Adair Mortgages vs Rayen & Wood Financial Services:Which is more popular?
In September 2026, Rayen & Wood Financial Services had more branded searches than Adair Mortgages among Christchurch mortgage advisers in New Zealand. Rayen & Wood Financial Services had about 50 branded searches, while Adair Mortgages had 10. Rayen & Wood Financial Services made up 3.4% of all Christchurch mortgage adviser searches we track, and Adair Mortgages accounted for 0.68%. When we asked ChatGPT and Google AI Overviews about Christchurch mortgage advisers, Rayen & Wood Financial Services appeared in all three answers and Adair Mortgages in none.
Who do people search for more?
Rayen & Wood Financial Services, about 5 searches for every 1 for Adair Mortgages
Who does AI mention more?
Rayen & Wood Financial Services, mentioned in every answer we collected
Who does AI recommend more?
Rayen & Wood Financial Services, the only one of the two named
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Top Christchurch mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Rayen & Wood Financial Services appeared in all three answers. Adair Mortgages did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Squirrel3 of 3Named in 3 of 3 ChatGPT answers- Rayen & Wood Financial Services3 of 3Named in 3 of 3 ChatGPT answers
Loan Market2 of 3Named in 2 of 3 ChatGPT answers
NZHL0 of 3Named in 0 of 3 ChatGPT answers
Tony Mounce Mortgages0 of 3Named in 0 of 3 ChatGPT answers
Fortress Mortgages0 of 3Named in 0 of 3 ChatGPT answers
Adair Mortgages0 of 3Named in 0 of 3 ChatGPT answers
Mortgage IQ0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Christchurch mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Christchurch, New Zealand for a home loan?”
Searched Google, AI Overview
“christchurch mortgage broker”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mortgage adviser christchurch”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Adair Mortgages or Rayen & Wood Financial Services more popular in search?
This chart shows how often people search Google for Adair Mortgages and Rayen & Wood Financial Services by name. Each line represents a brand's share of searches for all eight Christchurch mortgage advisers we track, month by month, from searches in New Zealand.
Share of searches by month for Rayen & Wood Financial Services, Adair Mortgages. The figures are in the table below the chart.
View monthly share of searches table
| Month | Squirrel | NZHL | Loan Market | Tony Mounce Mortgages | Fortress Mortgages | Rayen & Wood Financial Services | Adair Mortgages | Mortgage IQ |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 32.7% | 19% | 14.9% | 0.6% | 0.6% | 2.4% | 1.2% |
| Nov 2025 | 27.9% | 30.9% | 18.8% | 15.2% | 3% | 0.61% | 2.4% | 1.2% |
| Dec 2025 | 26.4% | 35.2% | 18.4% | 14.4% | 1.6% | 0.8% | 1.6% | 1.6% |
| Jan 2026 | 29.1% | 38.8% | 15.2% | 12.1% | 1.2% | 0.61% | 1.8% | 1.2% |
| Feb 2026 | 26.5% | 33.8% | 20.5% | 13.2% | 2% | 0.66% | 2% | 1.3% |
| Mar 2026 | 25% | 31% | 23.8% | 14.9% | 1.8% | 1.2% | 1.8% | 0.6% |
| Apr 2026 | 30.1% | 29.4% | 16.1% | 19.6% | 2.1% | 0.7% | 1.4% | 0.7% |
| May 2026 | 22.8% | 33.5% | 22.2% | 15.8% | 3.2% | 0.63% | 0.63% | 1.3% |
| Jun 2026 | 26.8% | 30.4% | 18.1% | 15.9% | 5.1% | 0.72% | 1.4% | 1.4% |
| Jul 2026 | 24% | 33.8% | 20.8% | 14.3% | 4.5% | 0.65% | 1.3% | 0.65% |
| Aug 2026 | 21.2% | 26.1% | 25.5% | 19.4% | 5.5% | 0.61% | 1.2% | 0.61% |
| Sep 2026 | 29.9% | 24.5% | 19% | 17% | 4.8% | 3.4% | 0.68% | 0.68% |
How has the Adair Mortgages and Rayen & Wood Financial Services comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Rayen & Wood Financial Services took it in September 2026.
- Across the 12 months ending September 2026, Adair Mortgages’ share of searches among Christchurch mortgage advisers in New Zealand moved from 2.4% to 0.68%, and its estimated monthly branded searches moved from 40 to 10.
- Across the 12 months ending September 2026, Rayen & Wood Financial Services’ share of searches among Christchurch mortgage advisers in New Zealand moved from 0.6% to 3.4%, and its estimated monthly branded searches moved from 10 to 50.
How did search popularity change for New Zealand Christchurch mortgage advisers in September 2026?
2 changes
In September 2026, Rayen & Wood Financial Services overtook Adair Mortgages and Mortgage IQ to rank 6th among Christchurch mortgage advisers in New Zealand, with 3.4% of the searches.
In September 2026, Adair Mortgages lost share of searches among Christchurch mortgage advisers in New Zealand, from 1.2% to 0.68%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adair Mortgages’ and Rayen & Wood Financial Services’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adair Mortgages
1 branded search term
- adair mortgages
Rayen & Wood Financial Services
1 branded search term
- rayen and wood financial services
Other head-to-heads among Christchurch mortgage advisers
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