Custom Mortgages vs Loan Market:Which is more popular by branded search in New Zealand?
In August 2026, Loan Market had more branded searches than Custom Mortgages among queenstown mortgage advisers in New Zealand. Loan Market was estimated to have 1.7K branded searches compared to Custom Mortgages’ 480, and held a 51.5% Share of Search versus Custom Mortgages’ 14.5%.
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Which is more popular in search, Custom Mortgages or Loan Market?
Compare Queenstown mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Loan Market, Custom Mortgages. The figures are in the table below the chart.
View monthly share of search table
| Month | Loan Market | Custom Mortgages | Total Mortgages | The Mortgage Supply Co | Roost | Your Mortgage Team | Advanced Mortgage Solutions |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.1% | 6.4% | 21.1% | 8.6% | 7% | 3.1% | 2.8% |
| Nov 2025 | 52.4% | 6.7% | 18.1% | 8.9% | 8.6% | 3.2% | 2.2% |
| Dec 2025 | 53.2% | 7.7% | 20.9% | 7.7% | 6.4% | 1.8% | 2.3% |
| Jan 2026 | 44.6% | 19.7% | 17.2% | 7.4% | 5.5% | 2.8% | 2.8% |
| Feb 2026 | 52.7% | 9.2% | 16.4% | 9.8% | 5.1% | 4.2% | 2.7% |
| Mar 2026 | 49.7% | 15.1% | 15.1% | 10% | 5.1% | 3% | 1.9% |
| Apr 2026 | 46.8% | 20.1% | 14% | 7.6% | 4.6% | 4.9% | 2.1% |
| May 2026 | 49.8% | 13.6% | 17.2% | 9.4% | 4.5% | 3.3% | 2.1% |
| Jun 2026 | 45.2% | 18.8% | 16.1% | 10% | 5% | 2.3% | 2.6% |
| Jul 2026 | 52.2% | 11.3% | 16.2% | 9.3% | 5.8% | 2.7% | 2.4% |
| Aug 2026 | 51.5% | 14.5% | 13.3% | 10.3% | 4.8% | 3.3% | 2.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Custom Mortgages and Loan Market comparison changed over the last 12 months?
3 findings
- Loan Market was ahead of Custom Mortgages in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among queenstown mortgage advisers in New Zealand moved from 6.4% to 14.5%, and its estimated monthly branded searches moved from 210 to 480.
- Across the 11 months ending August 2026, Loan Market’s estimated Share of Search among queenstown mortgage advisers in New Zealand moved from 51.1% to 51.5%, and its estimated monthly branded searches held steady at 1.7K.
How did search popularity change for New Zealand queenstown mortgage advisers in August 2026?
2 changes
In August 2026, Custom Mortgages overtook Total Mortgages to rank 2nd among queenstown mortgage advisers in New Zealand, at 14.5%.
In August 2026, Loan Market lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 52.2% to 51.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Custom Mortgages’ and Loan Market’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Custom Mortgages
3 branded search terms
- custom mortgages
- custom mortgages dunedin
- custom mortgages queenstown
Loan Market
12 branded search terms
- loan market
- loan market agile
- loan market auckland
- loan market blenheim
- loan market christchurch
- loan market hamilton
- loan market mortgage brokers
- loan market new zealand
- loan market nz
- loan market queenstown
- loan market tauranga
- loanmarket
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.