How popular isThe Home Loan Collective?
In September 2026, people searched for The Home Loan Collective by name about 30 times in New Zealand, about the same as the previous year. These searches made up 4.8% of all New Zealand Blenheim mortgage adviser searches, placing The Home Loan Collective sixth out of seven advisers. When we asked both ChatGPT and Google AI Overviews about Blenheim mortgage advisers, The Home Loan Collective appeared in all answers and was the most recommended of the seven.
The Home Loan Collective is the sixth most searched of 7 competitors and the most recommended in AI answers.
NZHLShare of searches 47.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
Mortgage RoomShare of searches 28.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
Loan MarketShare of searches 9.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
In-House MortgagesShare of searches 4.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations –- The Home Loan CollectiveShare of searches 4.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
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Top Blenheim mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, The Home Loan Collective appeared in all four answers. The Home Loan Collective is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mortgage Room4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Loan Market4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- The Home Loan Collective4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- NZHL3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- In-House Mortgages1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mike Walker Mortgages0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Mortgage Pundit0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Blenheim mortgage advisers
4 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Blenheim, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Blenheim, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Blenheim, New Zealand for a home loan?”
Searched Google, AI Overview
“blenheim mortgage adviser”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“blenheim home loan advice”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which Blenheim mortgage advisers compete with The Home Loan Collective?
Share of searches by month for NZHL, Mortgage Room, Loan Market, In-House Mortgages, Mike Walker Mortgages, The Home Loan Collective. The figures are in the table below the chart.
View monthly share of searches table
| Month | NZHL | Mortgage Room | Loan Market | In-House Mortgages | Mike Walker Mortgages | The Home Loan Collective | Mortgage Pundit |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 33.3% | 19% | 4.8% | 4.8% | 4.8% | — |
| Nov 2025 | 39.1% | 26.1% | 17.4% | 8.7% | 4.3% | 4.3% | — |
| Dec 2025 | 45% | 25% | 10% | 5% | 5% | 10% | — |
| Jan 2026 | 36.8% | 42.1% | 10.5% | 5.3% | 0% | 5.3% | — |
| Feb 2026 | 26.7% | 33.3% | 16.7% | 16.7% | 3.3% | 3.3% | — |
| Mar 2026 | 32.1% | 28.6% | 17.9% | 10.7% | 3.6% | 7.1% | — |
| Apr 2026 | 37.5% | 41.7% | 8.3% | 4.2% | 4.2% | 4.2% | — |
| May 2026 | 47.6% | 28.6% | 9.5% | 4.8% | 4.8% | 4.8% | — |
| Jun 2026 | 45.5% | 31.8% | 9.1% | 4.5% | 4.5% | 4.5% | — |
| Jul 2026 | 35.3% | 35.3% | 11.8% | 5.9% | 5.9% | 5.9% | — |
| Aug 2026 | 38.1% | 33.3% | 14.3% | 4.8% | 4.8% | 4.8% | — |
| Sep 2026 | 47.6% | 28.6% | 9.5% | 4.8% | 4.8% | 4.8% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.6% | 100 | +25% | +9.5 points | |
| 2, held 2nd | 28.6% | 60 | -14.3% | -4.8 points | |
| 3, held 3rd | 9.5% | 20 | -33.3% | -4.8 points | |
| 4, held 4th | 4.8% | 10 | 0% | 0 points | |
| 5, held 5th | 4.8% | 10 | 0% | 0 points | |
| 6, held 6th | 4.8% | 10 | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
NZHL47.6%
Held 1st. 100 estimated branded searches, +25% vs prior month. Share +9.5 points.
28.6%
Held 2nd. 60 estimated branded searches, -14.3% vs prior month. Share -4.8 points.
9.5%
Held 3rd. 20 estimated branded searches, -33.3% vs prior month. Share -4.8 points.
4.8%
Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
4.8%
Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
4.8%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between The Home Loan Collective and its closest rivals
- The Home Loan Collective vs NZHL: compare popularity
- The Home Loan Collective vs Mortgage Room: compare popularity
- The Home Loan Collective vs Loan Market: compare popularity
- The Home Loan Collective vs In-House Mortgages: compare popularity
- The Home Loan Collective vs Mike Walker Mortgages: compare popularity
- Compare The Home Loan Collective with any brand
How has branded search demand for The Home Loan Collective changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Home Loan Collective in New Zealand held steady at 30.
- Across the 12 months ending September 2026, The Home Loan Collective’s share of searches among Blenheim mortgage advisers in New Zealand peaked at 10% in December 2025 and was lowest at 3.3% in February 2026.
How did search popularity change for New Zealand Blenheim mortgage advisers in September 2026?
3 changes
In September 2026, NZHL gained share of searches among Blenheim mortgage advisers in New Zealand, from 38.1% to 47.6%.
In September 2026, Loan Market lost share of searches among Blenheim mortgage advisers in New Zealand, from 14.3% to 9.5%.
In September 2026, Mortgage Room lost share of searches among Blenheim mortgage advisers in New Zealand, from 33.3% to 28.6%.
How are The Home Loan Collective’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using The Home Loan Collective’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- home loan collective
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Is The Home Loan Collective your brand?
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