Custom Mortgages vs Total Mortgages:Which is more popular by branded search in New Zealand?
In August 2026, Custom Mortgages had more branded searches than Total Mortgages among queenstown mortgage advisers in New Zealand. Custom Mortgages was estimated to have 480 branded searches compared to Total Mortgages’ 440, and held a 14.5% Share of Search versus Total Mortgages’ 13.3%.
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Which is more popular in search, Custom Mortgages or Total Mortgages?
Compare Queenstown mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Custom Mortgages, Total Mortgages. The figures are in the table below the chart.
View monthly share of search table
| Month | Loan Market | Custom Mortgages | Total Mortgages | The Mortgage Supply Co | Roost | Your Mortgage Team | Advanced Mortgage Solutions |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.1% | 6.4% | 21.1% | 8.6% | 7% | 3.1% | 2.8% |
| Nov 2025 | 52.4% | 6.7% | 18.1% | 8.9% | 8.6% | 3.2% | 2.2% |
| Dec 2025 | 53.2% | 7.7% | 20.9% | 7.7% | 6.4% | 1.8% | 2.3% |
| Jan 2026 | 44.6% | 19.7% | 17.2% | 7.4% | 5.5% | 2.8% | 2.8% |
| Feb 2026 | 52.7% | 9.2% | 16.4% | 9.8% | 5.1% | 4.2% | 2.7% |
| Mar 2026 | 49.7% | 15.1% | 15.1% | 10% | 5.1% | 3% | 1.9% |
| Apr 2026 | 46.8% | 20.1% | 14% | 7.6% | 4.6% | 4.9% | 2.1% |
| May 2026 | 49.8% | 13.6% | 17.2% | 9.4% | 4.5% | 3.3% | 2.1% |
| Jun 2026 | 45.2% | 18.8% | 16.1% | 10% | 5% | 2.3% | 2.6% |
| Jul 2026 | 52.2% | 11.3% | 16.2% | 9.3% | 5.8% | 2.7% | 2.4% |
| Aug 2026 | 51.5% | 14.5% | 13.3% | 10.3% | 4.8% | 3.3% | 2.1% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Custom Mortgages and Total Mortgages comparison changed over the last 12 months?
3 findings
- The lead changed hands 7 times in the 11 months ending August 2026: Custom Mortgages took it in January 2026, Total Mortgages took it in February 2026, Custom Mortgages took it in April 2026, Total Mortgages took it in May 2026, Custom Mortgages took it in June 2026, Total Mortgages took it in July 2026, Custom Mortgages took it in August 2026.
- Across the 11 months ending August 2026, Custom Mortgages’ estimated Share of Search among queenstown mortgage advisers in New Zealand moved from 6.4% to 14.5%, and its estimated monthly branded searches moved from 210 to 480.
- Across the 11 months ending August 2026, Total Mortgages’ estimated Share of Search among queenstown mortgage advisers in New Zealand moved from 21.1% to 13.3%, and its estimated monthly branded searches moved from 690 to 440.
How did search popularity change for New Zealand queenstown mortgage advisers in August 2026?
2 changes
In August 2026, Custom Mortgages overtook Total Mortgages to rank 2nd among queenstown mortgage advisers in New Zealand, at 14.5%.
In August 2026, Total Mortgages lost estimated Share of Search among queenstown mortgage advisers in New Zealand, from 16.2% to 13.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Custom Mortgages’ and Total Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Custom Mortgages
3 branded search terms
- custom mortgages
- custom mortgages dunedin
- custom mortgages queenstown
Total Mortgages
5 branded search terms
- total mortgages
- total mortgages nz
- total nz
- total.nz
- totalmortgage
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