How popular isLoan Market?
In September 2026, people searched for Loan Market by name about 1,360 times in New Zealand, a 15.5% decrease from the previous year. These searches made up 17.9% of all New Zealand Auckland mortgage adviser searches, placing Loan Market second out of seven advisers. When we asked both ChatGPT and Google AI Overviews about Auckland mortgage advisers, Loan Market appeared in all answers and was the most recommended of the seven.
Loan Market is the second most searched of 7 competitors and the most recommended in AI answers.
SquirrelShare of searches 56%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Loan MarketShare of searches 17.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Global FinanceShare of searches 14.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Kris Pedersen MortgagesShare of searches 6.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
Mortgage ManagersShare of searches 2.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Auckland mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Loan Market appeared in all three answers. Loan Market is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Squirrel3 of 3Named in 3 of 3 ChatGPT answers
- Loan Market3 of 3Named in 3 of 3 ChatGPT answers
- Kris Pedersen Mortgages2 of 3Named in 2 of 3 ChatGPT answers
- Global Finance0 of 3Named in 0 of 3 ChatGPT answers
- Mortgage Managers0 of 3Named in 0 of 3 ChatGPT answers
iLender0 of 3Named in 0 of 3 ChatGPT answers
Mortgage IQ0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Auckland, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Auckland, New Zealand for a first home?”
Searched Google, AI Overview
“mortgage adviser auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mortgage broker auckland nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Auckland mortgage advisers compete with Loan Market?
Share of searches by month for Squirrel, Loan Market, Global Finance, Kris Pedersen Mortgages, Mortgage Managers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Squirrel | Loan Market | Global Finance | Kris Pedersen Mortgages | Mortgage Managers | iLender | Mortgage IQ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 13.6% | 16.7% | 3.7% | 3.1% | 2% | 0.28% |
| Nov 2025 | 57.1% | 16.7% | 16.7% | 3.5% | 3.1% | 2.4% | 0.35% |
| Dec 2025 | 56.1% | 13.4% | 20.5% | 4.6% | 2.9% | 1.7% | 0.84% |
| Jan 2026 | 60.6% | 14.1% | 14.4% | 5.1% | 3.2% | 1.8% | 0.72% |
| Feb 2026 | 57.8% | 16.6% | 16.6% | 4.2% | 3.1% | 1.4% | 0.35% |
| Mar 2026 | 56.6% | 17.4% | 14.5% | 4.4% | 5% | 1.2% | 0.88% |
| Apr 2026 | 55.7% | 17% | 17% | 5.3% | 3.2% | 1.1% | 0.71% |
| May 2026 | 55.5% | 16.4% | 16.8% | 5.5% | 3.8% | 1.4% | 0.68% |
| Jun 2026 | 55.9% | 16.2% | 16.2% | 6.1% | 3.7% | 1.3% | 0.67% |
| Jul 2026 | 55% | 17.7% | 18.1% | 5.2% | 1.8% | 1.5% | 0.74% |
| Aug 2026 | 54.2% | 18.2% | 15.2% | 6.8% | 3.4% | 1.5% | 0.76% |
| Sep 2026 | 56% | 17.9% | 14.9% | 6.7% | 2.6% | 1.1% | 0.75% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56% | 1.5K | +4.9% | +1.8 points | |
| 2, held 2nd | 17.9% | 480 | 0% | -0.3 points | |
| 3, held 3rd | 14.9% | 400 | 0% | -0.2 points | |
| 4, held 4th | 6.7% | 180 | 0% | -0.1 points | |
| 5, held 5th | 2.6% | 70 | -22.2% | -0.8 points | |
| 6, held 6th | 1.1% | 30 | -25% | -0.4 points | |
| 7, held 7th | 0.75% | 20 | 0% | 0 points |
1.
Squirrel56%
Held 1st. 1.5K estimated branded searches, +4.9% vs prior month. Share +1.8 points.
17.9%
Held 2nd. 480 estimated branded searches, 0% vs prior month. Share -0.3 points.
14.9%
Held 3rd. 400 estimated branded searches, 0% vs prior month. Share -0.2 points.
6.7%
Held 4th. 180 estimated branded searches, 0% vs prior month. Share -0.1 points.
2.6%
Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share -0.8 points.
6.
iLender1.1%
Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.4 points.
0.75%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Loan Market and its closest rivals
Every comparison with Loan Market
9 comparisons
How has branded search demand for Loan Market changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Loan Market in New Zealand fell from 1.6K to 1.4K.
- Across the 12 months ending September 2026, Loan Market’s share of searches among Auckland mortgage advisers in New Zealand increased from 13.6% to 17.9%.
- Across the 12 months ending September 2026, Loan Market’s share of searches among Auckland mortgage advisers in New Zealand peaked at 18.2% in August 2026 and was lowest at 13.4% in December 2025.
- Across the 12 months ending September 2026, Loan Market rose from 3rd to 2nd among Auckland mortgage advisers in New Zealand.
How did search popularity change for New Zealand Auckland mortgage advisers in September 2026?
6 changes
In September 2026, Squirrel gained share of searches among Auckland mortgage advisers in New Zealand, from 54.2% to 56%.
In September 2026, Mortgage Managers lost share of searches among Auckland mortgage advisers in New Zealand, from 3.4% to 2.6%.
Estimated monthly branded searches for Mortgage IQ in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
Estimated monthly branded searches for Kris Pedersen Mortgages in New Zealand rose 38.5% over 12 measured months, from 130 to 180 in September 2026.
Estimated monthly branded searches for iLender in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.
Estimated monthly branded searches for Global Finance in New Zealand fell 32.2% over 12 measured months, from 590 to 400 in September 2026.
How are Loan Market’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Loan Market’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- loan market
- loan market agile
- loan market blenheim
- loan market dunedin
- loan market hamilton
- loan market tauranga
- loanmarket
Do you work for Loan Market? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Loan Market compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| mortgage advisers | 3rd of 22 | 8.4% | Show ranking |
| Auckland mortgage advisers | 2nd of 7 | 17.9% | Shown above |
| Christchurch mortgage advisers | 3rd of 8 | 19% | Show ranking |
| Dunedin mortgage advisers | 3rd of 5 | 18% | Show ranking |
| Blenheim mortgage advisers | 3rd of 7 | 9.5% | Show ranking |
Is Loan Market your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.