Mortgage Link vs Taylored Mortgages:Which is more popular by branded search in New Zealand?
In August 2026, Mortgage Link had more branded searches than Taylored Mortgages among palmerston north mortgage advisers in New Zealand. Mortgage Link was estimated to have 600 branded searches compared to Taylored Mortgages’ 410, and held a 43.2% Share of Search versus Taylored Mortgages’ 29.5%.
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Which is more popular in search, Mortgage Link or Taylored Mortgages?
Compare Palmerston North mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mortgage Link, Taylored Mortgages. The figures are in the table below the chart.
View monthly share of search table
| Month | Mortgage Link | Taylored Mortgages | Youm | Toby Ferreira Mortgages |
|---|---|---|---|---|
| Oct 2025 | 52.8% | 19.6% | 18.4% | 9.2% |
| Nov 2025 | 48.6% | 18.6% | 17.1% | 15.7% |
| Dec 2025 | 47.9% | 17.9% | 18.8% | 15.4% |
| Jan 2026 | 50% | 21.9% | 17.8% | 10.3% |
| Feb 2026 | 53.3% | 21.3% | 17.3% | 8% |
| Mar 2026 | 49.4% | 24.1% | 16.1% | 10.3% |
| Apr 2026 | 51.4% | 25% | 15% | 8.6% |
| May 2026 | 52.8% | 22.6% | 15.1% | 9.4% |
| Jun 2026 | 50% | 27% | 16.4% | 6.6% |
| Jul 2026 | 43.8% | 23.3% | 20.5% | 12.3% |
| Aug 2026 | 43.2% | 29.5% | 18.7% | 8.6% |
| Sep 2026 | — | — | — | — |
How has the Mortgage Link and Taylored Mortgages comparison changed over the last 12 months?
3 findings
- Mortgage Link was ahead of Taylored Mortgages in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among palmerston north mortgage advisers in New Zealand moved from 52.8% to 43.2%, and its estimated monthly branded searches moved from 860 to 600.
- Across the 11 months ending August 2026, Taylored Mortgages’ estimated Share of Search among palmerston north mortgage advisers in New Zealand moved from 19.6% to 29.5%, and its estimated monthly branded searches moved from 320 to 410.
How did search popularity change for New Zealand palmerston north mortgage advisers in August 2026?
2 changes
In August 2026, Taylored Mortgages gained estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 23.3% to 29.5%.
In August 2026, Mortgage Link lost estimated Share of Search among palmerston north mortgage advisers in New Zealand, from 43.8% to 43.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Mortgage Link’s and Taylored Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mortgage Link
10 branded search terms
- mortgage link
- mortgage link dunedin
- mortgage link feilding
- mortgage link kapiti
- mortgage link manawatu
- mortgage link nz
- mortgage link otago
- mortgage link palmerston north
- mortgage link taupo
- mortgagelink
Taylored Mortgages
2 branded search terms
- taylored mortgages
- taylored mortgages palmerston north
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.