How popular isYoum in search?
In August 2026, there were an estimated 260 branded searches for Youm in New Zealand which is down 13.3% over the last 11 months. Youm holds 19% estimated Share of Search among New Zealand palmerston north mortgage advisers and is ranked 3rd of 4 competitors for search popularity.
Mortgage Link42.3%
Taylored Mortgages29.9%
Youm19%
Toby Ferreira Mortgages8.8%
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Which palmerston north mortgage advisers compete with Youm?
Share of Search by month for Mortgage Link, Taylored Mortgages, Youm, Toby Ferreira Mortgages. The figures are in the table below the chart.
View monthly share of search table
| Month | Mortgage Link | Taylored Mortgages | Youm | Toby Ferreira Mortgages |
|---|---|---|---|---|
| Oct 2025 | 51.9% | 20% | 18.8% | 9.4% |
| Nov 2025 | 47.4% | 19% | 17.5% | 16.1% |
| Dec 2025 | 47% | 18.3% | 19.1% | 15.7% |
| Jan 2026 | 49% | 22.4% | 18.2% | 10.5% |
| Feb 2026 | 52.7% | 21.6% | 17.6% | 8.1% |
| Mar 2026 | 48.5% | 24.6% | 16.4% | 10.5% |
| Apr 2026 | 50.7% | 25.4% | 15.2% | 8.7% |
| May 2026 | 52.2% | 22.9% | 15.3% | 9.6% |
| Jun 2026 | 49.3% | 27.3% | 16.7% | 6.7% |
| Jul 2026 | 43.1% | 23.6% | 20.8% | 12.5% |
| Aug 2026 | 42.3% | 29.9% | 19% | 8.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.3% | 580 | -6.5% | -0.7 points | |
| 2, held 2nd | 29.9% | 410 | +20.6% | +6.3 points | |
| 3, held 3rd | 19% | 260 | -13.3% | -1.9 points | |
| 4, held 4th | 8.8% | 120 | -33.3% | -3.7 points |
42.3%
held 1st · 580 estimated branded searches · -6.5% vs prior month · -0.7 points
29.9%
held 2nd · 410 estimated branded searches · +20.6% vs prior month · +6.3 points
3.
Youm19%
held 3rd · 260 estimated branded searches · -13.3% vs prior month · -1.9 points
8.8%
held 4th · 120 estimated branded searches · -33.3% vs prior month · -3.7 points
Compare search popularity between Youm and its closest rivals
How has branded search demand for Youm changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Youm in New Zealand fell from 300 to 260.
- Across the 11 months ending August 2026, Youm’s estimated Share of Search among palmerston north mortgage advisers in New Zealand peaked at 20.8% in July 2026 and was lowest at 15.2% in April 2026.
How did search popularity change for New Zealand palmerston north mortgage advisers in August 2026?
4 changes
In August 2026, Taylored Mortgages gained estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 23.6% to 29.9%.
In August 2026, Toby Ferreira Mortgages lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 12.5% to 8.8%.
In August 2026, Youm lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 20.8% to 19%.
In August 2026, Mortgage Link lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 43.1% to 42.3%.
How is Youm measured?
Brandwave collects information about searches that people make online using Youm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- youm
- youm mortgage
- youm mortgages
- youm palmerston north
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Is Youm your brand?
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