iLender vs Loan Market:Which is more popular?
In September 2026, Loan Market had more branded searches than iLender among Auckland mortgage advisers in New Zealand. Loan Market had about 480 branded searches, while iLender had 30. Loan Market made up 17.9% of all Auckland mortgage adviser searches we track, and iLender accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about Auckland mortgage advisers, Loan Market appeared in all three answers and iLender in none.
Who do people search for more?
Loan Market, about 16 searches for every 1 for iLender
Who does AI mention more?
Loan Market, mentioned in every answer we collected
Who does AI recommend more?
Loan Market, the only one of the two named
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Top Auckland mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Loan Market appeared in all three answers. iLender did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Squirrel3 of 3Named in 3 of 3 ChatGPT answers- Loan Market3 of 3Named in 3 of 3 ChatGPT answers
Kris Pedersen Mortgages2 of 3Named in 2 of 3 ChatGPT answers
Global Finance0 of 3Named in 0 of 3 ChatGPT answers
Mortgage Managers0 of 3Named in 0 of 3 ChatGPT answers
iLender0 of 3Named in 0 of 3 ChatGPT answers
Mortgage IQ0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Auckland, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Auckland, New Zealand for a first home?”
Searched Google, AI Overview
“mortgage adviser auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mortgage broker auckland nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is iLender or Loan Market more popular in search?
This chart shows how often people search Google for iLender and Loan Market by name. Each line represents a brand's share of searches for all seven Auckland mortgage advisers we track, month by month, from searches in New Zealand.
Share of searches by month for Loan Market, iLender. The figures are in the table below the chart.
View monthly share of searches table
| Month | Squirrel | Loan Market | Global Finance | Kris Pedersen Mortgages | Mortgage Managers | iLender | Mortgage IQ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 13.6% | 16.7% | 3.7% | 3.1% | 2% | 0.28% |
| Nov 2025 | 57.1% | 16.7% | 16.7% | 3.5% | 3.1% | 2.4% | 0.35% |
| Dec 2025 | 56.1% | 13.4% | 20.5% | 4.6% | 2.9% | 1.7% | 0.84% |
| Jan 2026 | 60.6% | 14.1% | 14.4% | 5.1% | 3.2% | 1.8% | 0.72% |
| Feb 2026 | 57.8% | 16.6% | 16.6% | 4.2% | 3.1% | 1.4% | 0.35% |
| Mar 2026 | 56.6% | 17.4% | 14.5% | 4.4% | 5% | 1.2% | 0.88% |
| Apr 2026 | 55.7% | 17% | 17% | 5.3% | 3.2% | 1.1% | 0.71% |
| May 2026 | 55.5% | 16.4% | 16.8% | 5.5% | 3.8% | 1.4% | 0.68% |
| Jun 2026 | 55.9% | 16.2% | 16.2% | 6.1% | 3.7% | 1.3% | 0.67% |
| Jul 2026 | 55% | 17.7% | 18.1% | 5.2% | 1.8% | 1.5% | 0.74% |
| Aug 2026 | 54.2% | 18.2% | 15.2% | 6.8% | 3.4% | 1.5% | 0.76% |
| Sep 2026 | 56% | 17.9% | 14.9% | 6.7% | 2.6% | 1.1% | 0.75% |
How has the iLender and Loan Market comparison changed over the last 12 months?
3 findings
- Loan Market was ahead of iLender in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, iLender’s share of searches among Auckland mortgage advisers in New Zealand moved from 2% to 1.1%, and its estimated monthly branded searches moved from 70 to 30.
- Across the 12 months ending September 2026, Loan Market’s share of searches among Auckland mortgage advisers in New Zealand moved from 13.6% to 17.9%, and its estimated monthly branded searches held steady at 480.
How did search popularity change for New Zealand Auckland mortgage advisers in September 2026?
1 change
Estimated monthly branded searches for iLender in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using iLender’s and Loan Market’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
iLender
1 branded search term
- ilender
Loan Market
1 branded search term
- loan market
Other head-to-heads among Auckland mortgage advisers
- Squirrel vs Loan Market: compare popularity
- Squirrel vs Global Finance: compare popularity
- Squirrel vs Kris Pedersen Mortgages: compare popularity
- Squirrel vs Mortgage Managers: compare popularity
- Loan Market vs Global Finance: compare popularity
- Loan Market vs Kris Pedersen Mortgages: compare popularity
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