Brandwave

Mortgage Room vs NZHL:Which is more popular by branded search in New Zealand?

In August 2026, NZHL had more branded searches than Mortgage Room among blenheim mortgage advisers in New Zealand. NZHL was estimated to have 6.4K branded searches compared to Mortgage Room’s 140, and held a 77% Share of Search versus Mortgage Room’s 1.7%.

Share of Search among blenheim mortgage advisers in New Zealand in August 2026Which is more popular in search, Mortgage Room or NZHL?
Mortgage Room1.7%140 searches
vs
NZHL77%6.4K searches
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Which is more popular in search, Mortgage Room or NZHL?

Compare Blenheim mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mortgage Room and NZHL among blenheim mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Mortgage Room. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLLoan MarketMortgage RoomIn-House MortgagesMortgage PunditMike Walker Mortgages
Oct 202579.6%18.7%1.2%0.22%0.22%0.11%
Nov 202580%18.4%1.2%0.22%0.11%0.11%
Dec 202580.4%17.9%1.2%0.15%0.15%0.15%
Jan 202680.2%17.7%1.7%0.12%0.12%0.12%
Feb 202678%19.4%1.8%0.55%0.11%0.11%
Mar 202677.8%20.3%1.2%0.33%0.33%0.11%
Apr 202676.8%20.6%1.9%0.27%0.27%0.13%
May 202678.4%19.8%1.4%0.12%0.12%0.12%
Jun 202676.3%21%1.6%0.27%0.68%0.14%
Jul 202679.4%18.9%1.2%0.12%0.25%0.12%
Aug 202677%20.6%1.7%0.36%0.24%0.12%
Sep 2026——————

How has the Mortgage Room and NZHL comparison changed over the last 12 months?

How did search popularity change for New Zealand blenheim mortgage advisers in August 2026?

  1. In August 2026, NZHL lost estimated Share of Search among blenheim mortgage advisers in New Zealand, from 79.4% to 77%.

  2. Estimated monthly branded searches for Mortgage Room in New Zealand rose 27.3% over 11 measured months, from 110 to 140 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Mortgage Room’s and NZHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mortgage Room

2 branded search terms

  • mortgage room
  • mortgage room blenheim

NZHL

47 branded search terms

  • new zealand home loans
  • new zealand home loans blenheim
  • new zealand home loans near me
  • new zealand home loans whakatane
  • nz home loans
  • nz home loans blenheim
  • nz home loans christchurch
  • nz home loans gisborne
  • nz home loans hamilton
  • nz home loans hawkes bay
  • nz home loans nelson
  • nz home loans papamoa
  • nz home loans pukekohe
  • nz home loans rotorua
  • nz home loans takapuna
  • nz home loans tauranga
  • nz home loans wellington
  • nz home loans whakatane
  • nz home loans whangarei
  • nzhl
  • nzhl blenheim
  • nzhl cambridge
  • nzhl canterbury metro
  • nzhl christchurch
  • nzhl co nz
  • nzhl gisborne
  • nzhl hamilton
  • nzhl hawkes bay
  • nzhl home loans
  • nzhl karaka
  • nzhl kiwibank
  • nzhl mortgage
  • nzhl nelson
  • nzhl nz
  • nzhl ormiston
  • nzhl papamoa
  • nzhl papanui
  • nzhl pukekohe
  • nzhl rotorua
  • nzhl takapuna
  • nzhl tauranga
  • nzhl te awamutu
  • nzhl wellington
  • nzhl whakatane
  • nzhl whangarei
  • nzhl whitmore
  • nzhl.co.nz

How the Brand Demand Index is measured

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