Mortgage Link vs Youm:Which is more popular by branded search in New Zealand?
In August 2026, Mortgage Link had more branded searches than Youm among palmerston north mortgage advisers in New Zealand. Mortgage Link was estimated to have 600 branded searches compared to Youm’s 260, and held a 43.2% Share of Search versus Youm’s 18.7%.
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Which is more popular in search, Mortgage Link or Youm?
Compare Palmerston North mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mortgage Link, Youm. The figures are in the table below the chart.
View monthly share of search table
| Month | Mortgage Link | Taylored Mortgages | Youm | Toby Ferreira Mortgages |
|---|---|---|---|---|
| Oct 2025 | 52.8% | 19.6% | 18.4% | 9.2% |
| Nov 2025 | 48.6% | 18.6% | 17.1% | 15.7% |
| Dec 2025 | 47.9% | 17.9% | 18.8% | 15.4% |
| Jan 2026 | 50% | 21.9% | 17.8% | 10.3% |
| Feb 2026 | 53.3% | 21.3% | 17.3% | 8% |
| Mar 2026 | 49.4% | 24.1% | 16.1% | 10.3% |
| Apr 2026 | 51.4% | 25% | 15% | 8.6% |
| May 2026 | 52.8% | 22.6% | 15.1% | 9.4% |
| Jun 2026 | 50% | 27% | 16.4% | 6.6% |
| Jul 2026 | 43.8% | 23.3% | 20.5% | 12.3% |
| Aug 2026 | 43.2% | 29.5% | 18.7% | 8.6% |
| Sep 2026 | — | — | — | — |
How has the Mortgage Link and Youm comparison changed over the last 12 months?
3 findings
- Mortgage Link was ahead of Youm in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among palmerston north mortgage advisers in New Zealand moved from 52.8% to 43.2%, and its estimated monthly branded searches moved from 860 to 600.
- Across the 11 months ending August 2026, Youm’s estimated Share of Search among palmerston north mortgage advisers in New Zealand moved from 18.4% to 18.7%, and its estimated monthly branded searches moved from 300 to 260.
How did search popularity change for New Zealand palmerston north mortgage advisers in August 2026?
2 changes
In August 2026, Youm lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 20.5% to 18.7%.
In August 2026, Mortgage Link lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 43.8% to 43.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Mortgage Link’s and Youm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mortgage Link
10 branded search terms
- mortgage link
- mortgage link dunedin
- mortgage link feilding
- mortgage link kapiti
- mortgage link manawatu
- mortgage link nz
- mortgage link otago
- mortgage link palmerston north
- mortgage link taupo
- mortgagelink
Youm
4 branded search terms
- youm
- youm mortgage
- youm mortgages
- youm palmerston north
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.