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How popular isCustom Mortgages in search?

In August 2026, there were an estimated 480 branded searches for Custom Mortgages in New Zealand which is up 128.6% over the last 11 months. Custom Mortgages holds 26.4% estimated Share of Search among New Zealand dunedin mortgage advisers and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Mortgage Link31.9%
  2. Custom Mortgages26.4%
  3. Total Mortgages24.2%
  4. Mortgage Me17.6%
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Which dunedin mortgage advisers compete with Custom Mortgages?

Custom Mortgages against dunedin mortgage advisers in New Zealand, by month

Share of Search by month for Mortgage Link, Custom Mortgages, Total Mortgages, Mortgage Me. The figures are in the table below the chart.

View monthly share of search table
MonthMortgage LinkCustom MortgagesTotal MortgagesMortgage Me
Oct 202539.5%10%32.9%17.6%
Nov 202535.7%11.5%31.3%21.4%
Dec 202537.2%11.7%31.7%19.3%
Jan 202630.4%27.8%24.3%17.4%
Feb 202638.2%15.2%27%19.6%
Mar 202634.4%23.2%23.2%19.1%
Apr 202630.8%29.1%20.3%19.8%
May 202637.1%20.4%25.8%16.7%
Jun 202631.2%27%23.2%18.6%
Jul 202634.8%18.5%26.4%20.2%
Aug 202631.9%26.4%24.2%17.6%
Sep 2026————

  1. 1.Mortgage Link

    31.9%

    held 1st · 580 estimated branded searches · -6.5% vs prior month · -3 points

  2. 2.Custom Mortgages

    26.4%

    moved from 4th to 2nd · 480 estimated branded searches · +45.5% vs prior month · +7.8 points

  3. 3.Total Mortgages

    24.2%

    moved from 2nd to 3rd · 440 estimated branded searches · -6.4% vs prior month · -2.2 points

  4. 4.Mortgage Me

    17.6%

    moved from 3rd to 4th · 320 estimated branded searches · -11.1% vs prior month · -2.6 points

Compare search popularity between Custom Mortgages and its closest rivals

How has branded search demand for Custom Mortgages changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Custom Mortgages in New Zealand rose from 210 to 480.
  • Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among dunedin mortgage advisers in New Zealand increased from 10% to 26.4%.
  • Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among dunedin mortgage advisers in New Zealand peaked at 29.1% in April 2026 and was lowest at 10% in October 2025.
  • Across the 11 months ending August 2026, Custom Mortgages rose from 4th to 2nd among dunedin mortgage advisers in New Zealand.

How did search popularity change for New Zealand dunedin mortgage advisers in August 2026?

  1. In August 2026, Custom Mortgages overtook Mortgage Me to rank 2nd among dunedin mortgage advisers in New Zealand, at 26.4%.

  2. In August 2026, Mortgage Link lost estimated Share of Search among dunedin mortgage advisers in New Zealand, from 34.8% to 31.9%.

  3. In August 2026, Mortgage Me lost estimated Share of Search among dunedin mortgage advisers in New Zealand, from 20.2% to 17.6%.

  4. In August 2026, Total Mortgages lost estimated Share of Search among dunedin mortgage advisers in New Zealand, from 26.4% to 24.2%.

Which queenstown mortgage advisers compete with Custom Mortgages?

Custom Mortgages against queenstown mortgage advisers in New Zealand, by month

Share of Search by month for Loan Market, Custom Mortgages, Total Mortgages, The Mortgage Supply Co, Roost, Your Mortgage Team, Advanced Mortgage Solutions. The figures are in the table below the chart.

View monthly share of search table
MonthLoan MarketCustom MortgagesTotal MortgagesThe Mortgage Supply CoRoostYour Mortgage TeamAdvanced Mortgage Solutions
Oct 202551.1%6.4%21.1%8.6%7%3.1%2.8%
Nov 202552.4%6.7%18.1%8.9%8.6%3.2%2.2%
Dec 202553.2%7.7%20.9%7.7%6.4%1.8%2.3%
Jan 202644.6%19.7%17.2%7.4%5.5%2.8%2.8%
Feb 202652.7%9.2%16.4%9.8%5.1%4.2%2.7%
Mar 202649.7%15.1%15.1%10%5.1%3%1.9%
Apr 202646.8%20.1%14%7.6%4.6%4.9%2.1%
May 202649.8%13.6%17.2%9.4%4.5%3.3%2.1%
Jun 202645.2%18.8%16.1%10%5%2.3%2.6%
Jul 202652.2%11.3%16.2%9.3%5.8%2.7%2.4%
Aug 202651.5%14.5%13.3%10.3%4.8%3.3%2.1%
Sep 2026———————

  1. 1.Loan Market

    51.5%

    held 1st · 1.7K estimated branded searches · +11.8% vs prior month · -0.7 points

  2. 2.Custom Mortgages

    14.5%

    moved from 3rd to 2nd · 480 estimated branded searches · +45.5% vs prior month · +3.2 points

  3. 3.Total Mortgages

    13.3%

    moved from 2nd to 3rd · 440 estimated branded searches · -6.4% vs prior month · -2.8 points

  4. 4.The Mortgage Supply Co

    10.3%

    held 4th · 340 estimated branded searches · +25.9% vs prior month · +1 points

  5. 5.Roost

    4.8%

    held 5th · 160 estimated branded searches · -5.9% vs prior month · -1 points

  6. 6.Your Mortgage Team

    3.3%

    held 6th · 110 estimated branded searches · +37.5% vs prior month · +0.6 points

  7. 7.Advanced Mortgage Solutions

    2.1%

    held 7th · 70 estimated branded searches · 0% vs prior month · -0.3 points

Compare search popularity between Custom Mortgages and its closest rivals

How has branded search demand for Custom Mortgages changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among queenstown mortgage advisers in New Zealand increased from 6.4% to 14.5%.
  • Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among queenstown mortgage advisers in New Zealand peaked at 20.1% in April 2026 and was lowest at 6.4% in October 2025.
  • Across the 11 months ending August 2026, Custom Mortgages rose from 5th to 2nd among queenstown mortgage advisers in New Zealand.

How did search popularity change for New Zealand queenstown mortgage advisers in August 2026?

  1. In August 2026, Custom Mortgages overtook Total Mortgages to rank 2nd among queenstown mortgage advisers in New Zealand, at 14.5%.

  2. In August 2026, The Mortgage Supply Co gained estimated Share of Search among queenstown mortgage advisers in New Zealand, from 9.3% to 10.3%.

  3. In August 2026, Your Mortgage Team gained estimated Share of Search among queenstown mortgage advisers in New Zealand, from 2.7% to 3.3%.

  4. In August 2026, Total Mortgages lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 16.2% to 13.3%.

  5. In August 2026, Roost lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 5.8% to 4.8%.

  6. In August 2026, Loan Market lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 52.2% to 51.5%.

How is Custom Mortgages measured?

Brandwave collects information about searches that people make online using Custom Mortgages’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • custom mortgages
  • custom mortgages dunedin
  • custom mortgages queenstown

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