Brandwave

How popular isMortgage Link in search?

In August 2026, there were an estimated 580 branded searches for Mortgage Link in New Zealand which is down 30.1% over the last 11 months. Mortgage Link holds 31.9% estimated Share of Search among New Zealand dunedin mortgage advisers and is ranked 1st of 4 competitors for search popularity.

Share of Search, August 2026
  1. Mortgage Link31.9%
  2. Custom Mortgages26.4%
  3. Total Mortgages24.2%
  4. Mortgage Me17.6%
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Which dunedin mortgage advisers compete with Mortgage Link?

Mortgage Link against dunedin mortgage advisers in New Zealand, by month

Share of Search by month for Mortgage Link, Custom Mortgages, Total Mortgages, Mortgage Me. The figures are in the table below the chart.

View monthly share of search table
MonthMortgage LinkCustom MortgagesTotal MortgagesMortgage Me
Oct 202539.5%10%32.9%17.6%
Nov 202535.7%11.5%31.3%21.4%
Dec 202537.2%11.7%31.7%19.3%
Jan 202630.4%27.8%24.3%17.4%
Feb 202638.2%15.2%27%19.6%
Mar 202634.4%23.2%23.2%19.1%
Apr 202630.8%29.1%20.3%19.8%
May 202637.1%20.4%25.8%16.7%
Jun 202631.2%27%23.2%18.6%
Jul 202634.8%18.5%26.4%20.2%
Aug 202631.9%26.4%24.2%17.6%
Sep 2026————

  1. 1.Mortgage Link

    31.9%

    held 1st · 580 estimated branded searches · -6.5% vs prior month · -3 points

  2. 2.Custom Mortgages

    26.4%

    moved from 4th to 2nd · 480 estimated branded searches · +45.5% vs prior month · +7.8 points

  3. 3.Total Mortgages

    24.2%

    moved from 2nd to 3rd · 440 estimated branded searches · -6.4% vs prior month · -2.2 points

  4. 4.Mortgage Me

    17.6%

    moved from 3rd to 4th · 320 estimated branded searches · -11.1% vs prior month · -2.6 points

Compare search popularity between Mortgage Link and its closest rivals

How has branded search demand for Mortgage Link changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mortgage Link in New Zealand fell from 830 to 580.
  • Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among dunedin mortgage advisers in New Zealand decreased from 39.5% to 31.9%.
  • Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among dunedin mortgage advisers in New Zealand peaked at 39.5% in October 2025 and was lowest at 30.4% in January 2026.

How did search popularity change for New Zealand dunedin mortgage advisers in August 2026?

  1. In August 2026, Custom Mortgages overtook Mortgage Me to rank 2nd among dunedin mortgage advisers in New Zealand, at 26.4%.

  2. In August 2026, Mortgage Link lost estimated Share of Search among dunedin mortgage advisers in New Zealand, from 34.8% to 31.9%.

  3. In August 2026, Mortgage Me lost estimated Share of Search among dunedin mortgage advisers in New Zealand, from 20.2% to 17.6%.

  4. In August 2026, Total Mortgages lost estimated Share of Search among dunedin mortgage advisers in New Zealand, from 26.4% to 24.2%.

Which mortgage advisers compete with Mortgage Link?

Mortgage Link against mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Squirrel, Loan Market, Mike Pero, Lighthouse Financial, Global Finance, Mortgage HQ, Vega, Mortgage Link, Tony Mounce Mortgages, Star Mortgage. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLSquirrelLoan MarketMike PeroLighthouse FinancialGlobal FinanceMortgage HQVegaMortgage LinkTony Mounce MortgagesStar MortgageFloat MortgagesThe Mortgage Supply CoKris Pedersen MortgagesKiwi MortgagesMortgage LabOpes MortgagesRoostMortgage ExpressStephanie Murray MortgagesMortgage ManagersTwine
Oct 202527.9%28.3%6.6%6%4.1%4.7%4.8%3.4%3.3%1.4%0.55%1.3%1.1%0.82%0.43%1.1%0.82%0.9%0.9%0.51%0.67%0.35%
Nov 202529.1%27.8%6.7%6.9%4.1%4.1%4.8%2.9%2.6%1.8%0.85%1.3%1.1%0.65%0.36%0.73%0.85%1.1%0.89%0.53%0.45%0.32%
Dec 202528.2%29.3%6.3%6.8%4.5%5.5%3.5%3%2.9%1.5%0.75%1.4%0.91%0.75%0.21%0.64%1.1%0.75%0.75%0.48%0.48%0.27%
Jan 202628.4%30%6.3%6.2%4.6%4.4%3.9%3%3%1.5%0.91%1.1%1%0.91%0.3%0.69%0.74%0.78%1%0.43%0.61%0.3%
Feb 202628.2%28%7%7.4%4.7%4.1%4.1%2.9%3.1%1.4%0.83%1.5%1.3%0.64%0.56%0.64%0.68%0.68%0.91%0.52%0.44%0.32%
Mar 202627.1%28.4%7.1%5.6%5.7%4.1%3.5%3.4%3.2%1.7%1%1.5%1.4%0.73%0.81%0.89%0.81%0.73%0.81%0.42%0.65%0.42%
Apr 202626.4%28.8%7.1%4.9%5.5%4.6%4.1%3.4%3.2%1.8%1.2%1.2%1.2%0.97%0.97%1%0.65%0.69%0.83%0.74%0.51%0.32%
May 202628%27.4%7.1%5.5%4.8%4.4%3.6%3.3%3.5%1.7%0.9%1.1%1.3%1%0.9%1%1.1%0.64%0.94%0.69%0.6%0.3%
Jun 202626.1%26.5%7.2%5.4%5.5%4.6%4.2%3.7%3.5%1.8%1.5%1.2%1.6%1%0.8%0.8%0.8%0.8%1.1%0.61%0.66%0.47%
Jul 202630.4%25.8%7.2%5.1%4.8%4.5%3.9%3.6%2.9%1.5%1.2%1.2%1.3%1%1%0.67%0.81%0.81%0.9%0.48%0.33%0.52%
Aug 202628.4%25.1%7.6%6.1%5.2%3.8%3.8%3.3%2.6%2.2%2.1%1.7%1.5%0.98%0.94%0.81%0.76%0.72%0.63%0.54%0.49%0.49%
Sep 2026——————————————————————

  1. 1.NZHL

    28.4%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -1.9 points

  2. 2.Squirrel

    25.1%

    held 2nd · 5.6K estimated branded searches · +3.7% vs prior month · -0.6 points

  3. 3.Loan Market

    7.6%

    held 3rd · 1.7K estimated branded searches · +11.8% vs prior month · +0.4 points

  4. 4.Mike Pero

    6.1%

    held 4th · 1.4K estimated branded searches · +27.1% vs prior month · +1 points

  5. 5.Lighthouse Financial

    5.2%

    held 5th · 1.2K estimated branded searches · +17% vs prior month · +0.5 points

  6. 6.Global Finance

    3.8%

    held 6th · 860 estimated branded searches · -8.5% vs prior month · -0.6 points

  7. 7.Mortgage HQ

    3.8%

    held 7th · 840 estimated branded searches · +1.2% vs prior month · -0.2 points

  8. 8.Vega

    3.3%

    held 8th · 740 estimated branded searches · -2.6% vs prior month · -0.3 points

  9. 9.Mortgage Link

    2.6%

    held 9th · 580 estimated branded searches · -6.5% vs prior month · -0.4 points

  10. 10.Tony Mounce Mortgages

    2.2%

    held 10th · 500 estimated branded searches · +56.3% vs prior month · +0.7 points

  11. 11.Star Mortgage

    2.1%

    moved from 13th to 11th · 480 estimated branded searches · +84.6% vs prior month · +0.9 points

  12. 12.Float Mortgages

    1.7%

    held 12th · 390 estimated branded searches · +50% vs prior month · +0.5 points

  13. 13.The Mortgage Supply Co

    1.5%

    moved from 11th to 13th · 340 estimated branded searches · +25.9% vs prior month · +0.2 points

  14. 14.Kris Pedersen Mortgages

    0.98%

    moved from 15th to 14th · 220 estimated branded searches · +4.8% vs prior month · 0 points

  15. 15.Kiwi Mortgages

    0.94%

    moved from 14th to 15th · 210 estimated branded searches · 0% vs prior month · -0.1 points

  16. 16.Mortgage Lab

    0.81%

    moved from 19th to 16th · 180 estimated branded searches · +28.6% vs prior month · +0.1 points

  17. 17.Opes Mortgages

    0.76%

    held 17th · 170 estimated branded searches · 0% vs prior month · 0 points

  18. 18.Roost

    0.72%

    held 18th · 160 estimated branded searches · -5.9% vs prior month · -0.1 points

  19. 19.Mortgage Express

    0.63%

    moved from 16th to 19th · 140 estimated branded searches · -26.3% vs prior month · -0.3 points

  20. 20.Stephanie Murray Mortgages

    0.54%

    moved from 21st to 20th · 120 estimated branded searches · +20% vs prior month · +0.1 points

  21. 21.Mortgage Managers

    0.49%

    moved from 22nd to 21st · 110 estimated branded searches · +57.1% vs prior month · +0.2 points

  22. 22.Twine

    0.49%

    moved from 20th to 22nd · 110 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Mortgage Link and its closest rivals

How has branded search demand for Mortgage Link changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among mortgage advisers in New Zealand decreased from 3.3% to 2.6%.

How did search popularity change for New Zealand mortgage advisers in August 2026?

  1. In August 2026, Star Mortgage overtook The Mortgage Supply Co to rank 11th among mortgage advisers in New Zealand, at 2.1%.

  2. In August 2026, Mike Pero gained estimated Share of Search among mortgage advisers in New Zealand, from 5.1% to 6.1%.

  3. In August 2026, Tony Mounce Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.5% to 2.2%.

  4. In August 2026, Float Mortgages gained estimated Share of Search among mortgage advisers in New Zealand, from 1.2% to 1.7%.

  5. In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 30.4% to 28.4%.

  6. In August 2026, Squirrel lost estimated Share of Search among mortgage advisers in New Zealand, from 25.8% to 25.1%.

Which palmerston north mortgage advisers compete with Mortgage Link?

Mortgage Link against palmerston north mortgage advisers in New Zealand, by month

Share of Search by month for Mortgage Link, Taylored Mortgages, Youm, Toby Ferreira Mortgages. The figures are in the table below the chart.

View monthly share of search table
MonthMortgage LinkTaylored MortgagesYoumToby Ferreira Mortgages
Oct 202551.9%20%18.8%9.4%
Nov 202547.4%19%17.5%16.1%
Dec 202547%18.3%19.1%15.7%
Jan 202649%22.4%18.2%10.5%
Feb 202652.7%21.6%17.6%8.1%
Mar 202648.5%24.6%16.4%10.5%
Apr 202650.7%25.4%15.2%8.7%
May 202652.2%22.9%15.3%9.6%
Jun 202649.3%27.3%16.7%6.7%
Jul 202643.1%23.6%20.8%12.5%
Aug 202642.3%29.9%19%8.8%
Sep 2026————

  1. 1.Mortgage Link

    42.3%

    held 1st · 580 estimated branded searches · -6.5% vs prior month · -0.7 points

  2. 2.Taylored Mortgages

    29.9%

    held 2nd · 410 estimated branded searches · +20.6% vs prior month · +6.3 points

  3. 3.Youm

    19%

    held 3rd · 260 estimated branded searches · -13.3% vs prior month · -1.9 points

  4. 4.Toby Ferreira Mortgages

    8.8%

    held 4th · 120 estimated branded searches · -33.3% vs prior month · -3.7 points

Compare search popularity between Mortgage Link and its closest rivals

How has branded search demand for Mortgage Link changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among palmerston north mortgage advisers in New Zealand decreased from 51.9% to 42.3%.
  • Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among palmerston north mortgage advisers in New Zealand peaked at 52.7% in February 2026 and was lowest at 42.3% in August 2026.

How did search popularity change for New Zealand palmerston north mortgage advisers in August 2026?

  1. In August 2026, Taylored Mortgages gained estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 23.6% to 29.9%.

  2. In August 2026, Toby Ferreira Mortgages lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 12.5% to 8.8%.

  3. In August 2026, Youm lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 20.8% to 19%.

  4. In August 2026, Mortgage Link lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 43.1% to 42.3%.

Which rotorua mortgage advisers compete with Mortgage Link?

Mortgage Link against rotorua mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Mortgage Link. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLMortgage LinkEasyMortgageHello Financial ServicesHallam Jones
Oct 202588.1%10.3%0.62%0.62%0.37%
Nov 202590.3%8.2%0.38%0.75%0.38%
Dec 202588.2%9.1%1.3%0.84%0.5%
Jan 202688.4%9.5%0.95%0.81%0.41%
Feb 202688.5%9.7%0.25%0.87%0.62%
Mar 202687.7%10.3%0.75%0.75%0.5%
Apr 202687.1%10.7%0.91%0.76%0.61%
May 202687.8%11%0.27%0.54%0.4%
Jun 202685.7%11.4%1.4%1.2%0.31%
Jul 202688.1%8.6%2.1%0.69%0.55%
Aug 202689.2%8.1%1.5%0.7%0.42%
Sep 2026—————

  1. 1.NZHL

    89.2%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · +1.1 points

  2. 2.Mortgage Link

    8.1%

    held 2nd · 580 estimated branded searches · -6.5% vs prior month · -0.4 points

  3. 3.EasyMortgage

    1.5%

    held 3rd · 110 estimated branded searches · -26.7% vs prior month · -0.5 points

  4. 4.Hello Financial Services

    0.7%

    held 4th · 50 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Hallam Jones

    0.42%

    held 5th · 30 estimated branded searches · -25% vs prior month · -0.1 points

Compare search popularity between Mortgage Link and its closest rivals

How has branded search demand for Mortgage Link changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among rotorua mortgage advisers in New Zealand decreased from 10.3% to 8.1%.
  • Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among rotorua mortgage advisers in New Zealand peaked at 11.4% in June 2026 and was lowest at 8.1% in August 2026.

How did search popularity change for New Zealand rotorua mortgage advisers in August 2026?

  1. In August 2026, NZHL gained estimated Share of Search among rotorua mortgage advisers in New Zealand, from 88.1% to 89.2%.

  2. In August 2026, EasyMortgage lost estimated Share of Search among rotorua mortgage advisers in New Zealand, from 2.1% to 1.5%.

  3. Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.1% over 11 measured months, from 830 to 580 in August 2026.

Which whanganui mortgage advisers compete with Mortgage Link?

Mortgage Link against whanganui mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Vega, Mortgage Link. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLVegaMortgage LinkHome Trust MortgagesHometown Mortgages
Oct 202580.3%9.8%9.4%0.34%0.11%
Nov 202583.5%8.4%7.6%0.47%0.12%
Dec 202582.3%8.6%8.5%0.47%0.16%
Jan 202682%8.5%8.8%0.63%0.13%
Feb 202681.8%8.5%9%0.58%0.12%
Mar 202680.1%10%9.4%0.34%0.11%
Apr 202679.2%10.2%9.7%0.69%0.14%
May 202679.8%9.5%10%0.49%0.12%
Jun 202678.2%11.2%10.4%0.14%0.14%
Jul 202681.6%9.7%7.9%0.51%0.26%
Aug 202682.4%9.6%7.5%0.39%0.13%
Sep 2026—————

  1. 1.NZHL

    82.4%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · +0.8 points

  2. 2.Vega

    9.6%

    held 2nd · 740 estimated branded searches · -2.6% vs prior month · -0.1 points

  3. 3.Mortgage Link

    7.5%

    held 3rd · 580 estimated branded searches · -6.5% vs prior month · -0.4 points

  4. 4.Home Trust Mortgages

    0.39%

    held 4th · 30 estimated branded searches · -25% vs prior month · -0.1 points

  5. 5.Hometown Mortgages

    0.13%

    held 5th · 10 estimated branded searches · -50% vs prior month · -0.1 points

Compare search popularity between Mortgage Link and its closest rivals

How has branded search demand for Mortgage Link changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among whanganui mortgage advisers in New Zealand decreased from 9.4% to 7.5%.
  • Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among whanganui mortgage advisers in New Zealand peaked at 10.4% in June 2026 and was lowest at 7.5% in August 2026.

How did search popularity change for New Zealand whanganui mortgage advisers in August 2026?

  1. In August 2026, NZHL gained estimated Share of Search among whanganui mortgage advisers in New Zealand, from 81.6% to 82.4%.

  2. Estimated monthly branded searches for Mortgage Link in New Zealand fell 30.1% over 11 measured months, from 830 to 580 in August 2026.

  3. Estimated monthly branded searches for Vega in New Zealand fell 14.9% over 11 measured months, from 870 to 740 in August 2026.

How is Mortgage Link measured?

Brandwave collects information about searches that people make online using Mortgage Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • mortgage link
  • mortgage link dunedin
  • mortgage link feilding
  • mortgage link manawatu
  • mortgage link nz
  • mortgage link otago
  • mortgage link palmerston north
  • mortgagelink

Do you work for Mortgage Link? To request corrections or removal please contact us via our support page and we will be happy to assist.

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