Adair Mortgages vs Mortgage IQ:Which is more popular by branded search in New Zealand?
In August 2026, Adair Mortgages had more branded searches than Mortgage IQ among christchurch mortgage advisers in New Zealand. Adair Mortgages was estimated to have 30 branded searches compared to Mortgage IQ’s 20, and held a 0.42% Share of Search versus Mortgage IQ’s 0.28%.
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Which is more popular in search, Adair Mortgages or Mortgage IQ?
Compare Christchurch mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adair Mortgages, Mortgage IQ. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Tony Mounce Mortgages | Fortress Mortgages | Adair Mortgages | Mortgage IQ |
|---|---|---|---|---|---|
| Oct 2025 | 93.8% | 4.7% | 0.4% | 0.53% | 0.53% |
| Nov 2025 | 92.1% | 5.8% | 0.9% | 0.64% | 0.64% |
| Dec 2025 | 93.6% | 4.8% | 0.53% | 0.36% | 0.71% |
| Jan 2026 | 93.4% | 5% | 0.57% | 0.43% | 0.57% |
| Feb 2026 | 93.6% | 4.7% | 0.92% | 0.39% | 0.39% |
| Mar 2026 | 92.5% | 5.6% | 0.92% | 0.39% | 0.52% |
| Apr 2026 | 91.7% | 6.2% | 1.1% | 0.48% | 0.48% |
| May 2026 | 92.4% | 5.5% | 1.6% | 0.14% | 0.42% |
| Jun 2026 | 90.6% | 6.3% | 1.8% | 0.49% | 0.81% |
| Jul 2026 | 92.2% | 4.6% | 2% | 0.43% | 0.72% |
| Aug 2026 | 90.2% | 7.1% | 2% | 0.42% | 0.28% |
| Sep 2026 | — | — | — | — | — |
How has the Adair Mortgages and Mortgage IQ comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Adair Mortgages took it in August 2026.
- Across the 11 months ending August 2026, Adair Mortgages’ estimated Share of Search among christchurch mortgage advisers in New Zealand moved from 0.53% to 0.42%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 11 months ending August 2026, Mortgage IQ’s estimated Share of Search among christchurch mortgage advisers in New Zealand moved from 0.53% to 0.28%, and its estimated monthly branded searches moved from 40 to 20.
How did search popularity change for New Zealand christchurch mortgage advisers in August 2026?
2 changes
In August 2026, Adair Mortgages rose from 5th to 4th among christchurch mortgage advisers in New Zealand.
In August 2026, Mortgage IQ fell from 4th to 5th among christchurch mortgage advisers in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Adair Mortgages’ and Mortgage IQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adair Mortgages
1 branded search term
- adair mortgages
Mortgage IQ
1 branded search term
- mortgage iq
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.