Loan Market vs NZHL:Which is more popular?
In September 2026, NZHL had more branded searches than Loan Market among Christchurch mortgage advisers in New Zealand. NZHL had about 360 branded searches, while Loan Market had 280. NZHL made up 24.5% of all Christchurch mortgage adviser searches we track, and Loan Market accounted for 19%. When we asked ChatGPT and Google AI Overviews about Christchurch mortgage advisers, Loan Market appeared in two of the three answers and NZHL in none.
Who do people search for more?
NZHL, about 29% more searches than Loan Market
Who does AI mention more?
Loan Market, mentioned in 2 of 3 answers, NZHL in 0
Who does AI recommend more?
Loan Market, the only one of the two named
Follow Loan Market vs NZHL and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Christchurch mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Loan Market was mentioned in two out of three: in two of the three ChatGPT answers. NZHL did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Squirrel3 of 3Named in 3 of 3 ChatGPT answers- Rayen & Wood Financial Services3 of 3Named in 3 of 3 ChatGPT answers
- Loan Market2 of 3Named in 2 of 3 ChatGPT answers
- NZHL0 of 3Named in 0 of 3 ChatGPT answers
Tony Mounce Mortgages0 of 3Named in 0 of 3 ChatGPT answers
Fortress Mortgages0 of 3Named in 0 of 3 ChatGPT answers
Adair Mortgages0 of 3Named in 0 of 3 ChatGPT answers
Mortgage IQ0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Christchurch mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Christchurch, New Zealand for a home loan?”
Searched Google, AI Overview
“christchurch mortgage broker”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mortgage adviser christchurch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Loan Market or NZHL more popular in search?
This chart shows how often people search Google for Loan Market and NZHL by name. Each line represents a brand's share of searches for all eight Christchurch mortgage advisers we track, month by month, from searches in New Zealand.
Share of searches by month for NZHL, Loan Market. The figures are in the table below the chart.
View monthly share of searches table
| Month | Squirrel | NZHL | Loan Market | Tony Mounce Mortgages | Fortress Mortgages | Rayen & Wood Financial Services | Adair Mortgages | Mortgage IQ |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 32.7% | 19% | 14.9% | 0.6% | 0.6% | 2.4% | 1.2% |
| Nov 2025 | 27.9% | 30.9% | 18.8% | 15.2% | 3% | 0.61% | 2.4% | 1.2% |
| Dec 2025 | 26.4% | 35.2% | 18.4% | 14.4% | 1.6% | 0.8% | 1.6% | 1.6% |
| Jan 2026 | 29.1% | 38.8% | 15.2% | 12.1% | 1.2% | 0.61% | 1.8% | 1.2% |
| Feb 2026 | 26.5% | 33.8% | 20.5% | 13.2% | 2% | 0.66% | 2% | 1.3% |
| Mar 2026 | 25% | 31% | 23.8% | 14.9% | 1.8% | 1.2% | 1.8% | 0.6% |
| Apr 2026 | 30.1% | 29.4% | 16.1% | 19.6% | 2.1% | 0.7% | 1.4% | 0.7% |
| May 2026 | 22.8% | 33.5% | 22.2% | 15.8% | 3.2% | 0.63% | 0.63% | 1.3% |
| Jun 2026 | 26.8% | 30.4% | 18.1% | 15.9% | 5.1% | 0.72% | 1.4% | 1.4% |
| Jul 2026 | 24% | 33.8% | 20.8% | 14.3% | 4.5% | 0.65% | 1.3% | 0.65% |
| Aug 2026 | 21.2% | 26.1% | 25.5% | 19.4% | 5.5% | 0.61% | 1.2% | 0.61% |
| Sep 2026 | 29.9% | 24.5% | 19% | 17% | 4.8% | 3.4% | 0.68% | 0.68% |
How has the Loan Market and NZHL comparison changed over the last 12 months?
3 findings
- NZHL was ahead of Loan Market in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Loan Market’s share of searches among Christchurch mortgage advisers in New Zealand held steady at 19%, and its estimated monthly branded searches moved from 320 to 280.
- Across the 12 months ending September 2026, NZHL’s share of searches among Christchurch mortgage advisers in New Zealand moved from 32.7% to 24.5%, and its estimated monthly branded searches moved from 550 to 360.
How did search popularity change for New Zealand Christchurch mortgage advisers in September 2026?
3 changes
In September 2026, Squirrel overtook NZHL and Loan Market to become the leader among Christchurch mortgage advisers in New Zealand, with 29.9% of the searches.
In September 2026, Loan Market lost share of searches among Christchurch mortgage advisers in New Zealand, from 25.5% to 19%.
In September 2026, NZHL lost share of searches among Christchurch mortgage advisers in New Zealand, from 26.1% to 24.5%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Loan Market’s and NZHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Loan Market
2 branded search terms
- loan market
- loan market agile
NZHL
8 branded search terms
- nzhl
- nzhl home loans
- nzhl karaka
- nzhl ormiston
- nzhl papanui
- nzhl whakatane
- nzhl whangarei
- nzhl whitmore
Other head-to-heads among Christchurch mortgage advisers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.