Brandwave

How popular isSquirrel in search?

In August 2026, there were an estimated 5.6K branded searches for Squirrel in New Zealand which is down 22.2% over the last 11 months. Squirrel holds 27.9% estimated Share of Search among New Zealand mortgage advisers and is ranked 1st of 22 competitors for search popularity.

Share of Search, August 2026
  1. Squirrel27.9%
  2. NZHL26.5%
  3. Loan Market7.9%
  4. Mike Pero6.5%
  5. Lighthouse Financial5.8%
  6. Mortgage HQ4.2%
  7. Global Finance3.6%
  8. Tony Mounce Mortgages2.4%
  9. Star Mortgage2.4%
  10. Float Mortgages1.9%
  11. +12 more
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Which mortgage advisers compete with Squirrel?

Squirrel against mortgage advisers in New Zealand, by month

Share of Search by month for Squirrel, NZHL, Loan Market, Mike Pero, Lighthouse Financial, Mortgage HQ, Global Finance, Tony Mounce Mortgages, Star Mortgage. The figures are in the table below the chart.

View monthly share of search table
MonthSquirrelNZHLLoan MarketMike PeroLighthouse FinancialMortgage HQGlobal FinanceTony Mounce MortgagesStar MortgageFloat MortgagesVegaThe Mortgage Supply CoKris Pedersen MortgagesKiwi MortgagesMortgage LabMortgage LinkOpes MortgagesMortgage ExpressMortgage ManagersStephanie Murray MortgagesTwineRoost
Oct 202531.2%26.6%6.8%6.5%4.5%5.3%4.8%1.5%0.6%1.4%2%1.2%0.91%0.47%1.2%1.2%0.91%0.91%0.73%0.47%0.39%0.52%
Nov 202530.5%27.7%6.9%7.3%4.4%5.3%4.1%1.9%0.93%1.4%1.6%1.2%0.71%0.4%0.8%0.98%0.93%0.89%0.49%0.49%0.36%0.58%
Dec 202532.5%26.5%6.6%7.3%5%3.9%5.7%1.5%0.83%1.5%1.4%0.95%0.83%0.24%0.71%0.71%1.3%0.77%0.54%0.54%0.3%0.42%
Jan 202633%26.9%6.6%6.5%5%4.3%4.3%1.6%1%1.2%1.6%1.1%1%0.33%0.77%1.1%0.81%1.1%0.67%0.43%0.33%0.43%
Feb 202630.9%26.7%7%8%5.2%4.6%4.1%1.5%0.92%1.7%1.5%1.4%0.7%0.61%0.7%0.97%0.75%0.97%0.48%0.48%0.35%0.39%
Mar 202631.6%25.5%7.3%5.9%6.3%3.9%4.2%1.8%1.1%1.7%1.7%1.5%0.81%0.9%0.99%0.94%0.9%0.81%0.73%0.39%0.47%0.43%
Apr 202631.9%25%7.5%5.1%6.1%4.6%4.5%1.9%1.3%1.3%1.8%1.2%1.1%1.1%1.1%0.92%0.71%0.82%0.56%0.71%0.36%0.41%
May 202630.5%26.7%7.5%5.8%5.4%4%4.3%1.8%1%1.2%1.7%1.4%1.1%1%1.1%1%1.2%0.95%0.67%0.67%0.33%0.38%
Jun 202629.8%24.3%7.7%5.8%6.2%4.7%4.7%2%1.7%1.4%1.9%1.7%1.2%0.89%0.89%0.95%0.89%1.1%0.74%0.58%0.53%0.47%
Jul 202628.9%28.4%7.7%5.4%5.3%4.4%4.5%1.7%1.4%1.4%2%1.4%1.1%1.1%0.75%0.96%0.91%0.91%0.37%0.48%0.59%0.48%
Aug 202627.9%26.5%7.9%6.5%5.8%4.2%3.6%2.4%2.4%1.9%1.7%1.6%1.1%1%0.89%0.89%0.84%0.65%0.55%0.55%0.55%0.4%
Sep 2026——————————————————————

  1. 1.Squirrel

    27.9%

    held 1st · 5.6K estimated branded searches · +3.7% vs prior month · -0.9 points

  2. 2.NZHL

    26.5%

    held 2nd · 5.3K estimated branded searches · 0% vs prior month · -1.9 points

  3. 3.Loan Market

    7.9%

    held 3rd · 1.6K estimated branded searches · +11.1% vs prior month · +0.3 points

  4. 4.Mike Pero

    6.5%

    held 4th · 1.3K estimated branded searches · +27.5% vs prior month · +1 points

  5. 5.Lighthouse Financial

    5.8%

    held 5th · 1.2K estimated branded searches · +17% vs prior month · +0.5 points

  6. 6.Mortgage HQ

    4.2%

    moved from 7th to 6th · 840 estimated branded searches · +1.2% vs prior month · -0.2 points

  7. 7.Global Finance

    3.6%

    moved from 6th to 7th · 730 estimated branded searches · -13.1% vs prior month · -0.8 points

  8. 8.Tony Mounce Mortgages

    2.4%

    moved from 9th to 8th · 490 estimated branded searches · +58.1% vs prior month · +0.8 points

  9. 9.Star Mortgage

    2.4%

    moved from 11th to 9th · 480 estimated branded searches · +84.6% vs prior month · +1 points

  10. 10.Float Mortgages

    1.9%

    held 10th · 390 estimated branded searches · +50% vs prior month · +0.6 points

  11. 11.Vega

    1.7%

    moved from 8th to 11th · 350 estimated branded searches · -5.4% vs prior month · -0.2 points

  12. 12.The Mortgage Supply Co

    1.6%

    held 12th · 330 estimated branded searches · +26.9% vs prior month · +0.3 points

  13. 13.Kris Pedersen Mortgages

    1.1%

    moved from 14th to 13th · 220 estimated branded searches · +4.8% vs prior month · 0 points

  14. 14.Kiwi Mortgages

    1%

    moved from 13th to 14th · 210 estimated branded searches · 0% vs prior month · -0.1 points

  15. 15.Mortgage Lab

    0.89%

    moved from 18th to 15th · 180 estimated branded searches · +28.6% vs prior month · +0.1 points

  16. 16.Mortgage Link

    0.89%

    moved from 15th to 16th · 180 estimated branded searches · 0% vs prior month · -0.1 points

  17. 17.Opes Mortgages

    0.84%

    held 17th · 170 estimated branded searches · 0% vs prior month · -0.1 points

  18. 18.Mortgage Express

    0.65%

    moved from 16th to 18th · 130 estimated branded searches · -23.5% vs prior month · -0.3 points

  19. 19.Mortgage Managers

    0.55%

    moved from 22nd to 19th · 110 estimated branded searches · +57.1% vs prior month · +0.2 points

  20. 20.Stephanie Murray Mortgages

    0.55%

    moved from 21st to 20th · 110 estimated branded searches · +22.2% vs prior month · +0.1 points

  21. 21.Twine

    0.55%

    moved from 19th to 21st · 110 estimated branded searches · 0% vs prior month · 0 points

  22. 22.Roost

    0.4%

    moved from 20th to 22nd · 80 estimated branded searches · -11.1% vs prior month · -0.1 points

Compare search popularity between Squirrel and its closest rivals

How has branded search demand for Squirrel changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Squirrel in New Zealand fell from 7.2K to 5.6K.
  • Across the 11 months ending August 2026, Squirrel’s estimated Share of Search among mortgage advisers in New Zealand decreased from 31.2% to 27.9%.
  • Across the 11 months ending August 2026, Squirrel’s estimated Share of Search among mortgage advisers in New Zealand peaked at 33% in January 2026 and was lowest at 27.9% in August 2026.

How did search popularity change for New Zealand mortgage advisers in August 2026?

  1. In August 2026, Tony Mounce Mortgages overtook Vega to rank 8th among mortgage advisers in New Zealand, at 2.4%.

  2. In August 2026, Star Mortgage overtook Vega to rank 9th among mortgage advisers in New Zealand, at 2.4%.

  3. In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.4% to 6.5%.

  4. In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.4% to 1.9%.

  5. In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 28.4% to 26.5%.

  6. In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 28.9% to 27.9%.

How is Squirrel measured?

Brandwave collects information about searches that people make online using Squirrel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • squirrel co nz
  • squirrel home loans
  • squirrel investment
  • squirrel investments
  • squirrel lending
  • squirrel money
  • squirrel mortgage
  • squirrel mortgage broker
  • squirrel mortgage brokers
  • squirrel mortgages
  • squirrel nz

Do you work for Squirrel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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