NZHL vs Squirrel:Which is more popular?
In September 2026, Squirrel had more branded searches than NZHL among Christchurch mortgage advisers in New Zealand. Squirrel had about 440 branded searches, while NZHL had 360. Squirrel made up 29.9% of all Christchurch mortgage adviser searches we track, and NZHL accounted for 24.5%. When we asked ChatGPT and Google AI Overviews about Christchurch mortgage advisers, Squirrel appeared in all three answers and NZHL in none.
Who do people search for more?
Squirrel, about 22% more searches than NZHL
Who does AI mention more?
Squirrel, mentioned in every answer we collected
Who does AI recommend more?
Squirrel, the only one of the two named
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Top Christchurch mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Squirrel appeared in all three answers. NZHL did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Squirrel3 of 3Named in 3 of 3 ChatGPT answers
- Rayen & Wood Financial Services3 of 3Named in 3 of 3 ChatGPT answers
Loan Market2 of 3Named in 2 of 3 ChatGPT answers
NZHL0 of 3Named in 0 of 3 ChatGPT answers
Tony Mounce Mortgages0 of 3Named in 0 of 3 ChatGPT answers
Fortress Mortgages0 of 3Named in 0 of 3 ChatGPT answers
Adair Mortgages0 of 3Named in 0 of 3 ChatGPT answers
Mortgage IQ0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Christchurch mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Christchurch, New Zealand for a home loan?”
Searched Google, AI Overview
“christchurch mortgage broker”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mortgage adviser christchurch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is NZHL or Squirrel more popular in search?
This chart shows how often people search Google for NZHL and Squirrel by name. Each line represents a brand's share of searches for all eight Christchurch mortgage advisers we track, month by month, from searches in New Zealand.
Share of searches by month for Squirrel, NZHL. The figures are in the table below the chart.
View monthly share of searches table
| Month | Squirrel | NZHL | Loan Market | Tony Mounce Mortgages | Fortress Mortgages | Rayen & Wood Financial Services | Adair Mortgages | Mortgage IQ |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 32.7% | 19% | 14.9% | 0.6% | 0.6% | 2.4% | 1.2% |
| Nov 2025 | 27.9% | 30.9% | 18.8% | 15.2% | 3% | 0.61% | 2.4% | 1.2% |
| Dec 2025 | 26.4% | 35.2% | 18.4% | 14.4% | 1.6% | 0.8% | 1.6% | 1.6% |
| Jan 2026 | 29.1% | 38.8% | 15.2% | 12.1% | 1.2% | 0.61% | 1.8% | 1.2% |
| Feb 2026 | 26.5% | 33.8% | 20.5% | 13.2% | 2% | 0.66% | 2% | 1.3% |
| Mar 2026 | 25% | 31% | 23.8% | 14.9% | 1.8% | 1.2% | 1.8% | 0.6% |
| Apr 2026 | 30.1% | 29.4% | 16.1% | 19.6% | 2.1% | 0.7% | 1.4% | 0.7% |
| May 2026 | 22.8% | 33.5% | 22.2% | 15.8% | 3.2% | 0.63% | 0.63% | 1.3% |
| Jun 2026 | 26.8% | 30.4% | 18.1% | 15.9% | 5.1% | 0.72% | 1.4% | 1.4% |
| Jul 2026 | 24% | 33.8% | 20.8% | 14.3% | 4.5% | 0.65% | 1.3% | 0.65% |
| Aug 2026 | 21.2% | 26.1% | 25.5% | 19.4% | 5.5% | 0.61% | 1.2% | 0.61% |
| Sep 2026 | 29.9% | 24.5% | 19% | 17% | 4.8% | 3.4% | 0.68% | 0.68% |
How has the NZHL and Squirrel comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Squirrel took it in April 2026, NZHL took it in May 2026, Squirrel took it in September 2026.
- Across the 12 months ending September 2026, NZHL’s share of searches among Christchurch mortgage advisers in New Zealand moved from 32.7% to 24.5%, and its estimated monthly branded searches moved from 550 to 360.
- Across the 12 months ending September 2026, Squirrel’s share of searches among Christchurch mortgage advisers in New Zealand moved from 28.6% to 29.9%, and its estimated monthly branded searches moved from 480 to 440.
How did search popularity change for New Zealand Christchurch mortgage advisers in September 2026?
2 changes
In September 2026, Squirrel overtook NZHL and Loan Market to become the leader among Christchurch mortgage advisers in New Zealand, with 29.9% of the searches.
In September 2026, NZHL lost share of searches among Christchurch mortgage advisers in New Zealand, from 26.1% to 24.5%.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using NZHL’s and Squirrel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NZHL
8 branded search terms
- nzhl
- nzhl home loans
- nzhl karaka
- nzhl ormiston
- nzhl papanui
- nzhl whakatane
- nzhl whangarei
- nzhl whitmore
Squirrel
9 branded search terms
- squirrel home loans
- squirrel investment
- squirrel investments
- squirrel lending
- squirrel money
- squirrel mortgage
- squirrel mortgage broker
- squirrel mortgage brokers
- squirrel mortgages
Other head-to-heads among Christchurch mortgage advisers
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