Brandwave

How popular isAdair Mortgages?

In September 2026, people searched for Adair Mortgages by name about 20 times in New Zealand, a 50% decrease from the previous year. These searches made up 0.68% of all New Zealand Christchurch mortgage adviser searches, placing Adair Mortgages seventh out of eight advisers. When we asked both ChatGPT and Google AI Overviews about Christchurch mortgage advisers, Adair Mortgages did not appear in any of the answers.

Search and AI answers in September 2026

Adair Mortgages is the seventh most searched of 8 competitors and not listed in any AI answer.

  1. SquirrelShare of searches 29.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. NZHLShare of searches 24.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. Loan MarketShare of searches 19%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Tony Mounce MortgagesShare of searches 17%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Adair MortgagesShare of searches 0.68%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+3 more

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Top Christchurch mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Adair Mortgages did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rayen & Wood Financial Services1st
  2. Squirrel2nd
  3. Loan Market3rd
  4. NZHL–
  5. Tony Mounce Mortgages–
  6. Fortress Mortgages–
  7. Adair Mortgages–
  8. Mortgage IQ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch mortgage advisers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Christchurch mortgage advisers compete with Adair Mortgages?

Adair Mortgages against Christchurch mortgage advisers in New Zealand, by month

Share of searches by month for Squirrel, NZHL, Loan Market, Tony Mounce Mortgages, Fortress Mortgages, Rayen & Wood Financial Services, Adair Mortgages. The figures are in the table below the chart.

View monthly share of searches table
MonthSquirrelNZHLLoan MarketTony Mounce MortgagesFortress MortgagesRayen & Wood Financial ServicesAdair MortgagesMortgage IQ
Oct 202528.6%32.7%19%14.9%0.6%0.6%2.4%1.2%
Nov 202527.9%30.9%18.8%15.2%3%0.61%2.4%1.2%
Dec 202526.4%35.2%18.4%14.4%1.6%0.8%1.6%1.6%
Jan 202629.1%38.8%15.2%12.1%1.2%0.61%1.8%1.2%
Feb 202626.5%33.8%20.5%13.2%2%0.66%2%1.3%
Mar 202625%31%23.8%14.9%1.8%1.2%1.8%0.6%
Apr 202630.1%29.4%16.1%19.6%2.1%0.7%1.4%0.7%
May 202622.8%33.5%22.2%15.8%3.2%0.63%0.63%1.3%
Jun 202626.8%30.4%18.1%15.9%5.1%0.72%1.4%1.4%
Jul 202624%33.8%20.8%14.3%4.5%0.65%1.3%0.65%
Aug 202621.2%26.1%25.5%19.4%5.5%0.61%1.2%0.61%
Sep 202629.9%24.5%19%17%4.8%3.4%0.68%0.68%

  1. 1.Squirrel

    29.9%

    Moved from 3rd to 1st. 440 estimated branded searches, +25.7% vs prior month. Share +8.7 points.

  2. 2.NZHL

    24.5%

    Moved from 1st to 2nd. 360 estimated branded searches, -16.3% vs prior month. Share -1.6 points.

  3. 3.Loan Market

    19%

    Moved from 2nd to 3rd. 280 estimated branded searches, -33.3% vs prior month. Share -6.4 points.

  4. 4.Tony Mounce Mortgages

    17%

    Held 4th. 250 estimated branded searches, -21.9% vs prior month. Share -2.4 points.

  5. 5.Fortress Mortgages

    4.8%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share -0.7 points.

  6. 6.Rayen & Wood Financial Services

    3.4%

    Moved from 8th to 6th. 50 estimated branded searches, +400% vs prior month. Share +2.8 points.

  7. 7.Adair Mortgages

    0.68%

    Moved from 6th to 7th. 10 estimated branded searches, -50% vs prior month. Share -0.5 points.

  8. 8.Mortgage IQ

    0.68%

    Moved from 7th to 8th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Adair Mortgages and its closest rivals

How has branded search demand for Adair Mortgages changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adair Mortgages in New Zealand fell from 40 to 20.
  • Across the 12 months ending September 2026, Adair Mortgages’ share of searches among Christchurch mortgage advisers in New Zealand decreased from 2.4% to 0.68%.
  • Across the 12 months ending September 2026, Adair Mortgages’ share of searches among Christchurch mortgage advisers in New Zealand peaked at 2.4% in November 2025 and was lowest at 0.63% in May 2026.
  • Across the 12 months ending September 2026, Adair Mortgages fell from 5th to 7th among Christchurch mortgage advisers in New Zealand.

How did search popularity change for New Zealand Christchurch mortgage advisers in September 2026?

6 changes

  1. In September 2026, Squirrel overtook NZHL and Loan Market to become the leader among Christchurch mortgage advisers in New Zealand, with 29.9% of the searches.

  2. In September 2026, Rayen & Wood Financial Services overtook Adair Mortgages and Mortgage IQ to rank 6th among Christchurch mortgage advisers in New Zealand, with 3.4% of the searches.

  3. In September 2026, Loan Market lost share of searches among Christchurch mortgage advisers in New Zealand, from 25.5% to 19%.

  4. In September 2026, Tony Mounce Mortgages lost share of searches among Christchurch mortgage advisers in New Zealand, from 19.4% to 17%.

  5. In September 2026, NZHL lost share of searches among Christchurch mortgage advisers in New Zealand, from 26.1% to 24.5%.

  6. In September 2026, Fortress Mortgages lost share of searches among Christchurch mortgage advisers in New Zealand, from 5.5% to 4.8%.

How are Adair Mortgages’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Adair Mortgages’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adair mortgages

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How the Brand Demand Index is measured

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