iLender vs Kris Pedersen Mortgages:Which is more popular?
In September 2026, Kris Pedersen Mortgages had more branded searches than iLender among Auckland mortgage advisers in New Zealand. Kris Pedersen Mortgages had about 180 branded searches, while iLender had 30. Kris Pedersen Mortgages made up 6.7% of all Auckland mortgage adviser searches we track, and iLender accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about Auckland mortgage advisers, Kris Pedersen Mortgages appeared in two of the three answers and iLender in none.
Who do people search for more?
Kris Pedersen Mortgages, about 6 searches for every 1 for iLender
Who does AI mention more?
Kris Pedersen Mortgages, mentioned in 2 of 3 answers, iLender in 0
Who does AI recommend more?
Kris Pedersen Mortgages, the only one of the two named
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Top Auckland mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Kris Pedersen Mortgages was mentioned in two out of three: in two of the three ChatGPT answers. iLender did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Squirrel3 of 3Named in 3 of 3 ChatGPT answers
Loan Market3 of 3Named in 3 of 3 ChatGPT answers- Kris Pedersen Mortgages2 of 3Named in 2 of 3 ChatGPT answers
Global Finance0 of 3Named in 0 of 3 ChatGPT answers
Mortgage Managers0 of 3Named in 0 of 3 ChatGPT answers
iLender0 of 3Named in 0 of 3 ChatGPT answers
Mortgage IQ0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Auckland, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Auckland, New Zealand for a first home?”
Searched Google, AI Overview
“mortgage adviser auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“mortgage broker auckland nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is iLender or Kris Pedersen Mortgages more popular in search?
This chart shows how often people search Google for iLender and Kris Pedersen Mortgages by name. Each line represents a brand's share of searches for all seven Auckland mortgage advisers we track, month by month, from searches in New Zealand.
Share of searches by month for Kris Pedersen Mortgages, iLender. The figures are in the table below the chart.
View monthly share of searches table
| Month | Squirrel | Loan Market | Global Finance | Kris Pedersen Mortgages | Mortgage Managers | iLender | Mortgage IQ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60.6% | 13.6% | 16.7% | 3.7% | 3.1% | 2% | 0.28% |
| Nov 2025 | 57.1% | 16.7% | 16.7% | 3.5% | 3.1% | 2.4% | 0.35% |
| Dec 2025 | 56.1% | 13.4% | 20.5% | 4.6% | 2.9% | 1.7% | 0.84% |
| Jan 2026 | 60.6% | 14.1% | 14.4% | 5.1% | 3.2% | 1.8% | 0.72% |
| Feb 2026 | 57.8% | 16.6% | 16.6% | 4.2% | 3.1% | 1.4% | 0.35% |
| Mar 2026 | 56.6% | 17.4% | 14.5% | 4.4% | 5% | 1.2% | 0.88% |
| Apr 2026 | 55.7% | 17% | 17% | 5.3% | 3.2% | 1.1% | 0.71% |
| May 2026 | 55.5% | 16.4% | 16.8% | 5.5% | 3.8% | 1.4% | 0.68% |
| Jun 2026 | 55.9% | 16.2% | 16.2% | 6.1% | 3.7% | 1.3% | 0.67% |
| Jul 2026 | 55% | 17.7% | 18.1% | 5.2% | 1.8% | 1.5% | 0.74% |
| Aug 2026 | 54.2% | 18.2% | 15.2% | 6.8% | 3.4% | 1.5% | 0.76% |
| Sep 2026 | 56% | 17.9% | 14.9% | 6.7% | 2.6% | 1.1% | 0.75% |
How has the iLender and Kris Pedersen Mortgages comparison changed over the last 12 months?
3 findings
- Kris Pedersen Mortgages was ahead of iLender in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, iLender’s share of searches among Auckland mortgage advisers in New Zealand moved from 2% to 1.1%, and its estimated monthly branded searches moved from 70 to 30.
- Across the 12 months ending September 2026, Kris Pedersen Mortgages’ share of searches among Auckland mortgage advisers in New Zealand moved from 3.7% to 6.7%, and its estimated monthly branded searches moved from 130 to 180.
How did search popularity change for New Zealand Auckland mortgage advisers in September 2026?
2 changes
Estimated monthly branded searches for Kris Pedersen Mortgages in New Zealand rose 38.5% over 12 measured months, from 130 to 180 in September 2026.
Estimated monthly branded searches for iLender in New Zealand fell 57.1% over 12 measured months, from 70 to 30 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using iLender’s and Kris Pedersen Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
iLender
1 branded search term
- ilender
Kris Pedersen Mortgages
3 branded search terms
- kris pedersen
- kris pedersen mortgage
- kris pedersen mortgages
Other head-to-heads among Auckland mortgage advisers
- Squirrel vs Loan Market: compare popularity
- Squirrel vs Global Finance: compare popularity
- Squirrel vs Kris Pedersen Mortgages: compare popularity
- Squirrel vs Mortgage Managers: compare popularity
- Loan Market vs Global Finance: compare popularity
- Loan Market vs Kris Pedersen Mortgages: compare popularity
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