Brandwave

Loan Market vs Mortgage IQ:Which is more popular?

In September 2026, Loan Market had more branded searches than Mortgage IQ among Auckland mortgage advisers in New Zealand. Loan Market had about 480 branded searches, while Mortgage IQ had 20. Loan Market made up 17.9% of all Auckland mortgage adviser searches we track, and Mortgage IQ accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about Auckland mortgage advisers, Loan Market appeared in all three answers and Mortgage IQ in none.

Among Auckland mortgage advisers in New Zealand in September 2026

Who do people search for more?

Loan Market, about 24 searches for every 1 for Mortgage IQ

Loan Market 480 searchesMortgage IQ 20 searches

Who does AI mention more?

Loan Market, mentioned in every answer we collected

Loan Market in 3 of 3Mortgage IQ in 0 of 3

Who does AI recommend more?

Loan Market, the only one of the two named

Loan Market first in 3Mortgage IQ never named

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Top Auckland mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Loan Market appeared in all three answers. Mortgage IQ did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Loan Market1st
  2. Squirrel2nd
  3. Kris Pedersen Mortgages3rd
  4. Global Finance–
  5. Mortgage Managers–
  6. iLender–
  7. Mortgage IQ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland mortgage advisers

3 answers

  • Asked ChatGPT

    “Which mortgage adviser should I hire in Auckland, New Zealand?”

    1. 1Loan Market
    2. 2Squirrel
    3. 3Kris Pedersen Mortgages

  • Asked ChatGPT

    “What are the best mortgage advisers in Auckland, New Zealand?”

    1. 1Loan Market
    2. 2Squirrel
    3. 3Kris Pedersen Mortgages

  • Asked ChatGPT

    “What's the best mortgage adviser in Auckland, New Zealand for a first home?”

    1. 1Squirrel
    2. 2Loan Market

  • Searched Google, AI Overview

    “mortgage adviser auckland”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “mortgage broker auckland nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Loan Market or Mortgage IQ more popular in search?

This chart shows how often people search Google for Loan Market and Mortgage IQ by name. Each line represents a brand's share of searches for all seven Auckland mortgage advisers we track, month by month, from searches in New Zealand.

Loan Market and Mortgage IQ among Auckland mortgage advisers in New Zealand, by month

Share of searches by month for Loan Market, Mortgage IQ. The figures are in the table below the chart.

View monthly share of searches table
MonthSquirrelLoan MarketGlobal FinanceKris Pedersen MortgagesMortgage ManagersiLenderMortgage IQ
Oct 202560.6%13.6%16.7%3.7%3.1%2%0.28%
Nov 202557.1%16.7%16.7%3.5%3.1%2.4%0.35%
Dec 202556.1%13.4%20.5%4.6%2.9%1.7%0.84%
Jan 202660.6%14.1%14.4%5.1%3.2%1.8%0.72%
Feb 202657.8%16.6%16.6%4.2%3.1%1.4%0.35%
Mar 202656.6%17.4%14.5%4.4%5%1.2%0.88%
Apr 202655.7%17%17%5.3%3.2%1.1%0.71%
May 202655.5%16.4%16.8%5.5%3.8%1.4%0.68%
Jun 202655.9%16.2%16.2%6.1%3.7%1.3%0.67%
Jul 202655%17.7%18.1%5.2%1.8%1.5%0.74%
Aug 202654.2%18.2%15.2%6.8%3.4%1.5%0.76%
Sep 202656%17.9%14.9%6.7%2.6%1.1%0.75%

How has the Loan Market and Mortgage IQ comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Auckland mortgage advisers in September 2026?

1 change

  1. Estimated monthly branded searches for Mortgage IQ in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Loan Market’s and Mortgage IQ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Loan Market

1 branded search term

  • loan market

Mortgage IQ

2 branded search terms

  • mortgage iq
  • mortgageiq

How the Brand Demand Index is measured

Other head-to-heads among Auckland mortgage advisers

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