Brandwave

How popular isCustom Mortgages?

In September 2026, people searched for Custom Mortgages by name about 400 times in New Zealand, a 90.5% increase from the previous year. These searches made up 14.8% of all New Zealand Dunedin mortgage adviser searches, placing Custom Mortgages fourth out of five advisers. When we asked both ChatGPT and Google AI Overviews about Dunedin mortgage advisers, Custom Mortgages did not appear in any of the answers.

Search and AI answers in September 2026

Custom Mortgages is the fourth most searched of 5 competitors and not listed in any AI answer.

  1. Mortgage MeShare of searches 42.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Mortgage LinkShare of searches 24.6%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Loan MarketShare of searches 18%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  4. Custom MortgagesShare of searches 14.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. Total MortgagesShare of searches 0%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top Dunedin mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Custom Mortgages did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mortgage Me1st
  2. Loan Market2nd
  3. Mortgage Link3rd
  4. Custom Mortgages–
  5. Total Mortgages–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Dunedin mortgage advisers

3 answers

  • Asked ChatGPT

    “Which mortgage adviser should I hire in Dunedin, New Zealand?”

    1. 1Mortgage Me
    2. 2Loan Market
    3. 3Mortgage Link

  • Asked ChatGPT

    “What are the best mortgage advisers in Dunedin, New Zealand?”

    1. 1Mortgage Me
    2. 2Loan Market
    3. 3Mortgage Link

  • Asked ChatGPT

    “What's the best mortgage adviser in Dunedin, New Zealand for a first home loan?”

    1. 1Mortgage Me
    2. 2Loan Market
    3. 3Mortgage Link

  • Searched Google, AI Overview

    “mortgage adviser dunedin”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “mortgage broker dunedin nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Dunedin mortgage advisers compete with Custom Mortgages?

Custom Mortgages against Dunedin mortgage advisers in New Zealand, by month

Share of searches by month for Mortgage Me, Mortgage Link, Loan Market, Custom Mortgages. The figures are in the table below the chart.

View monthly share of searches table
MonthMortgage MeMortgage LinkLoan MarketCustom MortgagesTotal Mortgages
Oct 202543.4%26.4%26.4%1.9%1.9%
Nov 202547.9%27.1%22.9%2.1%0%
Dec 202542.9%26.2%26.2%2.4%2.4%
Jan 202645.5%23.6%25.5%3.6%1.8%
Feb 202640.3%24.2%27.4%8.1%0%
Mar 202642.6%20.6%25%11.8%0%
Apr 202645.5%22.7%21.2%9.1%1.5%
May 202643.1%24.1%24.1%8.6%0%
Jun 202641.1%24.7%19.2%15.1%0%
Jul 202638.7%24.2%27.4%9.7%0%
Aug 202642.6%25.9%20.4%11.1%0%
Sep 202642.6%24.6%18%14.8%0%

  1. 1.Mortgage Me

    42.6%

    Held 1st. 260 estimated branded searches, +13% vs prior month. Share 0 points.

  2. 2.Mortgage Link

    24.6%

    Held 2nd. 150 estimated branded searches, +7.1% vs prior month. Share -1.3 points.

  3. 3.Loan Market

    18%

    Held 3rd. 110 estimated branded searches, 0% vs prior month. Share -2.3 points.

  4. 4.Custom Mortgages

    14.8%

    Held 4th. 90 estimated branded searches, +50% vs prior month. Share +3.6 points.

  5. 5.Total Mortgages

    0%

    Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Custom Mortgages and its closest rivals

Every comparison with Custom Mortgages

3 comparisons

How has branded search demand for Custom Mortgages changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Custom Mortgages in New Zealand rose from 210 to 400.
  • Across the 12 months ending September 2026, Custom Mortgages’ share of searches among Dunedin mortgage advisers in New Zealand increased from 1.9% to 14.8%.
  • Across the 12 months ending September 2026, Custom Mortgages’ share of searches among Dunedin mortgage advisers in New Zealand peaked at 15.1% in June 2026 and was lowest at 1.9% in October 2025.

How did search popularity change for New Zealand Dunedin mortgage advisers in September 2026?

5 changes

  1. In September 2026, Custom Mortgages gained share of searches among Dunedin mortgage advisers in New Zealand, from 11.1% to 14.8%.

  2. In September 2026, Loan Market lost share of searches among Dunedin mortgage advisers in New Zealand, from 20.4% to 18%.

  3. In September 2026, Mortgage Link lost share of searches among Dunedin mortgage advisers in New Zealand, from 25.9% to 24.6%.

  4. Estimated monthly branded searches for Mortgage Me in New Zealand rose 13% over 12 measured months, from 230 to 260 in September 2026.

  5. Estimated monthly branded searches for Total Mortgages in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are Custom Mortgages’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Custom Mortgages’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • custom mortgages
  • custom mortgages dunedin

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How the Brand Demand Index is measured

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