How popular isYoum?
In September 2026, people searched for Youm by name about 260 times in New Zealand, a 13.3% decrease from the previous year. These searches made up 30.2% of all New Zealand Palmerston North mortgage adviser searches, placing Youm second out of four advisers. When we asked both ChatGPT and Google AI Overviews about Palmerston North mortgage advisers, Youm appeared in all answers and was the second most recommended of the four.
Youm is the second most searched of 4 competitors and the second most recommended in AI answers.
Taylored MortgagesShare of searches 32.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
YoumShare of searches 30.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Toby Ferreira MortgagesShare of searches 28.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Mortgage LinkShare of searches 9.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
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Top Palmerston North mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Youm appeared in all three answers. Youm is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Taylored Mortgages3 of 3Named in 3 of 3 ChatGPT answers
- Youm3 of 3Named in 3 of 3 ChatGPT answers
- Toby Ferreira Mortgages3 of 3Named in 3 of 3 ChatGPT answers
- Mortgage Link1 of 3Named in 1 of 3 ChatGPT answers
See every answer about Palmerston North mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Palmerston North, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Palmerston North, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Palmerston North, New Zealand for a first home?”
Searched Google, AI Overview
“mortgage adviser palmerston north”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“home loan broker palmerston north”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which Palmerston North mortgage advisers compete with Youm?
Share of searches by month for Taylored Mortgages, Youm, Toby Ferreira Mortgages, Mortgage Link. The figures are in the table below the chart.
View monthly share of searches table
| Month | Taylored Mortgages | Youm | Toby Ferreira Mortgages | Mortgage Link |
|---|---|---|---|---|
| Oct 2025 | 31.5% | 37% | 22.2% | 9.3% |
| Nov 2025 | 32.7% | 25% | 34.6% | 7.7% |
| Dec 2025 | 29.2% | 27.1% | 37.5% | 6.3% |
| Jan 2026 | 38.9% | 27.8% | 22.2% | 11.1% |
| Feb 2026 | 39.6% | 28.3% | 18.9% | 13.2% |
| Mar 2026 | 34.4% | 32.8% | 24.6% | 8.2% |
| Apr 2026 | 37% | 32.6% | 21.7% | 8.7% |
| May 2026 | 34% | 28% | 24% | 14% |
| Jun 2026 | 44.7% | 29.8% | 12.8% | 12.8% |
| Jul 2026 | 35.6% | 32.2% | 25.4% | 6.8% |
| Aug 2026 | 41.2% | 33.3% | 19.6% | 5.9% |
| Sep 2026 | 32.1% | 30.2% | 28.3% | 9.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.1% | 170 | -19% | -9.1 points | |
| 2, held 2nd | 30.2% | 160 | -5.9% | -3.1 points | |
| 3, held 3rd | 28.3% | 150 | +50% | +8.7 points | |
| 4, held 4th | 9.4% | 50 | +66.7% | +3.6 points |
32.1%
Held 1st. 170 estimated branded searches, -19% vs prior month. Share -9.1 points.
2.
Youm30.2%
Held 2nd. 160 estimated branded searches, -5.9% vs prior month. Share -3.1 points.
28.3%
Held 3rd. 150 estimated branded searches, +50% vs prior month. Share +8.7 points.
9.4%
Held 4th. 50 estimated branded searches, +66.7% vs prior month. Share +3.6 points.
Compare popularity between Youm and its closest rivals
Every comparison with Youm
2 comparisons
How has branded search demand for Youm changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Youm in New Zealand fell from 300 to 260.
- Across the 12 months ending September 2026, Youm’s share of searches among Palmerston North mortgage advisers in New Zealand decreased from 37% to 30.2%.
- Across the 12 months ending September 2026, Youm’s share of searches among Palmerston North mortgage advisers in New Zealand peaked at 37% in October 2025 and was lowest at 25% in November 2025.
- Across the 12 months ending September 2026, Youm fell from 1st to 2nd among Palmerston North mortgage advisers in New Zealand.
How did search popularity change for New Zealand Palmerston North mortgage advisers in September 2026?
4 changes
In September 2026, Toby Ferreira Mortgages gained share of searches among Palmerston North mortgage advisers in New Zealand, from 19.6% to 28.3%.
In September 2026, Mortgage Link gained share of searches among Palmerston North mortgage advisers in New Zealand, from 5.9% to 9.4%.
In September 2026, Taylored Mortgages lost share of searches among Palmerston North mortgage advisers in New Zealand, from 41.2% to 32.1%.
In September 2026, Youm lost share of searches among Palmerston North mortgage advisers in New Zealand, from 33.3% to 30.2%.
How are Youm’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Youm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- youm
- youm mortgage
- youm mortgages
- youm palmerston north
Do you work for Youm? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Youm your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.