How popular isiLender in search?
In August 2026, there were an estimated 70 branded searches for iLender in New Zealand which is down 36.4% over the last 11 months. iLender holds 6.6% estimated Share of Search among New Zealand auckland mortgage advisers and is ranked 3rd of 4 competitors for search popularity.
Global Finance81.1%
Mortgage Managers10.4%
iLender6.6%
Mortgage IQ1.9%
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Which auckland mortgage advisers compete with iLender?
Share of Search by month for Global Finance, Mortgage Managers, iLender. The figures are in the table below the chart.
View monthly share of search table
| Month | Global Finance | Mortgage Managers | iLender | Mortgage IQ |
|---|---|---|---|---|
| Oct 2025 | 78.9% | 11.2% | 7.2% | 2.6% |
| Nov 2025 | 78.7% | 8.7% | 8.7% | 3.9% |
| Dec 2025 | 83.7% | 7.3% | 5.7% | 3.3% |
| Jan 2026 | 80.2% | 11.1% | 5.6% | 3.2% |
| Feb 2026 | 82.9% | 8.9% | 5.7% | 2.4% |
| Mar 2026 | 79.3% | 12.6% | 5.2% | 3% |
| Apr 2026 | 83.9% | 9.3% | 4.2% | 2.5% |
| May 2026 | 81.1% | 11% | 5.5% | 2.4% |
| Jun 2026 | 79% | 11.3% | 5.6% | 4% |
| Jul 2026 | 83.2% | 6.2% | 6.2% | 4.4% |
| Aug 2026 | 81.1% | 10.4% | 6.6% | 1.9% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.1% | 860 | -8.5% | -2.1 points | |
| 2, moved from 3rd to 2nd | 10.4% | 110 | +57.1% | +4.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 6.6% | 70 | 0% | +0.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 1.9% | 20 | -60% | -2.5 points |
81.1%
held 1st · 860 estimated branded searches · -8.5% vs prior month · -2.1 points
10.4%
moved from 3rd to 2nd · 110 estimated branded searches · +57.1% vs prior month · +4.2 points
3.
iLender6.6%
moved from 2nd to 3rd · 70 estimated branded searches · 0% vs prior month · +0.4 points
1.9%
held 4th · 20 estimated branded searches · -60% vs prior month · -2.5 points
Compare search popularity between iLender and its closest rivals
How has branded search demand for iLender changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for iLender in New Zealand fell from 110 to 70.
- Across the 11 months ending August 2026, iLender’s estimated Share of Search among auckland mortgage advisers in New Zealand decreased from 7.2% to 6.6%.
- Across the 11 months ending August 2026, iLender’s estimated Share of Search among auckland mortgage advisers in New Zealand peaked at 8.7% in November 2025 and was lowest at 4.2% in April 2026.
How did search popularity change for New Zealand auckland mortgage advisers in August 2026?
4 changes
In August 2026, Mortgage Managers overtook iLender to rank 2nd among auckland mortgage advisers in New Zealand, at 10.4%.
In August 2026, Mortgage IQ lost estimated Share of Search among auckland mortgage advisers in New Zealand, from 4.4% to 1.9%.
In August 2026, Global Finance lost estimated Share of Search among auckland mortgage advisers in New Zealand, from 83.2% to 81.1%.
iLender’s estimated Share of Search among auckland mortgage advisers in New Zealand has gained ground for 3 months in a row, from 5.5% to 6.6% in August 2026.
How is iLender measured?
Brandwave collects information about searches that people make online using iLender’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ilender
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Is iLender your brand?
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