Brandwave

How popular isIn-House Mortgages in search?

In August 2026, there were an estimated 30 branded searches for In-House Mortgages in New Zealand which is up 50% over the last 11 months. In-House Mortgages holds 0.36% estimated Share of Search among New Zealand blenheim mortgage advisers and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. NZHL77%
  2. Loan Market20.6%
  3. Mortgage Room1.7%
  4. In-House Mortgages0.36%
  5. Mortgage Pundit0.24%
  6. Mike Walker Mortgages0.12%
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Which blenheim mortgage advisers compete with In-House Mortgages?

In-House Mortgages against blenheim mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Loan Market, In-House Mortgages. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLLoan MarketMortgage RoomIn-House MortgagesMortgage PunditMike Walker Mortgages
Oct 202579.6%18.7%1.2%0.22%0.22%0.11%
Nov 202580%18.4%1.2%0.22%0.11%0.11%
Dec 202580.4%17.9%1.2%0.15%0.15%0.15%
Jan 202680.2%17.7%1.7%0.12%0.12%0.12%
Feb 202678%19.4%1.8%0.55%0.11%0.11%
Mar 202677.8%20.3%1.2%0.33%0.33%0.11%
Apr 202676.8%20.6%1.9%0.27%0.27%0.13%
May 202678.4%19.8%1.4%0.12%0.12%0.12%
Jun 202676.3%21%1.6%0.27%0.68%0.14%
Jul 202679.4%18.9%1.2%0.12%0.25%0.12%
Aug 202677%20.6%1.7%0.36%0.24%0.12%
Sep 2026——————

  1. 1.NZHL

    77%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · -2.4 points

  2. 2.Loan Market

    20.6%

    held 2nd · 1.7K estimated branded searches · +11.8% vs prior month · +1.7 points

  3. 3.Mortgage Room

    1.7%

    held 3rd · 140 estimated branded searches · +40% vs prior month · +0.5 points

  4. 4.In-House Mortgages

    0.36%

    moved from 5th to 4th · 30 estimated branded searches · +200% vs prior month · +0.2 points

  5. 5.Mortgage Pundit

    0.24%

    moved from 4th to 5th · 20 estimated branded searches · 0% vs prior month · 0 points

  6. 6.Mike Walker Mortgages

    0.12%

    held 6th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between In-House Mortgages and its closest rivals

How has branded search demand for In-House Mortgages changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for In-House Mortgages in New Zealand rose from 20 to 30.
  • Across the 11 months ending August 2026, In-House Mortgages’ estimated Share of Search among blenheim mortgage advisers in New Zealand held steady, from 0.22% to 0.36%.

How did search popularity change for New Zealand blenheim mortgage advisers in August 2026?

  1. In August 2026, Loan Market gained estimated Share of Search among blenheim mortgage advisers in New Zealand, from 18.9% to 20.6%.

  2. In August 2026, NZHL lost estimated Share of Search among blenheim mortgage advisers in New Zealand, from 79.4% to 77%.

  3. In August 2026, In-House Mortgages rose from 5th to 4th among blenheim mortgage advisers in New Zealand.

  4. In August 2026, Mortgage Pundit fell from 4th to 5th among blenheim mortgage advisers in New Zealand.

  5. Estimated monthly branded searches for Mortgage Room in New Zealand rose 27.3% over 11 measured months, from 110 to 140 in August 2026.

How is In-House Mortgages measured?

Brandwave collects information about searches that people make online using In-House Mortgages’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • in house mortgages
  • in-house mortgages

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How the Brand Demand Index is measured

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