Rayen & Wood Financial Services vs Squirrel:Which is more popular?

In September 2026, Squirrel had more branded searches than Rayen & Wood Financial Services among Christchurch mortgage advisers in New Zealand. Squirrel had about 440 branded searches, while Rayen & Wood Financial Services had 50. Squirrel made up 29.9% of all Christchurch mortgage adviser searches we track, and Rayen & Wood Financial Services accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about Christchurch mortgage advisers, both Rayen & Wood Financial Services and Squirrel appeared in all three answers. Rayen & Wood Financial Services was mentioned before Squirrel in two out of three answers.

Among Christchurch mortgage advisers in New Zealand in September 2026

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Top Christchurch mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Rayen & Wood Financial Services and Squirrel showed up in all three answers. Rayen & Wood Financial Services was listed before Squirrel in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Squirrel	Named in 3 of 3 ChatGPT answers	3 of 3
Rayen & Wood Financial Services	Named in 3 of 3 ChatGPT answers	3 of 3
Loan Market	Named in 2 of 3 ChatGPT answers	2 of 3
NZHL	Named in 0 of 3 ChatGPT answers	0 of 3
Tony Mounce Mortgages	Named in 0 of 3 ChatGPT answers	0 of 3
Fortress Mortgages	Named in 0 of 3 ChatGPT answers	0 of 3
Adair Mortgages	Named in 0 of 3 ChatGPT answers	0 of 3
Mortgage IQ	Named in 0 of 3 ChatGPT answers	0 of 3

Squirrel3 of 3Named in 3 of 3 ChatGPT answers
Rayen & Wood Financial Services3 of 3Named in 3 of 3 ChatGPT answers
Loan Market2 of 3Named in 2 of 3 ChatGPT answers
NZHL0 of 3Named in 0 of 3 ChatGPT answers
Tony Mounce Mortgages0 of 3Named in 0 of 3 ChatGPT answers
Fortress Mortgages0 of 3Named in 0 of 3 ChatGPT answers
Adair Mortgages0 of 3Named in 0 of 3 ChatGPT answers
Mortgage IQ0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Christchurch mortgage advisers

3 answers

Asked ChatGPT
“Which mortgage adviser should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Christchurch, New Zealand for a home loan?”
1. 1Rayen & Wood Financial Services
2. 2Squirrel
Searched Google, AI Overview
“christchurch mortgage broker”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mortgage adviser christchurch”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Rayen & Wood Financial Services or Squirrel more popular in search?

This chart shows how often people search Google for Rayen & Wood Financial Services and Squirrel by name. Each line represents a brand's share of searches for all eight Christchurch mortgage advisers we track, month by month, from searches in New Zealand.

Rayen & Wood Financial Services and Squirrel among Christchurch mortgage advisers in New Zealand, by month

Month	Squirrel	NZHL	Loan Market	Tony Mounce Mortgages	Fortress Mortgages	Rayen & Wood Financial Services	Adair Mortgages	Mortgage IQ
Oct 2025	28.6%	32.7%	19%	14.9%	0.6%	0.6%	2.4%	1.2%
Nov 2025	27.9%	30.9%	18.8%	15.2%	3%	0.61%	2.4%	1.2%
Dec 2025	26.4%	35.2%	18.4%	14.4%	1.6%	0.8%	1.6%	1.6%
Jan 2026	29.1%	38.8%	15.2%	12.1%	1.2%	0.61%	1.8%	1.2%
Feb 2026	26.5%	33.8%	20.5%	13.2%	2%	0.66%	2%	1.3%
Mar 2026	25%	31%	23.8%	14.9%	1.8%	1.2%	1.8%	0.6%
Apr 2026	30.1%	29.4%	16.1%	19.6%	2.1%	0.7%	1.4%	0.7%
May 2026	22.8%	33.5%	22.2%	15.8%	3.2%	0.63%	0.63%	1.3%
Jun 2026	26.8%	30.4%	18.1%	15.9%	5.1%	0.72%	1.4%	1.4%
Jul 2026	24%	33.8%	20.8%	14.3%	4.5%	0.65%	1.3%	0.65%
Aug 2026	21.2%	26.1%	25.5%	19.4%	5.5%	0.61%	1.2%	0.61%
Sep 2026	29.9%	24.5%	19%	17%	4.8%	3.4%	0.68%	0.68%

How has the Rayen & Wood Financial Services and Squirrel comparison changed over the last 12 months?

3 findings

Squirrel was ahead of Rayen & Wood Financial Services in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Rayen & Wood Financial Services’ share of searches among Christchurch mortgage advisers in New Zealand moved from 0.6% to 3.4%, and its estimated monthly branded searches moved from 10 to 50.
Across the 12 months ending September 2026, Squirrel’s share of searches among Christchurch mortgage advisers in New Zealand moved from 28.6% to 29.9%, and its estimated monthly branded searches moved from 480 to 440.

How did search popularity change for New Zealand Christchurch mortgage advisers in September 2026?

2 changes

In September 2026, Squirrel overtook NZHL and Loan Market to become the leader among Christchurch mortgage advisers in New Zealand, with 29.9% of the searches.
In September 2026, Rayen & Wood Financial Services overtook Adair Mortgages and Mortgage IQ to rank 6th among Christchurch mortgage advisers in New Zealand, with 3.4% of the searches.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Rayen & Wood Financial Services’ and Squirrel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.