Kris Pedersen Mortgages vs Squirrel:Which is more popular?
In September 2026, Squirrel had more branded searches than Kris Pedersen Mortgages among Auckland mortgage advisers in New Zealand. Squirrel had about 1,500 branded searches, while Kris Pedersen Mortgages had 180. Squirrel made up 56% of all Auckland mortgage adviser searches we track, and Kris Pedersen Mortgages accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about Auckland mortgage advisers, Squirrel appeared in all three answers and Kris Pedersen Mortgages in two. Squirrel was mentioned before Kris Pedersen Mortgages in every answer.
Who do people search for more?
Squirrel, about 8 searches for every 1 for Kris Pedersen Mortgages
Who does AI mention more?
Squirrel, mentioned in every answer we collected
Who does AI recommend more?
Squirrel, named ahead of Kris Pedersen Mortgages in every answer
Follow Kris Pedersen Mortgages vs Squirrel and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Auckland mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Squirrel appeared in all three answers. Kris Pedersen Mortgages was mentioned in two out of three: in two of the three ChatGPT answers. Squirrel was listed before Kris Pedersen Mortgages in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Squirrel3 of 3Named in 3 of 3 ChatGPT answers
Loan Market3 of 3Named in 3 of 3 ChatGPT answers
Kris Pedersen Mortgages2 of 3Named in 2 of 3 ChatGPT answers
Global Finance0 of 3Named in 0 of 3 ChatGPT answers
Mortgage Managers0 of 3Named in 0 of 3 ChatGPT answers
iLender0 of 3Named in 0 of 3 ChatGPT answers
Mortgage IQ0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Auckland, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Auckland, New Zealand for a first home?”
Searched Google, AI Overview
“mortgage adviser auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mortgage broker auckland nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Kris Pedersen Mortgages or Squirrel more popular in search?
This chart shows how often people search Google for Kris Pedersen Mortgages and Squirrel by name. Each line represents a brand's share of searches for all seven Auckland mortgage advisers we track, month by month, from searches in New Zealand.
Share of searches by month for Squirrel, Kris Pedersen Mortgages. The figures are in the table below the chart.
View monthly share of searches table
| Month | Squirrel | Loan Market | Global Finance | Kris Pedersen Mortgages | Mortgage Managers | iLender | Mortgage IQ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 13.6% | 16.7% | 3.7% | 3.1% | 2% | 0.28% |
| Nov 2025 | 57.1% | 16.7% | 16.7% | 3.5% | 3.1% | 2.4% | 0.35% |
| Dec 2025 | 56.1% | 13.4% | 20.5% | 4.6% | 2.9% | 1.7% | 0.84% |
| Jan 2026 | 60.6% | 14.1% | 14.4% | 5.1% | 3.2% | 1.8% | 0.72% |
| Feb 2026 | 57.8% | 16.6% | 16.6% | 4.2% | 3.1% | 1.4% | 0.35% |
| Mar 2026 | 56.6% | 17.4% | 14.5% | 4.4% | 5% | 1.2% | 0.88% |
| Apr 2026 | 55.7% | 17% | 17% | 5.3% | 3.2% | 1.1% | 0.71% |
| May 2026 | 55.5% | 16.4% | 16.8% | 5.5% | 3.8% | 1.4% | 0.68% |
| Jun 2026 | 55.9% | 16.2% | 16.2% | 6.1% | 3.7% | 1.3% | 0.67% |
| Jul 2026 | 55% | 17.7% | 18.1% | 5.2% | 1.8% | 1.5% | 0.74% |
| Aug 2026 | 54.2% | 18.2% | 15.2% | 6.8% | 3.4% | 1.5% | 0.76% |
| Sep 2026 | 56% | 17.9% | 14.9% | 6.7% | 2.6% | 1.1% | 0.75% |
How has the Kris Pedersen Mortgages and Squirrel comparison changed over the last 12 months?
3 findings
- Squirrel was ahead of Kris Pedersen Mortgages in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kris Pedersen Mortgages’ share of searches among Auckland mortgage advisers in New Zealand moved from 3.7% to 6.7%, and its estimated monthly branded searches moved from 130 to 180.
- Across the 12 months ending September 2026, Squirrel’s share of searches among Auckland mortgage advisers in New Zealand moved from 60.6% to 56%, and its estimated monthly branded searches moved from 2.1K to 1.5K.
How did search popularity change for New Zealand Auckland mortgage advisers in September 2026?
2 changes
In September 2026, Squirrel gained share of searches among Auckland mortgage advisers in New Zealand, from 54.2% to 56%.
Estimated monthly branded searches for Kris Pedersen Mortgages in New Zealand rose 38.5% over 12 measured months, from 130 to 180 in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Kris Pedersen Mortgages’ and Squirrel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kris Pedersen Mortgages
3 branded search terms
- kris pedersen
- kris pedersen mortgage
- kris pedersen mortgages
Squirrel
9 branded search terms
- squirrel home loans
- squirrel investment
- squirrel investments
- squirrel lending
- squirrel money
- squirrel mortgage
- squirrel mortgage broker
- squirrel mortgage brokers
- squirrel mortgages
Other head-to-heads among Auckland mortgage advisers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.