In-House Mortgages vs Mortgage Room:Which is more popular?
In September 2026, Mortgage Room had more branded searches than In-House Mortgages among Blenheim mortgage advisers in New Zealand. Mortgage Room had about 60 branded searches, while In-House Mortgages had 10. Mortgage Room made up 28.6% of all Blenheim mortgage adviser searches we track, and In-House Mortgages accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about Blenheim mortgage advisers, Mortgage Room appeared in all four answers and In-House Mortgages in one. Mortgage Room was mentioned before In-House Mortgages in every answer.
Who do people search for more?
Mortgage Room, about 6 searches for every 1 for In-House Mortgages
Who does AI mention more?
Mortgage Room, mentioned in every answer we collected
Who does AI recommend more?
Mortgage Room, named ahead of In-House Mortgages in every answer
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Top Blenheim mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Mortgage Room appeared in all four answers. In-House Mortgages was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Mortgage Room was listed before In-House Mortgages in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mortgage Room4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Loan Market4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- The Home Loan Collective4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
NZHL3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
In-House Mortgages1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mike Walker Mortgages0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Blenheim mortgage advisers
4 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Blenheim, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Blenheim, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Blenheim, New Zealand for a home loan?”
Searched Google, AI Overview
“blenheim mortgage adviser”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“blenheim home loan advice”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is In-House Mortgages or Mortgage Room more popular in search?
This chart shows how often people search Google for In-House Mortgages and Mortgage Room by name. Each line represents a brand's share of searches for all seven Blenheim mortgage advisers we track, month by month, from searches in New Zealand.
Share of searches by month for Mortgage Room, In-House Mortgages. The figures are in the table below the chart.
View monthly share of searches table
| Month | NZHL | Mortgage Room | Loan Market | In-House Mortgages | Mike Walker Mortgages | The Home Loan Collective |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 33.3% | 19% | 4.8% | 4.8% | 4.8% |
| Nov 2025 | 39.1% | 26.1% | 17.4% | 8.7% | 4.3% | 4.3% |
| Dec 2025 | 45% | 25% | 10% | 5% | 5% | 10% |
| Jan 2026 | 36.8% | 42.1% | 10.5% | 5.3% | 0% | 5.3% |
| Feb 2026 | 26.7% | 33.3% | 16.7% | 16.7% | 3.3% | 3.3% |
| Mar 2026 | 32.1% | 28.6% | 17.9% | 10.7% | 3.6% | 7.1% |
| Apr 2026 | 37.5% | 41.7% | 8.3% | 4.2% | 4.2% | 4.2% |
| May 2026 | 47.6% | 28.6% | 9.5% | 4.8% | 4.8% | 4.8% |
| Jun 2026 | 45.5% | 31.8% | 9.1% | 4.5% | 4.5% | 4.5% |
| Jul 2026 | 35.3% | 35.3% | 11.8% | 5.9% | 5.9% | 5.9% |
| Aug 2026 | 38.1% | 33.3% | 14.3% | 4.8% | 4.8% | 4.8% |
| Sep 2026 | 47.6% | 28.6% | 9.5% | 4.8% | 4.8% | 4.8% |
How has the In-House Mortgages and Mortgage Room comparison changed over the last 12 months?
3 findings
- Mortgage Room was ahead of In-House Mortgages in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, In-House Mortgages’ share of searches among Blenheim mortgage advisers in New Zealand held steady at 4.8%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Mortgage Room’s share of searches among Blenheim mortgage advisers in New Zealand moved from 33.3% to 28.6%, and its estimated monthly branded searches moved from 70 to 60.
How did search popularity change for New Zealand Blenheim mortgage advisers in September 2026?
1 change
In September 2026, Mortgage Room lost share of searches among Blenheim mortgage advisers in New Zealand, from 33.3% to 28.6%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using In-House Mortgages’ and Mortgage Room’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
In-House Mortgages
2 branded search terms
- in house mortgages
- in-house mortgages
Mortgage Room
2 branded search terms
- mortgage room
- mortgage room blenheim
Other head-to-heads among Blenheim mortgage advisers
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