Loan Market vs NZHL:Which is more popular?
In September 2026, NZHL had more branded searches than Loan Market among Blenheim mortgage advisers in New Zealand. NZHL had about 100 branded searches, while Loan Market had 20. NZHL made up 47.6% of all Blenheim mortgage adviser searches we track, and Loan Market accounted for 9.5%. When we asked ChatGPT and Google AI Overviews about Blenheim mortgage advisers, Loan Market appeared in all four answers and NZHL in three. Loan Market was mentioned before NZHL in every answer.
Who do people search for more?
NZHL, about 5 searches for every 1 for Loan Market
Who does AI mention more?
Loan Market, mentioned in every answer we collected
Who does AI recommend more?
Loan Market, named ahead of NZHL in every answer
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Top Blenheim mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Loan Market appeared in all four answers. NZHL was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Loan Market was listed before NZHL in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mortgage Room4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Loan Market4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- The Home Loan Collective4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- NZHL3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
In-House Mortgages1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mike Walker Mortgages0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Blenheim mortgage advisers
4 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Blenheim, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Blenheim, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Blenheim, New Zealand for a home loan?”
Searched Google, AI Overview
“blenheim mortgage adviser”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“blenheim home loan advice”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Loan Market or NZHL more popular in search?
This chart shows how often people search Google for Loan Market and NZHL by name. Each line represents a brand's share of searches for all seven Blenheim mortgage advisers we track, month by month, from searches in New Zealand.
Share of searches by month for NZHL, Loan Market. The figures are in the table below the chart.
View monthly share of searches table
| Month | NZHL | Mortgage Room | Loan Market | In-House Mortgages | Mike Walker Mortgages | The Home Loan Collective |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.3% | 33.3% | 19% | 4.8% | 4.8% | 4.8% |
| Nov 2025 | 39.1% | 26.1% | 17.4% | 8.7% | 4.3% | 4.3% |
| Dec 2025 | 45% | 25% | 10% | 5% | 5% | 10% |
| Jan 2026 | 36.8% | 42.1% | 10.5% | 5.3% | 0% | 5.3% |
| Feb 2026 | 26.7% | 33.3% | 16.7% | 16.7% | 3.3% | 3.3% |
| Mar 2026 | 32.1% | 28.6% | 17.9% | 10.7% | 3.6% | 7.1% |
| Apr 2026 | 37.5% | 41.7% | 8.3% | 4.2% | 4.2% | 4.2% |
| May 2026 | 47.6% | 28.6% | 9.5% | 4.8% | 4.8% | 4.8% |
| Jun 2026 | 45.5% | 31.8% | 9.1% | 4.5% | 4.5% | 4.5% |
| Jul 2026 | 35.3% | 35.3% | 11.8% | 5.9% | 5.9% | 5.9% |
| Aug 2026 | 38.1% | 33.3% | 14.3% | 4.8% | 4.8% | 4.8% |
| Sep 2026 | 47.6% | 28.6% | 9.5% | 4.8% | 4.8% | 4.8% |
How has the Loan Market and NZHL comparison changed over the last 12 months?
3 findings
- NZHL was ahead of Loan Market in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Loan Market’s share of searches among Blenheim mortgage advisers in New Zealand moved from 19% to 9.5%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 12 months ending September 2026, NZHL’s share of searches among Blenheim mortgage advisers in New Zealand moved from 33.3% to 47.6%, and its estimated monthly branded searches moved from 70 to 100.
How did search popularity change for New Zealand Blenheim mortgage advisers in September 2026?
2 changes
In September 2026, NZHL gained share of searches among Blenheim mortgage advisers in New Zealand, from 38.1% to 47.6%.
In September 2026, Loan Market lost share of searches among Blenheim mortgage advisers in New Zealand, from 14.3% to 9.5%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Loan Market’s and NZHL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Loan Market
4 branded search terms
- loan market
- loan market agile
- loan market blenheim
- loanmarket
NZHL
9 branded search terms
- nzhl
- nzhl blenheim
- nzhl home loans
- nzhl karaka
- nzhl mortgage
- nzhl ormiston
- nzhl whakatane
- nzhl whangarei
- nzhl whitmore
Other head-to-heads among Blenheim mortgage advisers
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