Brandwave

How popular isSquirrel?

In September 2026, people searched for Squirrel by name about 3,470 times in New Zealand, an 18.9% decrease from the previous year. These searches made up 29.9% of all New Zealand Christchurch mortgage adviser searches, placing Squirrel first out of eight advisers. When we asked both ChatGPT and Google AI Overviews about Christchurch mortgage advisers, Squirrel appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Squirrel is the most searched of 8 competitors and the second most recommended in AI answers.

  1. SquirrelShare of searches 29.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. NZHLShare of searches 24.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. Loan MarketShare of searches 19%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  4. Tony Mounce MortgagesShare of searches 17%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Fortress MortgagesShare of searches 4.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+3 more

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Top Christchurch mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Squirrel appeared in all three answers. Squirrel is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rayen & Wood Financial Services1st
  2. Squirrel2nd
  3. Loan Market3rd
  4. NZHL–
  5. Tony Mounce Mortgages–
  6. Fortress Mortgages–
  7. Adair Mortgages–
  8. Mortgage IQ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch mortgage advisers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Christchurch mortgage advisers compete with Squirrel?

Squirrel against Christchurch mortgage advisers in New Zealand, by month

Share of searches by month for Squirrel, NZHL, Loan Market, Tony Mounce Mortgages, Fortress Mortgages, Rayen & Wood Financial Services. The figures are in the table below the chart.

View monthly share of searches table
MonthSquirrelNZHLLoan MarketTony Mounce MortgagesFortress MortgagesRayen & Wood Financial ServicesAdair MortgagesMortgage IQ
Oct 202528.6%32.7%19%14.9%0.6%0.6%2.4%1.2%
Nov 202527.9%30.9%18.8%15.2%3%0.61%2.4%1.2%
Dec 202526.4%35.2%18.4%14.4%1.6%0.8%1.6%1.6%
Jan 202629.1%38.8%15.2%12.1%1.2%0.61%1.8%1.2%
Feb 202626.5%33.8%20.5%13.2%2%0.66%2%1.3%
Mar 202625%31%23.8%14.9%1.8%1.2%1.8%0.6%
Apr 202630.1%29.4%16.1%19.6%2.1%0.7%1.4%0.7%
May 202622.8%33.5%22.2%15.8%3.2%0.63%0.63%1.3%
Jun 202626.8%30.4%18.1%15.9%5.1%0.72%1.4%1.4%
Jul 202624%33.8%20.8%14.3%4.5%0.65%1.3%0.65%
Aug 202621.2%26.1%25.5%19.4%5.5%0.61%1.2%0.61%
Sep 202629.9%24.5%19%17%4.8%3.4%0.68%0.68%

  1. 1.Squirrel

    29.9%

    Moved from 3rd to 1st. 440 estimated branded searches, +25.7% vs prior month. Share +8.7 points.

  2. 2.NZHL

    24.5%

    Moved from 1st to 2nd. 360 estimated branded searches, -16.3% vs prior month. Share -1.6 points.

  3. 3.Loan Market

    19%

    Moved from 2nd to 3rd. 280 estimated branded searches, -33.3% vs prior month. Share -6.4 points.

  4. 4.Tony Mounce Mortgages

    17%

    Held 4th. 250 estimated branded searches, -21.9% vs prior month. Share -2.4 points.

  5. 5.Fortress Mortgages

    4.8%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share -0.7 points.

  6. 6.Rayen & Wood Financial Services

    3.4%

    Moved from 8th to 6th. 50 estimated branded searches, +400% vs prior month. Share +2.8 points.

  7. 7.Adair Mortgages

    0.68%

    Moved from 6th to 7th. 10 estimated branded searches, -50% vs prior month. Share -0.5 points.

  8. 8.Mortgage IQ

    0.68%

    Moved from 7th to 8th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Squirrel and its closest rivals

Every comparison with Squirrel

20 comparisons

How has branded search demand for Squirrel changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Squirrel in New Zealand fell from 4.3K to 3.5K.
  • Across the 12 months ending September 2026, Squirrel’s share of searches among Christchurch mortgage advisers in New Zealand increased from 28.6% to 29.9%.
  • Across the 12 months ending September 2026, Squirrel’s share of searches among Christchurch mortgage advisers in New Zealand peaked at 30.1% in April 2026 and was lowest at 21.2% in August 2026.
  • Across the 12 months ending September 2026, Squirrel rose from 2nd to 1st among Christchurch mortgage advisers in New Zealand.

How did search popularity change for New Zealand Christchurch mortgage advisers in September 2026?

6 changes

  1. In September 2026, Squirrel overtook NZHL and Loan Market to become the leader among Christchurch mortgage advisers in New Zealand, with 29.9% of the searches.

  2. In September 2026, Rayen & Wood Financial Services overtook Adair Mortgages and Mortgage IQ to rank 6th among Christchurch mortgage advisers in New Zealand, with 3.4% of the searches.

  3. In September 2026, Loan Market lost share of searches among Christchurch mortgage advisers in New Zealand, from 25.5% to 19%.

  4. In September 2026, Tony Mounce Mortgages lost share of searches among Christchurch mortgage advisers in New Zealand, from 19.4% to 17%.

  5. In September 2026, NZHL lost share of searches among Christchurch mortgage advisers in New Zealand, from 26.1% to 24.5%.

  6. In September 2026, Fortress Mortgages lost share of searches among Christchurch mortgage advisers in New Zealand, from 5.5% to 4.8%.

How are Squirrel’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Squirrel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • squirrel home loans
  • squirrel investment
  • squirrel investments
  • squirrel lending
  • squirrel money
  • squirrel mortgage
  • squirrel mortgage broker
  • squirrel mortgage brokers
  • squirrel mortgages

Do you work for Squirrel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Squirrel compete?

Squirrel is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
mortgage advisers1st of 2225.6%Show ranking
Auckland mortgage advisers1st of 756%Show ranking
Christchurch mortgage advisers1st of 829.9%Shown above
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