Brandwave

How popular isTaylored Mortgages?

In September 2026, people searched for Taylored Mortgages by name about 260 times in New Zealand, an 18.8% decrease from the previous year. These searches made up 32.1% of all New Zealand Palmerston North mortgage adviser searches, placing Taylored Mortgages first out of four advisers. When we asked both ChatGPT and Google AI Overviews about Palmerston North mortgage advisers, Taylored Mortgages appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

Taylored Mortgages is the most searched of 4 competitors and the most recommended in AI answers.

  1. Taylored MortgagesShare of searches 32.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. YoumShare of searches 30.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Toby Ferreira MortgagesShare of searches 28.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  4. Mortgage LinkShare of searches 9.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
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Top Palmerston North mortgage advisers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Taylored Mortgages appeared in all three answers. Taylored Mortgages is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Taylored Mortgages1st
  2. Youm2nd
  3. Toby Ferreira Mortgages3rd
  4. Mortgage Link4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Palmerston North mortgage advisers

3 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Palmerston North mortgage advisers compete with Taylored Mortgages?

Taylored Mortgages against Palmerston North mortgage advisers in New Zealand, by month

Share of searches by month for Taylored Mortgages, Youm, Toby Ferreira Mortgages, Mortgage Link. The figures are in the table below the chart.

View monthly share of searches table
MonthTaylored MortgagesYoumToby Ferreira MortgagesMortgage Link
Oct 202531.5%37%22.2%9.3%
Nov 202532.7%25%34.6%7.7%
Dec 202529.2%27.1%37.5%6.3%
Jan 202638.9%27.8%22.2%11.1%
Feb 202639.6%28.3%18.9%13.2%
Mar 202634.4%32.8%24.6%8.2%
Apr 202637%32.6%21.7%8.7%
May 202634%28%24%14%
Jun 202644.7%29.8%12.8%12.8%
Jul 202635.6%32.2%25.4%6.8%
Aug 202641.2%33.3%19.6%5.9%
Sep 202632.1%30.2%28.3%9.4%

  1. 1.Taylored Mortgages

    32.1%

    Held 1st. 170 estimated branded searches, -19% vs prior month. Share -9.1 points.

  2. 2.Youm

    30.2%

    Held 2nd. 160 estimated branded searches, -5.9% vs prior month. Share -3.1 points.

  3. 3.Toby Ferreira Mortgages

    28.3%

    Held 3rd. 150 estimated branded searches, +50% vs prior month. Share +8.7 points.

  4. 4.Mortgage Link

    9.4%

    Held 4th. 50 estimated branded searches, +66.7% vs prior month. Share +3.6 points.

Compare popularity between Taylored Mortgages and its closest rivals

Every comparison with Taylored Mortgages

2 comparisons

How has branded search demand for Taylored Mortgages changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Taylored Mortgages in New Zealand fell from 320 to 260.
  • Across the 12 months ending September 2026, Taylored Mortgages’ share of searches among Palmerston North mortgage advisers in New Zealand increased from 31.5% to 32.1%.
  • Across the 12 months ending September 2026, Taylored Mortgages’ share of searches among Palmerston North mortgage advisers in New Zealand peaked at 44.7% in June 2026 and was lowest at 29.2% in December 2025.
  • Across the 12 months ending September 2026, Taylored Mortgages rose from 2nd to 1st among Palmerston North mortgage advisers in New Zealand.

How did search popularity change for New Zealand Palmerston North mortgage advisers in September 2026?

4 changes

  1. In September 2026, Toby Ferreira Mortgages gained share of searches among Palmerston North mortgage advisers in New Zealand, from 19.6% to 28.3%.

  2. In September 2026, Mortgage Link gained share of searches among Palmerston North mortgage advisers in New Zealand, from 5.9% to 9.4%.

  3. In September 2026, Taylored Mortgages lost share of searches among Palmerston North mortgage advisers in New Zealand, from 41.2% to 32.1%.

  4. In September 2026, Youm lost share of searches among Palmerston North mortgage advisers in New Zealand, from 33.3% to 30.2%.

How are Taylored Mortgages’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Taylored Mortgages’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • taylored mortgages

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How the Brand Demand Index is measured

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