Brandwave

How popular isKris Pedersen Mortgages?

In September 2026, people searched for Kris Pedersen Mortgages by name about 220 times in New Zealand, about the same as the previous year. These searches made up 6.7% of all New Zealand Auckland mortgage adviser searches, placing Kris Pedersen Mortgages fourth out of seven advisers. When we asked both ChatGPT and Google AI Overviews about Auckland mortgage advisers, Kris Pedersen Mortgages appeared in two of the three answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Kris Pedersen Mortgages is the fourth most searched of 7 competitors and the third most recommended in AI answers.

  1. SquirrelShare of searches 56%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Loan MarketShare of searches 17.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Global FinanceShare of searches 14.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. Kris Pedersen MortgagesShare of searches 6.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. Mortgage ManagersShare of searches 2.6%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+2 more

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Top Auckland mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Kris Pedersen Mortgages was mentioned in two out of three: in two of the three ChatGPT answers. Kris Pedersen Mortgages is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Loan Market1st
  2. Squirrel2nd
  3. Kris Pedersen Mortgages3rd
  4. Global Finance–
  5. Mortgage Managers–
  6. iLender–
  7. Mortgage IQ–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland mortgage advisers

3 answers

  • Asked ChatGPT

    “Which mortgage adviser should I hire in Auckland, New Zealand?”

    1. 1Loan Market
    2. 2Squirrel
    3. 3Kris Pedersen Mortgages

  • Asked ChatGPT

    “What are the best mortgage advisers in Auckland, New Zealand?”

    1. 1Loan Market
    2. 2Squirrel
    3. 3Kris Pedersen Mortgages

  • Asked ChatGPT

    “What's the best mortgage adviser in Auckland, New Zealand for a first home?”

    1. 1Squirrel
    2. 2Loan Market

  • Searched Google, AI Overview

    “mortgage adviser auckland”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “mortgage broker auckland nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland mortgage advisers compete with Kris Pedersen Mortgages?

Kris Pedersen Mortgages against Auckland mortgage advisers in New Zealand, by month

Share of searches by month for Squirrel, Loan Market, Global Finance, Kris Pedersen Mortgages, Mortgage Managers. The figures are in the table below the chart.

View monthly share of searches table
MonthSquirrelLoan MarketGlobal FinanceKris Pedersen MortgagesMortgage ManagersiLenderMortgage IQ
Oct 202560.6%13.6%16.7%3.7%3.1%2%0.28%
Nov 202557.1%16.7%16.7%3.5%3.1%2.4%0.35%
Dec 202556.1%13.4%20.5%4.6%2.9%1.7%0.84%
Jan 202660.6%14.1%14.4%5.1%3.2%1.8%0.72%
Feb 202657.8%16.6%16.6%4.2%3.1%1.4%0.35%
Mar 202656.6%17.4%14.5%4.4%5%1.2%0.88%
Apr 202655.7%17%17%5.3%3.2%1.1%0.71%
May 202655.5%16.4%16.8%5.5%3.8%1.4%0.68%
Jun 202655.9%16.2%16.2%6.1%3.7%1.3%0.67%
Jul 202655%17.7%18.1%5.2%1.8%1.5%0.74%
Aug 202654.2%18.2%15.2%6.8%3.4%1.5%0.76%
Sep 202656%17.9%14.9%6.7%2.6%1.1%0.75%

  1. 1.Squirrel

    56%

    Held 1st. 1.5K estimated branded searches, +4.9% vs prior month. Share +1.8 points.

  2. 2.Loan Market

    17.9%

    Held 2nd. 480 estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Global Finance

    14.9%

    Held 3rd. 400 estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Kris Pedersen Mortgages

    6.7%

    Held 4th. 180 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Mortgage Managers

    2.6%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share -0.8 points.

  6. 6.iLender

    1.1%

    Held 6th. 30 estimated branded searches, -25% vs prior month. Share -0.4 points.

  7. 7.Mortgage IQ

    0.75%

    Held 7th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Kris Pedersen Mortgages and its closest rivals

Every comparison with Kris Pedersen Mortgages

12 comparisons

How has branded search demand for Kris Pedersen Mortgages changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kris Pedersen Mortgages in New Zealand held steady, from 210 to 220.
  • Across the 12 months ending September 2026, Kris Pedersen Mortgages’ share of searches among Auckland mortgage advisers in New Zealand increased from 3.7% to 6.7%.
  • Across the 12 months ending September 2026, Kris Pedersen Mortgages’ share of searches among Auckland mortgage advisers in New Zealand peaked at 6.8% in August 2026 and was lowest at 3.5% in November 2025.

How did search popularity change for New Zealand Auckland mortgage advisers in September 2026?

6 changes

  1. In September 2026, Squirrel gained share of searches among Auckland mortgage advisers in New Zealand, from 54.2% to 56%.

  2. In September 2026, Mortgage Managers lost share of searches among Auckland mortgage advisers in New Zealand, from 3.4% to 2.6%.

  3. Estimated monthly branded searches for Mortgage IQ in New Zealand rose 100% over 12 measured months, from 10 to 20 in September 2026.

  4. Estimated monthly branded searches for Kris Pedersen Mortgages in New Zealand rose 38.5% over 12 measured months, from 130 to 180 in September 2026.

  5. Estimated monthly branded searches for iLender in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.

  6. Estimated monthly branded searches for Global Finance in New Zealand fell 32.2% over 12 measured months, from 590 to 400 in September 2026.

How are Kris Pedersen Mortgages’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Kris Pedersen Mortgages’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kris pedersen
  • kris pedersen mortgage
  • kris pedersen mortgages

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How the Brand Demand Index is measured

Where does Kris Pedersen Mortgages compete?

Kris Pedersen Mortgages is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
mortgage advisers12th of 221.6%Show ranking
Auckland mortgage advisers4th of 76.7%Shown above
Creator with pink hair and a pink jacket

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