Toby Ferreira Mortgages vs Youm:Which is more popular by branded search in New Zealand?
In August 2026, Youm had more branded searches than Toby Ferreira Mortgages among palmerston north mortgage advisers in New Zealand. Youm was estimated to have 260 branded searches compared to Toby Ferreira Mortgages’ 120, and held an 18.7% Share of Search versus Toby Ferreira Mortgages’ 8.6%.
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Which is more popular in search, Toby Ferreira Mortgages or Youm?
Compare Palmerston North mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Youm, Toby Ferreira Mortgages. The figures are in the table below the chart.
View monthly share of search table
| Month | Mortgage Link | Taylored Mortgages | Youm | Toby Ferreira Mortgages |
|---|---|---|---|---|
| Oct 2025 | 52.8% | 19.6% | 18.4% | 9.2% |
| Nov 2025 | 48.6% | 18.6% | 17.1% | 15.7% |
| Dec 2025 | 47.9% | 17.9% | 18.8% | 15.4% |
| Jan 2026 | 50% | 21.9% | 17.8% | 10.3% |
| Feb 2026 | 53.3% | 21.3% | 17.3% | 8% |
| Mar 2026 | 49.4% | 24.1% | 16.1% | 10.3% |
| Apr 2026 | 51.4% | 25% | 15% | 8.6% |
| May 2026 | 52.8% | 22.6% | 15.1% | 9.4% |
| Jun 2026 | 50% | 27% | 16.4% | 6.6% |
| Jul 2026 | 43.8% | 23.3% | 20.5% | 12.3% |
| Aug 2026 | 43.2% | 29.5% | 18.7% | 8.6% |
| Sep 2026 | — | — | — | — |
How has the Toby Ferreira Mortgages and Youm comparison changed over the last 12 months?
3 findings
- Youm was ahead of Toby Ferreira Mortgages in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Toby Ferreira Mortgages’ estimated Share of Search among palmerston north mortgage advisers in New Zealand moved from 9.2% to 8.6%, and its estimated monthly branded searches moved from 150 to 120.
- Across the 11 months ending August 2026, Youm’s estimated Share of Search among palmerston north mortgage advisers in New Zealand moved from 18.4% to 18.7%, and its estimated monthly branded searches moved from 300 to 260.
How did search popularity change for New Zealand palmerston north mortgage advisers in August 2026?
2 changes
In August 2026, Toby Ferreira Mortgages lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 12.3% to 8.6%.
In August 2026, Youm lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 20.5% to 18.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Toby Ferreira Mortgages’ and Youm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Toby Ferreira Mortgages
2 branded search terms
- toby ferreira
- toby ferreira mortgages
Youm
4 branded search terms
- youm
- youm mortgage
- youm mortgages
- youm palmerston north
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.