In-House Mortgages vs The Home Loan Collective:Which is more popular?
In September 2026, In-House Mortgages and The Home Loan Collective were level in searches among Blenheim mortgage advisers in New Zealand, with an estimated 10 branded searches each, at 4.8% of the total each. When we asked ChatGPT and Google AI Overviews about Blenheim mortgage advisers, The Home Loan Collective appeared in all four answers and In-House Mortgages in one. The Home Loan Collective was mentioned before In-House Mortgages in every answer.
Who do people search for more?
In-House Mortgages and The Home Loan Collective are searched for about as often as each other.
Who does AI mention more?
The Home Loan Collective, mentioned in every answer we collected
Who does AI recommend more?
The Home Loan Collective, named ahead of In-House Mortgages in every answer
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Top Blenheim mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, The Home Loan Collective appeared in all four answers. In-House Mortgages was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. The Home Loan Collective was listed before In-House Mortgages in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mortgage Room4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Loan Market4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- The Home Loan Collective4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
NZHL3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
In-House Mortgages1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mike Walker Mortgages0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Blenheim mortgage advisers
4 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Blenheim, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Blenheim, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Blenheim, New Zealand for a home loan?”
Searched Google, AI Overview
“blenheim mortgage adviser”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“blenheim home loan advice”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is In-House Mortgages or The Home Loan Collective more popular in search?
This chart shows how often people search Google for In-House Mortgages and The Home Loan Collective by name. Each line represents a brand's share of searches for all seven Blenheim mortgage advisers we track, month by month, from searches in New Zealand.
Share of searches by month for In-House Mortgages, The Home Loan Collective. The figures are in the table below the chart.
View monthly share of searches table
| Month | NZHL | Mortgage Room | Loan Market | In-House Mortgages | Mike Walker Mortgages | The Home Loan Collective |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 33.3% | 19% | 4.8% | 4.8% | 4.8% |
| Nov 2025 | 39.1% | 26.1% | 17.4% | 8.7% | 4.3% | 4.3% |
| Dec 2025 | 45% | 25% | 10% | 5% | 5% | 10% |
| Jan 2026 | 36.8% | 42.1% | 10.5% | 5.3% | 0% | 5.3% |
| Feb 2026 | 26.7% | 33.3% | 16.7% | 16.7% | 3.3% | 3.3% |
| Mar 2026 | 32.1% | 28.6% | 17.9% | 10.7% | 3.6% | 7.1% |
| Apr 2026 | 37.5% | 41.7% | 8.3% | 4.2% | 4.2% | 4.2% |
| May 2026 | 47.6% | 28.6% | 9.5% | 4.8% | 4.8% | 4.8% |
| Jun 2026 | 45.5% | 31.8% | 9.1% | 4.5% | 4.5% | 4.5% |
| Jul 2026 | 35.3% | 35.3% | 11.8% | 5.9% | 5.9% | 5.9% |
| Aug 2026 | 38.1% | 33.3% | 14.3% | 4.8% | 4.8% | 4.8% |
| Sep 2026 | 47.6% | 28.6% | 9.5% | 4.8% | 4.8% | 4.8% |
How has the In-House Mortgages and The Home Loan Collective comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: The Home Loan Collective took it in December 2025, In-House Mortgages took it in February 2026.
- Across the 12 months ending September 2026, In-House Mortgages’ share of searches among Blenheim mortgage advisers in New Zealand held steady at 4.8%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, The Home Loan Collective’s share of searches among Blenheim mortgage advisers in New Zealand held steady at 4.8%, and its estimated monthly branded searches held steady at 10.
How did search popularity change for New Zealand Blenheim mortgage advisers in September 2026?
0 changes
Neither In-House Mortgages nor The Home Loan Collective moved beyond provider rounding among Blenheim mortgage advisers in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using In-House Mortgages’ and The Home Loan Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
In-House Mortgages
2 branded search terms
- in house mortgages
- in-house mortgages
The Home Loan Collective
1 branded search term
- home loan collective
Other head-to-heads among Blenheim mortgage advisers
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