgagesMortgage IQ
Oct 202593.8%4.8%0.4%0.53%0.53%
Nov 202592%5.8%0.9%0.64%0.64%
Dec 202593.6%4.8%0.54%0.36%0.72%
Jan 202693.4%5%0.57%0.43%0.57%
Feb 202693.5%4.8%0.93%0.4%0.4%
Mar 202692.5%5.7%0.92%0.4%0.53%
Apr 202691.6%6.3%1.1%0.48%0.48%
May 202692.3%5.5%1.6%0.14%0.43%
Jun 202690.5%6.4%1.8%0.49%0.82%
Jul 202692.2%4.7%2%0.44%0.73%
Aug 202690.2%7.1%2%0.43%0.29%
Sep 2026—————

  1. 1.NZHL

    90.2%

    held 1st · 6.3K estimated branded searches · -0.32% vs prior month · -2 points

  2. 2.Tony Mounce Mortgages

    7.1%

    held 2nd · 500 estimated branded searches · +56.3% vs prior month · +2.5 points

  3. 3.Fortress Mortgages

    2%

    held 3rd · 140 estimated branded searches · 0% vs prior month · 0 points

  4. 4.Adair Mortgages

    0.43%

    moved from 5th to 4th · 30 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Mortgage IQ

    0.29%

    moved from 4th to 5th · 20 estimated branded searches · -60% vs prior month · -0.4 points

Compare search popularity between Mortgage IQ and its closest rivals

How has branded search demand for Mortgage IQ changed in New Zealand over the last 12 months?

How did search popularity change for New Zealand christchurch mortgage advisers in August 2026?

  1. In August 2026, Tony Mounce Mortgages gained estimated Share of Search among christchurch mortgage advisers in New Zealand, from 4.7% to 7.1%.

  2. In August 2026, NZHL lost estimated Share of Search among christchurch mortgage advisers in New Zealand, from 92.2% to 90.2%.

  3. In August 2026, Adair Mortgages rose from 5th to 4th among christchurch mortgage advisers in New Zealand.

  4. In August 2026, Mortgage IQ fell from 4th to 5th among christchurch mortgage advisers in New Zealand.

  5. Estimated monthly branded searches for Fortress Mortgages in New Zealand rose 366.7% over 11 measured months, from 30 to 140 in August 2026.

Which tauranga mortgage advisers compete with Mortgage IQ?

Mortgage IQ against tauranga mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Global Finance, Mortgage IQ. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLGlobal FinanceMortgage IQMove In Mortgages
Oct 202585%14.4%0.48%0.12%
Nov 202587.1%12.2%0.61%0.12%
Dec 202582.9%16.3%0.63%0.16%
Jan 202686%13.3%0.53%0.13%
Feb 202687%12.5%0.37%0.12%
Mar 202686.2%13.1%0.49%0.12%
Apr 202684.7%14.7%0.45%0.15%
May 202685.5%13.6%0.4%0.53%
Jun 202684.1%14.9%0.76%0.3%
Jul 202686.4%12.8%0.68%0.14%
Aug 202687.7%11.9%0.28%0.14%
Sep 2026————

  1. 1.NZHL

    87.7%

    held 1st · 6.3K estimated branded searches · -0.32% vs prior month · +1.3 points

  2. 2.Global Finance

    11.9%

    held 2nd · 860 estimated branded searches · -8.5% vs prior month · -0.9 points

  3. 3.Mortgage IQ

    0.28%

    held 3rd · 20 estimated branded searches · -60% vs prior month · -0.4 points

  4. 4.Move In Mortgages

    0.14%

    held 4th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Mortgage IQ and its closest rivals

How has branded search demand for Mortgage IQ changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Mortgage IQ’s estimated Share of Search among tauranga mortgage advisers in New Zealand held steady, from 0.48% to 0.28%.

How did search popularity change for New Zealand tauranga mortgage advisers in August 2026?

  1. In August 2026, NZHL gained estimated Share of Search among tauranga mortgage advisers in New Zealand, from 86.4% to 87.7%.

  2. In August 2026, Global Finance lost estimated Share of Search among tauranga mortgage advisers in New Zealand, from 12.8% to 11.9%.

  3. Estimated monthly branded searches for Mortgage IQ in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.

How is Mortgage IQ measured?

Brandwave collects information about searches that people make online using Mortgage IQ’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mortgage iq

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