Brandwave

How popular isAdair Mortgages in search?

In August 2026, there were an estimated 30 branded searches for Adair Mortgages in New Zealand which is down 25% over the last 11 months. Adair Mortgages holds 0.43% estimated Share of Search among New Zealand christchurch mortgage advisers and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. NZHL90.2%
  2. Tony Mounce Mortgages7.1%
  3. Fortress Mortgages2%
  4. Adair Mortgages0.43%
  5. Mortgage IQ0.29%
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Which christchurch mortgage advisers compete with Adair Mortgages?

Adair Mortgages against christchurch mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Tony Mounce Mortgages, Adair Mortgages. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLTony Mounce MortgagesFortress MortgagesAdair MortgagesMortgage IQ
Oct 202593.8%4.8%0.4%0.53%0.53%
Nov 202592%5.8%0.9%0.64%0.64%
Dec 202593.6%4.8%0.54%0.36%0.72%
Jan 202693.4%5%0.57%0.43%0.57%
Feb 202693.5%4.8%0.93%0.4%0.4%
Mar 202692.5%5.7%0.92%0.4%0.53%
Apr 202691.6%6.3%1.1%0.48%0.48%
May 202692.3%5.5%1.6%0.14%0.43%
Jun 202690.5%6.4%1.8%0.49%0.82%
Jul 202692.2%4.7%2%0.44%0.73%
Aug 202690.2%7.1%2%0.43%0.29%
Sep 2026—————
  1. 1.NZHL

    90.2%

    held 1st · 6.3K estimated branded searches · -0.32% vs prior month · -2 points

  2. held 2nd · 500 estimated branded searches · +56.3% vs prior month · +2.5 points

  3. held 3rd · 140 estimated branded searches · 0% vs prior month · 0 points

  4. moved from 5th to 4th · 30 estimated branded searches · 0% vs prior month · 0 points

  5. moved from 4th to 5th · 20 estimated branded searches · -60% vs prior month · -0.4 points

Compare search popularity between Adair Mortgages and its closest rivals

How has branded search demand for Adair Mortgages changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adair Mortgages in New Zealand fell from 40 to 30.
  • Across the 11 months ending August 2026, Adair Mortgages fell from 3rd to 4th among christchurch mortgage advisers in New Zealand.

How did search popularity change for New Zealand christchurch mortgage advisers in August 2026?

  1. In August 2026, Tony Mounce Mortgages gained estimated Share of Search among christchurch mortgage advisers in New Zealand, from 4.7% to 7.1%.

  2. In August 2026, NZHL lost estimated Share of Search among christchurch mortgage advisers in New Zealand, from 92.2% to 90.2%.

  3. In August 2026, Adair Mortgages rose from 5th to 4th among christchurch mortgage advisers in New Zealand.

  4. In August 2026, Mortgage IQ fell from 4th to 5th among christchurch mortgage advisers in New Zealand.

  5. Estimated monthly branded searches for Fortress Mortgages in New Zealand rose 366.7% over 11 measured months, from 30 to 140 in August 2026.

How is Adair Mortgages measured?

Brandwave collects information about searches that people make online using Adair Mortgages’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • adair mortgages

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How the Brand Demand Index is measured

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Is Adair Mortgages your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.