Brandwave

Fortress Mortgages vs NZHL:Which is more popular?

In September 2026, NZHL had more branded searches than Fortress Mortgages among Christchurch mortgage advisers in New Zealand. NZHL had about 360 branded searches, while Fortress Mortgages had 70. NZHL made up 24.5% of all Christchurch mortgage adviser searches we track, and Fortress Mortgages accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about Christchurch mortgage advisers, neither Fortress Mortgages nor NZHL appeared in any of the three answers.

Among Christchurch mortgage advisers in New Zealand in September 2026

Who do people search for more?

NZHL, about 5 searches for every 1 for Fortress Mortgages

NZHL 360 searchesFortress Mortgages 70 searches

Who does AI mention more?

Both were mentioned in 0 of 3 answers.

Fortress Mortgages in 0 of 3NZHL in 0 of 3

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Top Christchurch mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, neither Fortress Mortgages nor NZHL showed up in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rayen & Wood Financial Services1st
  2. Squirrel2nd
  3. Loan Market3rd
  4. NZHL–
  5. Tony Mounce Mortgages–
  6. Fortress Mortgages–
  7. Adair Mortgages–
  8. Mortgage IQ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Christchurch mortgage advisers

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Fortress Mortgages or NZHL more popular in search?

This chart shows how often people search Google for Fortress Mortgages and NZHL by name. Each line represents a brand's share of searches for all eight Christchurch mortgage advisers we track, month by month, from searches in New Zealand.

Fortress Mortgages and NZHL among Christchurch mortgage advisers in New Zealand, by month

Share of searches by month for NZHL, Fortress Mortgages. The figures are in the table below the chart.

View monthly share of searches table
MonthSquirrelNZHLLoan MarketTony Mounce MortgagesFortress MortgagesRayen & Wood Financial ServicesAdair MortgagesMortgage IQ
Oct 202528.6%32.7%19%14.9%0.6%0.6%2.4%1.2%
Nov 202527.9%30.9%18.8%15.2%3%0.61%2.4%1.2%
Dec 202526.4%35.2%18.4%14.4%1.6%0.8%1.6%1.6%
Jan 202629.1%38.8%15.2%12.1%1.2%0.61%1.8%1.2%
Feb 202626.5%33.8%20.5%13.2%2%0.66%2%1.3%
Mar 202625%31%23.8%14.9%1.8%1.2%1.8%0.6%
Apr 202630.1%29.4%16.1%19.6%2.1%0.7%1.4%0.7%
May 202622.8%33.5%22.2%15.8%3.2%0.63%0.63%1.3%
Jun 202626.8%30.4%18.1%15.9%5.1%0.72%1.4%1.4%
Jul 202624%33.8%20.8%14.3%4.5%0.65%1.3%0.65%
Aug 202621.2%26.1%25.5%19.4%5.5%0.61%1.2%0.61%
Sep 202629.9%24.5%19%17%4.8%3.4%0.68%0.68%

How has the Fortress Mortgages and NZHL comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Christchurch mortgage advisers in September 2026?

3 changes

  1. In September 2026, Squirrel overtook NZHL and Loan Market to become the leader among Christchurch mortgage advisers in New Zealand, with 29.9% of the searches.

  2. In September 2026, NZHL lost share of searches among Christchurch mortgage advisers in New Zealand, from 26.1% to 24.5%.

  3. In September 2026, Fortress Mortgages lost share of searches among Christchurch mortgage advisers in New Zealand, from 5.5% to 4.8%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Fortress Mortgages’ and NZHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fortress Mortgages

1 branded search term

  • fortress mortgages

NZHL

8 branded search terms

  • nzhl
  • nzhl home loans
  • nzhl karaka
  • nzhl ormiston
  • nzhl papanui
  • nzhl whakatane
  • nzhl whangarei
  • nzhl whitmore

How the Brand Demand Index is measured

Other head-to-heads among Christchurch mortgage advisers

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