iLender vs Mortgage Managers:Which is more popular by branded search in New Zealand?
In August 2026, Mortgage Managers had more branded searches than iLender among auckland mortgage advisers in New Zealand. Mortgage Managers was estimated to have 110 branded searches compared to iLender’s 70, and held a 10.4% Share of Search versus iLender’s 6.6%.
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Which is more popular in search, iLender or Mortgage Managers?
Compare Auckland mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mortgage Managers, iLender. The figures are in the table below the chart.
View monthly share of search table
| Month | Global Finance | Mortgage Managers | iLender | Mortgage IQ |
|---|---|---|---|---|
| Oct 2025 | 78.9% | 11.2% | 7.2% | 2.6% |
| Nov 2025 | 78.7% | 8.7% | 8.7% | 3.9% |
| Dec 2025 | 83.7% | 7.3% | 5.7% | 3.3% |
| Jan 2026 | 80.2% | 11.1% | 5.6% | 3.2% |
| Feb 2026 | 82.9% | 8.9% | 5.7% | 2.4% |
| Mar 2026 | 79.3% | 12.6% | 5.2% | 3% |
| Apr 2026 | 83.9% | 9.3% | 4.2% | 2.5% |
| May 2026 | 81.1% | 11% | 5.5% | 2.4% |
| Jun 2026 | 79% | 11.3% | 5.6% | 4% |
| Jul 2026 | 83.2% | 6.2% | 6.2% | 4.4% |
| Aug 2026 | 81.1% | 10.4% | 6.6% | 1.9% |
| Sep 2026 | — | — | — | — |
How has the iLender and Mortgage Managers comparison changed over the last 12 months?
3 findings
- Mortgage Managers was ahead of iLender in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, iLender’s estimated Share of Search among auckland mortgage advisers in New Zealand moved from 7.2% to 6.6%, and its estimated monthly branded searches moved from 110 to 70.
- Across the 11 months ending August 2026, Mortgage Managers’ estimated Share of Search among auckland mortgage advisers in New Zealand moved from 11.2% to 10.4%, and its estimated monthly branded searches moved from 170 to 110.
How did search popularity change for New Zealand auckland mortgage advisers in August 2026?
2 changes
In August 2026, Mortgage Managers overtook iLender to rank 2nd among auckland mortgage advisers in New Zealand, at 10.4%.
iLender’s estimated Share of Search among auckland mortgage advisers in New Zealand has gained ground for 3 months in a row, from 5.5% to 6.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using iLender’s and Mortgage Managers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
iLender
1 branded search term
- ilender
Mortgage Managers
1 branded search term
- mortgage managers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.