Mortgage Link vs NZHL:Which is more popular by branded search in New Zealand?
In August 2026, NZHL had more branded searches than Mortgage Link among mortgage advisers in New Zealand. NZHL was estimated to have 6.3K branded searches compared to Mortgage Link’s 580, and held a 29.1% Share of Search versus Mortgage Link’s 2.7%.
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Which is more popular in search, Mortgage Link or NZHL?
Compare mortgage adviser and broker firms helping New Zealanders arrange home loans, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZHL, Mortgage Link. The figures are in the table below the chart.
View monthly share of search table
| Month | NZHL | Squirrel | Loan Market | Mike Pero | Lighthouse Financial | Global Finance | Mortgage HQ | Mortgage Link | Tony Mounce Mortgages | Star Mortgage | Float Mortgages | Vega | The Mortgage Supply Co | Kris Pedersen Mortgages | Kiwi Mortgages | Mortgage Lab | Opes Mortgages | Mortgage Express | Stephanie Murray Mortgages | Mortgage Managers | Twine | Roost |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 29.1% | 6.3% | 6.2% | 4.2% | 4.8% | 5% | 3.3% | 1.5% | 0.56% | 1.3% | 1.9% | 1.1% | 0.85% | 0.44% | 1.1% | 0.85% | 0.85% | 0.52% | 0.69% | 0.36% | 0.48% |
| Nov 2025 | 29.8% | 28.6% | 6.5% | 7.1% | 4.2% | 4.2% | 5% | 2.7% | 1.9% | 0.87% | 1.3% | 1.5% | 1.1% | 0.67% | 0.37% | 0.75% | 0.87% | 0.83% | 0.54% | 0.46% | 0.33% | 0.54% |
| Dec 2025 | 28.9% | 30.1% | 6.1% | 7% | 4.6% | 5.7% | 3.6% | 3% | 1.5% | 0.77% | 1.4% | 1.3% | 0.88% | 0.77% | 0.22% | 0.66% | 1.2% | 0.72% | 0.5% | 0.5% | 0.28% | 0.39% |
| Jan 2026 | 29% | 30.8% | 6.1% | 6.3% | 4.7% | 4.5% | 4% | 3.1% | 1.6% | 0.93% | 1.2% | 1.5% | 1% | 0.93% | 0.31% | 0.71% | 0.76% | 0.98% | 0.45% | 0.62% | 0.31% | 0.4% |
| Feb 2026 | 28.9% | 28.8% | 6.5% | 7.6% | 4.8% | 4.2% | 4.2% | 3.2% | 1.5% | 0.86% | 1.6% | 1.4% | 1.3% | 0.65% | 0.57% | 0.65% | 0.69% | 0.9% | 0.53% | 0.45% | 0.33% | 0.37% |
| Mar 2026 | 27.9% | 29.3% | 6.8% | 5.7% | 5.9% | 4.2% | 3.7% | 3.3% | 1.7% | 1% | 1.5% | 1.5% | 1.4% | 0.75% | 0.83% | 0.91% | 0.83% | 0.75% | 0.44% | 0.67% | 0.44% | 0.4% |
| Apr 2026 | 27% | 29.6% | 7% | 5% | 5.6% | 4.7% | 4.3% | 3.3% | 1.8% | 1.2% | 1.2% | 1.7% | 1.1% | 1% | 1% | 1% | 0.66% | 0.76% | 0.76% | 0.52% | 0.33% | 0.38% |
| May 2026 | 28.6% | 28.2% | 7% | 5.6% | 5% | 4.5% | 3.7% | 3.6% | 1.7% | 0.93% | 1.1% | 1.5% | 1.3% | 1.1% | 0.93% | 1.1% | 1.1% | 0.88% | 0.71% | 0.62% | 0.31% | 0.35% |
| Jun 2026 | 26.8% | 27.4% | 7.1% | 5.6% | 5.7% | 4.7% | 4.3% | 3.6% | 1.9% | 1.5% | 1.3% | 1.8% | 1.6% | 1.1% | 0.82% | 0.82% | 0.82% | 0.97% | 0.63% | 0.68% | 0.48% | 0.44% |
| Jul 2026 | 31.1% | 26.6% | 7.1% | 5.2% | 4.9% | 4.6% | 4.1% | 3% | 1.6% | 1.3% | 1.3% | 1.8% | 1.3% | 1% | 1% | 0.69% | 0.83% | 0.83% | 0.49% | 0.34% | 0.54% | 0.44% |
| Aug 2026 | 29.1% | 25.9% | 7.4% | 6.2% | 5.4% | 4% | 3.9% | 2.7% | 2.3% | 2.2% | 1.8% | 1.6% | 1.5% | 1% | 0.97% | 0.83% | 0.78% | 0.6% | 0.55% | 0.51% | 0.51% | 0.37% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Mortgage Link and NZHL comparison changed over the last 12 months?
3 findings
- NZHL was ahead of Mortgage Link in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mortgage Link’s estimated Share of Search among mortgage advisers in New Zealand moved from 3.3% to 2.7%, and its estimated monthly branded searches moved from 830 to 580.
- Across the 11 months ending August 2026, NZHL’s estimated Share of Search among mortgage advisers in New Zealand moved from 28.6% to 29.1%, and its estimated monthly branded searches moved from 7.1K to 6.3K.
How did search popularity change for New Zealand mortgage advisers in August 2026?
2 changes
In August 2026, NZHL lost estimated Share of Search among mortgage advisers in New Zealand, from 31.1% to 29.1%.
Mortgage Link’s estimated Share of Search among mortgage advisers in New Zealand has lost ground for 3 months in a row, from 3.6% to 2.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mortgage Link’s and NZHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mortgage Link
8 branded search terms
- mortgage link
- mortgage link dunedin
- mortgage link feilding
- mortgage link manawatu
- mortgage link nz
- mortgage link otago
- mortgage link palmerston north
- mortgagelink
NZHL
42 branded search terms
- new zealand home loans
- new zealand home loans near me
- nz home loans
- nz home loans blenheim
- nz home loans christchurch
- nz home loans gisborne
- nz home loans hamilton
- nz home loans hawkes bay
- nz home loans nelson
- nz home loans papamoa
- nz home loans pukekohe
- nz home loans rotorua
- nz home loans takapuna
- nz home loans tauranga
- nz home loans wellington
- nz home loans whakatane
- nz home loans whangarei
- nzhl
- nzhl blenheim
- nzhl cambridge
- nzhl canterbury metro
- nzhl christchurch
- nzhl gisborne
- nzhl hamilton
- nzhl hawkes bay
- nzhl home loans
- nzhl karaka
- nzhl kiwibank
- nzhl nelson
- nzhl ormiston
- nzhl papamoa
- nzhl papanui
- nzhl pukekohe
- nzhl rotorua
- nzhl takapuna
- nzhl tauranga
- nzhl te awamutu
- nzhl wellington
- nzhl whakatane
- nzhl whangarei
- nzhl whitmore
- nzhl.co.nz
Put your own brand in this comparison
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