Brandwave

How popular isMortgage Link?

In September 2026, people searched for Mortgage Link by name about 440 times in New Zealand, a 22.8% decrease from the previous year. These searches made up 9.4% of all New Zealand Palmerston North mortgage adviser searches, placing Mortgage Link fourth out of four advisers. When we asked both ChatGPT and Google AI Overviews about Palmerston North mortgage advisers, Mortgage Link appeared in one of the three answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Mortgage Link is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.

  1. Taylored MortgagesShare of searches 32.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. YoumShare of searches 30.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Toby Ferreira MortgagesShare of searches 28.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  4. Mortgage LinkShare of searches 9.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
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Top Palmerston North mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Mortgage Link was mentioned in one out of three: in one of the three ChatGPT answers. Mortgage Link is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Taylored Mortgages1st
  2. Youm2nd
  3. Toby Ferreira Mortgages3rd
  4. Mortgage Link4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Palmerston North mortgage advisers

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Palmerston North mortgage advisers compete with Mortgage Link?

Mortgage Link against Palmerston North mortgage advisers in New Zealand, by month

Share of searches by month for Taylored Mortgages, Youm, Toby Ferreira Mortgages, Mortgage Link. The figures are in the table below the chart.

View monthly share of searches table
MonthTaylored MortgagesYoumToby Ferreira MortgagesMortgage Link
Oct 202531.5%37%22.2%9.3%
Nov 202532.7%25%34.6%7.7%
Dec 202529.2%27.1%37.5%6.3%
Jan 202638.9%27.8%22.2%11.1%
Feb 202639.6%28.3%18.9%13.2%
Mar 202634.4%32.8%24.6%8.2%
Apr 202637%32.6%21.7%8.7%
May 202634%28%24%14%
Jun 202644.7%29.8%12.8%12.8%
Jul 202635.6%32.2%25.4%6.8%
Aug 202641.2%33.3%19.6%5.9%
Sep 202632.1%30.2%28.3%9.4%

  1. 1.Taylored Mortgages

    32.1%

    Held 1st. 170 estimated branded searches, -19% vs prior month. Share -9.1 points.

  2. 2.Youm

    30.2%

    Held 2nd. 160 estimated branded searches, -5.9% vs prior month. Share -3.1 points.

  3. 3.Toby Ferreira Mortgages

    28.3%

    Held 3rd. 150 estimated branded searches, +50% vs prior month. Share +8.7 points.

  4. 4.Mortgage Link

    9.4%

    Held 4th. 50 estimated branded searches, +66.7% vs prior month. Share +3.6 points.

Compare popularity between Mortgage Link and its closest rivals

Every comparison with Mortgage Link

13 comparisons

How has branded search demand for Mortgage Link changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mortgage Link in New Zealand fell from 570 to 440.
  • Across the 12 months ending September 2026, Mortgage Link’s share of searches among Palmerston North mortgage advisers in New Zealand peaked at 14% in May 2026 and was lowest at 5.9% in August 2026.

How did search popularity change for New Zealand Palmerston North mortgage advisers in September 2026?

4 changes

  1. In September 2026, Toby Ferreira Mortgages gained share of searches among Palmerston North mortgage advisers in New Zealand, from 19.6% to 28.3%.

  2. In September 2026, Mortgage Link gained share of searches among Palmerston North mortgage advisers in New Zealand, from 5.9% to 9.4%.

  3. In September 2026, Taylored Mortgages lost share of searches among Palmerston North mortgage advisers in New Zealand, from 41.2% to 32.1%.

  4. In September 2026, Youm lost share of searches among Palmerston North mortgage advisers in New Zealand, from 33.3% to 30.2%.

How are Mortgage Link’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Mortgage Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mortgage link
  • mortgage link feilding
  • mortgage link manawatu
  • mortgage link otago
  • mortgagelink

Do you work for Mortgage Link? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mortgage Link compete?

Mortgage Link is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
mortgage advisers17th of 221%Show ranking
Dunedin mortgage advisers2nd of 524.6%Show ranking
Palmerston North mortgage advisers4th of 49.4%Shown above
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