Custom Mortgages vs Mortgage Link:Which is more popular by branded search in New Zealand?
In August 2026, Mortgage Link had more branded searches than Custom Mortgages among dunedin mortgage advisers in New Zealand. Mortgage Link was estimated to have 600 branded searches compared to Custom Mortgages’ 480, and held a 32.6% Share of Search versus Custom Mortgages’ 26.1%.
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Which is more popular in search, Custom Mortgages or Mortgage Link?
Compare Dunedin mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mortgage Link, Custom Mortgages. The figures are in the table below the chart.
View monthly share of search table
| Month | Mortgage Link | Custom Mortgages | Total Mortgages | Mortgage Me |
|---|---|---|---|---|
| Oct 2025 | 40.4% | 9.9% | 32.4% | 17.4% |
| Nov 2025 | 36.8% | 11.4% | 30.8% | 21.1% |
| Dec 2025 | 38.1% | 11.6% | 31.3% | 19% |
| Jan 2026 | 31.3% | 27.5% | 24% | 17.2% |
| Feb 2026 | 38.8% | 15% | 26.7% | 19.4% |
| Mar 2026 | 35.2% | 23% | 23% | 18.9% |
| Apr 2026 | 31.4% | 28.8% | 20.1% | 19.7% |
| May 2026 | 37.7% | 20.2% | 25.6% | 16.6% |
| Jun 2026 | 31.8% | 26.8% | 23% | 18.4% |
| Jul 2026 | 35.6% | 18.3% | 26.1% | 20% |
| Aug 2026 | 32.6% | 26.1% | 23.9% | 17.4% |
| Sep 2026 | — | — | — | — |
How has the Custom Mortgages and Mortgage Link comparison changed over the last 12 months?
3 findings
- Mortgage Link was ahead of Custom Mortgages in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among dunedin mortgage advisers in New Zealand moved from 9.9% to 26.1%, and its estimated monthly branded searches moved from 210 to 480.
- Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among dunedin mortgage advisers in New Zealand moved from 40.4% to 32.6%, and its estimated monthly branded searches moved from 860 to 600.
How did search popularity change for New Zealand dunedin mortgage advisers in August 2026?
2 changes
In August 2026, Custom Mortgages overtook Mortgage Me to rank 2nd among dunedin mortgage advisers in New Zealand, at 26.1%.
In August 2026, Mortgage Link lost estimated Share of Search among dunedin mortgage advisers in New Zealand, from 35.6% to 32.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Custom Mortgages’ and Mortgage Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Custom Mortgages
3 branded search terms
- custom mortgages
- custom mortgages dunedin
- custom mortgages queenstown
Mortgage Link
10 branded search terms
- mortgage link
- mortgage link dunedin
- mortgage link feilding
- mortgage link kapiti
- mortgage link manawatu
- mortgage link nz
- mortgage link otago
- mortgage link palmerston north
- mortgage link taupo
- mortgagelink
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.