How popular isiLender?
In September 2026, people searched for iLender by name about 50 times in New Zealand, a 54.5% decrease from the previous year. These searches made up 1.1% of all New Zealand Auckland mortgage adviser searches, placing iLender sixth out of seven advisers. When we asked both ChatGPT and Google AI Overviews about Auckland mortgage advisers, iLender did not appear in any of the answers.
iLender is the sixth most searched of 7 competitors and not listed in any AI answer.
SquirrelShare of searches 56%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Loan MarketShare of searches 17.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Global FinanceShare of searches 14.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Kris Pedersen MortgagesShare of searches 6.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
iLenderShare of searches 1.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Auckland mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, iLender did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Squirrel3 of 3Named in 3 of 3 ChatGPT answers
- Loan Market3 of 3Named in 3 of 3 ChatGPT answers
- Kris Pedersen Mortgages2 of 3Named in 2 of 3 ChatGPT answers
- Global Finance0 of 3Named in 0 of 3 ChatGPT answers
Mortgage Managers0 of 3Named in 0 of 3 ChatGPT answers- iLender0 of 3Named in 0 of 3 ChatGPT answers
Mortgage IQ0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Auckland, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Auckland, New Zealand for a first home?”
Searched Google, AI Overview
“mortgage adviser auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mortgage broker auckland nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Auckland mortgage advisers compete with iLender?
Share of searches by month for Squirrel, Loan Market, Global Finance, Kris Pedersen Mortgages, Mortgage Managers, iLender. The figures are in the table below the chart.
View monthly share of searches table
| Month | Squirrel | Loan Market | Global Finance | Kris Pedersen Mortgages | Mortgage Managers | iLender | Mortgage IQ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 13.6% | 16.7% | 3.7% | 3.1% | 2% | 0.28% |
| Nov 2025 | 57.1% | 16.7% | 16.7% | 3.5% | 3.1% | 2.4% | 0.35% |
| Dec 2025 | 56.1% | 13.4% | 20.5% | 4.6% | 2.9% | 1.7% | 0.84% |
| Jan 2026 | 60.6% | 14.1% | 14.4% | 5.1% | 3.2% | 1.8% | 0.72% |
| Feb 2026 | 57.8% | 16.6% | 16.6% | 4.2% | 3.1% | 1.4% | 0.35% |
| Mar 2026 | 56.6% | 17.4% | 14.5% | 4.4% | 5% | 1.2% | 0.88% |
| Apr 2026 | 55.7% | 17% | 17% | 5.3% | 3.2% | 1.1% | 0.71% |
| May 2026 | 55.5% | 16.4% | 16.8% | 5.5% | 3.8% | 1.4% | 0.68% |
| Jun 2026 | 55.9% | 16.2% | 16.2% | 6.1% | 3.7% | 1.3% | 0.67% |
| Jul 2026 | 55% | 17.7% | 18.1% | 5.2% | 1.8% | 1.5% | 0.74% |
| Aug 2026 | 54.2% | 18.2% | 15.2% | 6.8% | 3.4% | 1.5% | 0.76% |
| Sep 2026 | 56% | 17.9% | 14.9% | 6.7% | 2.6% | 1.1% | 0.75% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56% | 1.5K | +4.9% | +1.8 points | |
| 2, held 2nd | 17.9% | 480 | 0% | -0.3 points | |
| 3, held 3rd | 14.9% | 400 | 0% | -0.2 points | |
| 4, held 4th | 6.7% | 180 | 0% | -0.1 points | |
| 5, held 5th | 2.6% | 70 | -22.2% | -0.8 points | |
| 6, held 6th | 1.1% | 30 | -25% | -0.4 points | |
| 7, held 7th | 0.75% | 20 | 0% | 0 points |
1.
Squirrel56%
Held 1st. 1.5K estimated branded searches, +4.9% vs prior month. Share +1.8 points.
17.9%
Held 2nd. 480 estimated branded searches, 0% vs prior month. Share -0.3 points.
14.9%
Held 3rd. 400 estimated branded searches, 0% vs prior month. Share -0.2 points.
6.7%
Held 4th. 180 estimated branded searches, 0% vs prior month. Share -0.1 points.
2.6%
Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share -0.8 points.
6.
iLender1.1%
Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.4 points.
0.75%
Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between iLender and its closest rivals
How has branded search demand for iLender changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for iLender in New Zealand fell from 110 to 50.
- Across the 12 months ending September 2026, iLender’s share of searches among Auckland mortgage advisers in New Zealand decreased from 2% to 1.1%.
- Across the 12 months ending September 2026, iLender’s share of searches among Auckland mortgage advisers in New Zealand peaked at 2.4% in November 2025 and was lowest at 1.1% in April 2026.
How did search popularity change for New Zealand Auckland mortgage advisers in September 2026?
6 changes
In September 2026, Squirrel gained share of searches among Auckland mortgage advisers in New Zealand, from 54.2% to 56%.
In September 2026, Mortgage Managers lost share of searches among Auckland mortgage advisers in New Zealand, from 3.4% to 2.6%.
Estimated monthly branded searches for Mortgage IQ in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.
Estimated monthly branded searches for Kris Pedersen Mortgages in New Zealand rose 38.5% over 12 measured months, from 130 to 180 in September 2026.
Estimated monthly branded searches for iLender in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.
Estimated monthly branded searches for Global Finance in New Zealand fell 32.2% over 12 measured months, from 590 to 400 in September 2026.
How are iLender’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using iLender’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ilender
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Is iLender your brand?
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